Americans Split Over NFL’s Choice of Bad Bunny for 2026 Super Bowl Halftime Show
A recent survey conducted by Quinnipiac University reveals a striking divide among Americans regarding the NFL’s decision to feature Puerto Rican artist Bad Bunny at the 2026 Super Bowl halftime show. Nearly half of the respondents expressed approval, while 29 percent disapproved, and 24 percent remained neutral. Interestingly, a significant majority of Democrats—almost three-quarters—support the move, in stark contrast to more than 60 percent of Republicans who oppose it.
The survey results also highlight demographic distinctions, with Bad Bunny receiving notably higher approval ratings from Black and Hispanic adults compared to their white counterparts. His strongest base of support can be found among the younger demographic, particularly those aged 18-34.
The NFL, already a target for criticism from the MAGA movement in recent years, faced renewed backlash from former President Donald Trump and his supporters following the announcement of Bad Bunny’s participation in the Super Bowl—a spectacle known as the most-watched live event in the United States.
Bad Bunny, who ranked among Spotify’s top three most-streamed artists globally last year, has openly criticized the Trump administration’s stringent immigration policies. In response to concerns over increased ICE activity, he has opted not to schedule performances on the mainland U.S. during his upcoming world tour. Additionally, his music video for “NUEVAYoL” features a satirical representation of Trump supposedly “apologizing to the immigrants of America.”
The MAGA faction quickly labeled Bad Bunny a “Trump hater,” prompting Turning Point USA to announce plans for a counterprogram during the halftime show, although they have yet to disclose any featured performers.
In an interview with Newsmax’s Greg Kelly, Trump dismissed the NFL’s decision as “absolutely ridiculous,” while Homeland Security Secretary Kristi Noem has ominously warned that ICE agents would be “all over” the Super Bowl venue. Yet, the NFL has remained steadfast in its choice, with Commissioner Roger Goodell reaffirming the league’s commitment to the show, undeterred by conservative criticism.
The Quinnipiac poll was conducted via telephone from October 16 to 20, surveying a random sample of 1,519 adults. The margin of error for the sampling is approximately ±3.3 percentage points.
