Italy is cracking down on overtourism at two of its most iconic cultural heritage sites, Pompeii Archaeological Park and the Trevi Fountain in Rome. These measures come in response to record-breaking numbers of visitors flocking to these attractions, causing concerns about overcrowding and potential damage to these historic sites.

Pompeii Archaeological Park recently announced that it will cap daily attendance at 20,000 people starting on November 15th. This decision comes after the park saw over 4 million visitors this past summer, leading to overcrowding and safety concerns. The new attendance limit will be enforced by issuing personalized tickets with visitors’ names, aiming to reduce disruptions and protect the UNESCO World Heritage site.

In Rome, Mayor Roberto Gualtieri has endorsed a €2 fee for visiting the Trevi Fountain, a popular Baroque masterpiece currently undergoing a restoration project. The fee is intended to manage crowds and fund the fountain’s preservation efforts. Additionally, a temporary pool of water has been installed for tourists to throw coins into while the fountain is under renovation, ensuring that tourists do not disrupt the restoration work.

These initiatives follow similar efforts in Venice, which implemented a tourist tax for day-trippers visiting its historic center. The city charged visitors €5 for 57 days earlier this year to combat overtourism and protect its cultural heritage. Venice plans to reintroduce the day-trip fee next spring at €10 to further manage tourist numbers and preserve its historic sites.

Pompeii Director Gabriel Zuchtriegel emphasized the importance of addressing “anthropic pressure” to maintain visitor safety and protect the archeological site. He stated that Pompeii officials are working to expand usable areas within the ancient city and develop other sites in the area to promote sustainable and responsible tourism practices.

Overall, these measures aim to balance tourism with the preservation of Italy’s cultural heritage sites, ensuring a positive and sustainable visitor experience for years to come.