Communication designer Kelli Anderson is known for her work in information design, but she has recently delved into a new and exciting project that combines typography with interactive elements. After five years of meticulous research and engineering, Anderson has launched her latest creation, “Alphabet in Motion: How Letters Get Their Shape,” a pop-up book that explores the evolution of type styles over the ages.
Anderson’s passion for bringing facts from the abstract realm into the realm of perception is evident in this project. She believes that typography can tell a secret history of the world, reflecting technological advancements and shifting aesthetic trends. With “Alphabet in Motion,” Anderson aims to make this history more accessible through tactile and interactive features that engage readers in a hands-on exploration of letter forms.
The book consists of two conjoined, detachable sections. The pop-up portion includes a dynamic seven-segment display cover that changes from A to Z, moveable paper elements, and interactive activities. The accompanying 128-page section delves deeper into the history and concepts behind each pop-up, accompanied by 300 color images showcasing the evolution of type design.
“Alphabet in Motion” has already been successfully funded through a crowdfunding campaign, but there is still time to order a copy. Anderson’s innovative approach to exploring typography through a combination of art, design, and storytelling has captured the imagination of many, making this project a must-have for typography enthusiasts and design lovers alike.
Follow Anderson’s journey on Instagram for behind-the-scenes glimpses of her creative process, and check out her other projects, such as “This Book Is a Camera.” With “Alphabet in Motion,” Anderson continues to push the boundaries of traditional design and storytelling, creating a truly immersive experience for readers of all ages.
