Mediawan Kids & Family, a prominent production and distribution company based in Paris, is venturing into the world of microdrama with plans to launch its first vertical animation short-form content next year. This exciting announcement was made by the company’s president, Julien Borde, during the Taiwan Creative Content Fest.
During a panel discussion focused on cross-media IP adaptation, Borde expressed his belief that the animation industry is well-prepared for the rise of short-form content, particularly in Asian markets where this trend has gained significant traction. He highlighted the expertise of writers in crafting compelling stories in a concise format, making it an ideal time for the company to explore this space.
For Mediawan Kids & Family, this move represents a strategic shift that aligns with the evolving landscape of content consumption. With more than 80 production companies under its umbrella, including Method Animation known for the “The Little Prince” franchise, the company is poised to make a mark in the microdrama space.
While acknowledging that Asia is ahead of Western countries in embracing live-action and animated micro-content, Borde expressed optimism about the format’s potential. However, challenges related to monetization and subsidies persist, particularly in European markets where the subsidy systems are yet to catch up with the demand for short-form content.
To address these challenges, Laurent Duvault, vice president of business development and audiovisual rights at Media Participations-Mediatoon, emphasized the need for a sustainable business model and subsidies structure to support the production of microdrama content. He highlighted the misconception that such content is merely recycled material, emphasizing the need for recognition of its value as original creations.
Borde suggested that the integration of micro-payment systems, a common practice in Asia, alongside subscription models could offer a viable solution to the monetization dilemma. By closely monitoring developments in this area, the company aims to adapt to changing consumer preferences and market dynamics effectively.
Both Borde and Duvault underscored the importance of forging partnerships, particularly in the Asian region. With a focus on Taiwan, Mediawan is committed to building strong collaborations and exploring co-production opportunities with local studios. This dedication to international partnerships is evident in their ongoing projects and future endeavors.
As the discussion delved into the adaptation of literary and comic IPs, Duvault emphasized the value of “evergreen” characters that have stood the test of time. Drawing examples from their portfolio, including “The Little Prince” and “Astro Boy,” he highlighted the enduring appeal of such properties and the potential for reinvention.
Despite the risks associated with evergreen adaptations, both executives stressed the importance of balancing established IPs with original ideas. Mediawan’s Method Animation, known for reimagining classic IP like “The Little Prince,” is increasingly focusing on properties with existing fan bases to navigate the competitive content landscape.
In navigating partnerships with major streaming platforms, the executives acknowledged the evolving dynamics of the industry. While challenges exist, particularly in securing slots for content, collaborations with key players like Disney, Warner, and Nickelodeon have added value to their projects.
Looking ahead, the executives remain optimistic about the future of content creation and distribution. By embracing new formats, exploring innovative business models, and fostering international partnerships, companies like Mediawan Kids & Family are poised to make a significant impact in the dynamic world of animation and microdrama. In a recent panel discussion, it was emphasized that investing in new voices and fresh talent is crucial for the success of companies in the entertainment industry. One of the panelists, Duvault, highlighted the rapid success of stories like “Miraculous,” which became a timeless classic in less than a decade. This success story serves as a testament to the importance of continuously nurturing new talent to ensure the creation of innovative and captivating content.
According to Duvault, both companies prioritize the discovery of “authentic, real voices” that bring a sense of originality and freshness to their work. These qualities are seen as essential for creating content that resonates with audiences, regardless of the heritage or launch date of the intellectual property being developed.
The panel discussion, moderated by San Lin, CEO of Sense Creative Management Ltd, shed light on the significance of investing in new voices and fostering creativity within the entertainment industry. It was agreed upon that success in this field relies on the ability to recognize and support emerging talent, ensuring a constant influx of new and diverse characters and stories for audiences to enjoy.
Overall, the panel discussion highlighted the importance of embracing fresh perspectives and nurturing new voices in order to keep the entertainment industry vibrant and innovative. By investing in new talent and prioritizing authenticity and originality, companies can continue to captivate audiences and create content that stands the test of time.
