One of the most sought-after treasures for coin collectors is an Ancient Roman denarius minted around 45 BCE, featuring a laurel-wreathed profile of Julius Caesar. This four-gram coin, containing over 90% silver, holds historical significance beyond its precious metal content. It was the first coin to commemorate a living Roman leader, minted during the transition from republic to empire. Before Caesar crossed the Rubicon, he adorned the currency with his own image, symbolizing his power and authority. Classicist Mary Beard describes Caesar as a tyrant obsessed with self-promotion, flooding the city with countless portraits. This denarius serves as a reminder of Caesar’s ascent to power in a supposedly republican society, resonating even in the modern American context.
Recently, reports emerged that the Department of the Treasury under Donald Trump plans to mint a one-dollar coin commemorating the 250th anniversary of the Declaration of Independence, featuring Trump’s profile. This decision contradicts a long-standing tradition of not depicting living individuals on US currency. The proposal to include Trump on coins and bills reflects a departure from traditional republican values and a shift towards glorifying a single individual in power.
While Trump may not be aware of the historical significance of the Caesar denarius, some within his administration and ideological circles draw parallels between Caesar’s authoritarian rule and a form of leadership they admire. The appropriation of Roman aesthetics by 20th-century fascists highlights a connection between historical authoritarianism and modern political ideologies. Trump’s use of imagery, memes, and digital manipulation to promote his agenda mirrors past fascist tactics, updated for the digital age.
The proliferation of memes, social media, and AI-generated content in Trump’s communication strategy reflects a shift towards a more algorithm-driven form of governance. The use of technology to disseminate propaganda and manipulate public opinion blurs the line between reality and fiction. Trump’s reliance on shock value and inflammatory content, such as the promotion of conspiracy theories and incendiary memes, underscores a dangerous trend towards dehumanizing political discourse.
Trump’s presidency is characterized by a constant barrage of sensationalism and spectacle, with his proposed coin symbolizing not just neoclassical grandeur but also the superficiality of modern media consumption. Trump himself is portrayed as an AI-generated meme, a simulacrum of a strongman without substance or depth. His predictable behavior, simplistic messaging, and obsession with self-promotion paint a picture of a leader driven by ego and image rather than genuine leadership qualities.
In conclusion, Trump’s use of memes, digital manipulation, and propaganda reflects a new era of algorithmic governance where spectacle and sensationalism take precedence over substance and integrity. The proposed coin featuring Trump’s profile symbolizes a shift towards personality-driven politics and the erosion of traditional democratic values.
