A museum located in Germany is reportedly witnessing a surge in attendance following the release of a music video by Taylor Swift, which seemingly alludes to a painting in its collection.
Monopol has reported that the Museum Wiesbaden saw a significant influx of visitors over the weekend, eager to view the artwork “Ophelia” (1900) by Friedrich Wilhelm Theodor Heyser. The painting depicts the character Ophelia lying in a stream in a flowing white dress, resonating with the themes of Shakespeare’s tragedy.
Heyser’s depiction of Ophelia strikingly mirrors a scene from Swift’s music video for the lead single from her latest album, The Life of a Showgirl. In the video for “The Fate of Ophelia,” Swift is shown in a framed scene, lying in a stream with an outstretched arm, echoing the pose found in Heyser’s painting, while her expression is similarly melancholic.
She subsequently rises and exits the frame in the video, complementing her direct lyrics: “You dug me out of my grave and saved my heart from the fate of Ophelia.” The music video has achieved remarkable success, accumulating nearly 63 million views within just nine days and currently holds the top spot on YouTube’s trending music video list.
Additionally, the cover art for Swift’s new album features her partially submerged, which draws inspiration from John Everett Millais’s “Ophelia” (1851–52), part of the Tate Museum’s collection in London.
As noted by Monopol, the Museum Wiesbaden welcomed hundreds of new visitors, including a family that journeyed from Hamburg specifically to see the painting due to its association with Swift. The museum has expressed its desire to invite Swift for a viewing of the artwork but has not received a response thus far.
It seems that no other contemporary artist could seamlessly integrate a reference to art history with lyrics like “pledge allegiance to your hands, your team, your vibes” in the same song.