Georgia O’Keeffe remains a significant influence in the realm of fashion, captivating designers with her iconic artistic vision. Currently in Paris, an eye-catching installation celebrates her legacy, showcasing photographs of her striking artwork displayed on pillars at the Marais branch of Dover Street Market. O’Keeffe’s vibrant landscapes, sun-bleached skulls, and sensuous flower paintings have inspired a plethora of designers, including the likes of Gareth Pugh and AV Vattev. However, Eudon Choi took a different approach by drawing inspiration not from her paintings but from the architectural essence of her famous New Mexico residence.
Choi’s vision was deeply rooted in the architectural style known as Pueblo Revival, which embodies an austere yet harmonious aesthetic that gained prominence in the early 20th century in the American Southwest. He emphasized how this style encapsulates a sense of balance and serenity, a crucial element amid the chaos of contemporary life. As Choi noted, it highlights “the restorative power of minimalism,” a sentiment that resonates deeply in today’s fast-paced world.
The collection featured oversized hakama-style trousers fashioned from textured linens and airy, crinkled chiffons, alongside soft-tailored stone gray outerwear that evoked the comforting aura of a dressing gown. Louche pinstripe shirts seamlessly transitioned from casual outings to professional settings with ease. Blazers and elongated skirts incorporated innovative modular slashes and button mechanisms, offering a versatile and intuitive dressing experience. This season’s collection reflected a deliberate shift away from bold, ostentatious fashion statements, opting instead for a wardrobe that communicates quiet sophistication—akin to the tranquility of O’Keeffe’s serene adobe dwelling.