Superdry, a popular fashion brand, has reported its group revenue for the financial year ending on April 26, 2025. The company disclosed that its revenue for this period was £374.6m, a decrease from the £488.6m reported in the previous year. This decline in revenue was attributed to planned store closures, a strategic approach to discounting, and a restructured wholesale network.
Despite the decrease in top-line sales, Superdry managed to achieve a gross margin of 58.2%, representing a 3.2 percentage point increase. This improvement was supported by reduced markdown activity and a more profitable channel mix. The company also reported a significant turnaround in its financial performance, with an adjusted profit before tax of £33.8m compared to a loss of £48.3m in the previous year.
Superdry attributed this positive outcome to over £130m in savings from Selling, General, and Administrative expenses, targeted cost reductions, and impairment reversals related to lease modifications. The company’s adjusted profit after tax reached £33.3m, a significant improvement from the £50.8m loss recorded in the previous year.
CEO Julian Dunkerton expressed his satisfaction with Superdry’s performance, stating that the company had undergone a transformative year marked by operational progress and strategic reset. He emphasized the brand’s focus on design, quality, and sustainability, which has started to resonate with customers once again. Despite the uncertain retail environment, Dunkerton noted that Superdry is now leaner, more disciplined, and well-positioned for profitable growth.
In terms of revenue channels, Superdry’s stores saw a 22% decline to £175.2m due to the closure of loss-making sites and reduced promotional activity. The ecommerce channel also experienced a 25% decrease to £109.0m, impacted by reduced promotions but offset by improved marketing efficiency and logistics savings. The wholesale channel reported a 23% decline to £90.4m, primarily due to changes in the wholesale business structure.
To strengthen its financial position, Superdry implemented a restructuring and finance plan that included rent reductions across 36 stores, extended debt facilities, equity injections, and store closures. Looking ahead, the company aims to achieve medium-term revenues in FY26 ranging from £350m to £450m with mid- to high-single-digit EBITDA margins, focusing on sustainable profitability and operational efficiency.
In conclusion, Superdry’s return to profitability in FY25 reflects its commitment to strategic restructuring, cost-saving initiatives, and a renewed focus on full-price trading. The company’s management is optimistic about future growth prospects, with expectations of improved store sales, ecommerce growth, and wholesale recovery. This positive outlook positions Superdry for continued success in the competitive fashion industry.
