Busy Philipps has proven that there is a place for her in late-night TV. After her E! series “Busy Tonight” came to an end in 2019, she set her sights on a new venture that would showcase her Instagram-friendly brand of humor and style. This led her to debut “Busy This Week,” a weekly talk-variety series that airs on the QVC+ and HSN+ streaming platforms.
During her appearance at Variety’s Content Meets Commerce event in New York, Philipps discussed how she launched the show with the home shopping giant. She pointed out the gender gap in late-night TV and emphasized the importance of creating opportunities for women in the industry. “Busy This Week” has been renewed for Season 2, showcasing Philipps’ talent and charisma.
The show features celebrity guests engaging in candid conversations with Philipps and her co-host Caissie St. Onge. The series has seen success, with the final episodes of Season 1 set to air in November. Philipps revealed that the show originated from a holiday special she hosted for the shopping platform, which led to the development of a full-fledged talk show.
“Busy This Week” exemplifies the blending of commerce and entertainment, a practice as old as the industry itself. Philipps highlighted the importance of integrating sponsor messages and products into the show while maintaining authenticity and connection with the audience. Her natural charm and vibrant personality have resonated with viewers, particularly the younger generation of women that QVC aims to reach.
The partnership between Philipps, St. Onge, and QVC has proven to be successful, with the show attracting a significant number of new users to the platform. The episodes, featuring guests like Tina Fey and Bette Midler, have garnered millions of views, showcasing the appeal of the show to a wide audience.
QVC’s investment in “Busy This Week” reflects a strategic shift towards targeting professional women at a certain stage in their lives. The company’s expansion into sports rights further demonstrates their commitment to engaging with viewers in new and innovative ways. By creating authentic and relatable content, QVC aims to connect with audiences on a deeper level.
Philipps expressed gratitude for the trust and creative freedom given to her and St. Onge by QVC. This partnership has allowed them to craft a show that resonates with viewers and drives engagement. The success of “Busy This Week” is a testament to the power of authentic storytelling and connection in the world of entertainment.
Overall, “Busy This Week” has proven to be a refreshing and engaging addition to late-night TV, showcasing Busy Philipps’ unique talent and appeal. As the show continues to evolve and grow, it serves as a shining example of the power of collaboration and creativity in the entertainment industry.
