Maria Koch has recently embarked on a journey towards better health and wellness. She joins the many individuals who are prioritizing their physical well-being in today’s society. “I feel like Iām the last to the party, but Iām so into a healthy body right now,” she shared from Berlin. For Koch, being healthy doesn’t just mean being skinny, but rather being strong. To help her track her protein intake, she has added a protein tracker to her phone, which has made her feel and look much better. This newfound focus on strength is reflected in her wardrobe, with a hoodie that boldly proclaims “Protein” across the chest. Koch believes that the current cultural climate, influenced by environmental concerns and global events, has heightened the desire for strength and resilience.
Koch’s latest collection is aptly titled āI would prefer not to.ā This phrase encompasses a range of activities, from exercising to avoiding the news, and speaks to the privilege of being able to opt out. Drawing inspiration from Herman Melville’s short story “Bartleby, the Scrivener,” Koch chose an epigraph that reads, āNothing so aggravates an earnest person as a passive resistance.ā The story follows a scrivener named Bartleby who, after initially being highly productive, begins to refuse to perform any tasks, simply stating “I would prefer not to.” Through this narrative, Koch explores themes of refusal, choice, and the pressures of productivity in today’s fast-paced society. She is intrigued by the idea of going against the fashion industry’s norm of constant novelty and rapid turnover.
In a surprising move, Koch has decided to forgo a traditional fashion show this season. She explained that 032c, the editorial platform she is a part of, is undergoing changes and restructuring, prompting her to take a step back. This decision to opt out of the traditional fashion calendar is mirrored in her latest collection, which features a curated selection of 032c basics. The lineup includes stylish leather separates, practical workwear pieces, and sophisticated tailoring that has become a signature of the brand. Each season, Koch’s designs evolve and become more recognizable, showcasing a sense of restraint and refinement.
Overall, Maria Koch’s dedication to wellness and strength is evident in her latest collection and approach to fashion. By embracing the concept of “I would prefer not to,” she challenges the industry’s expectations and offers a fresh perspective on style and self-care.
