Field & Stream, the iconic outdoor lifestyle brand owned by country music stars Morgan Wallen and Eric Church, is diving headfirst into the world of streaming television. The company has partnered with media firm Outdoor America to rebrand their free ad-supported streaming TV channel as Field & Stream TV, set to launch in late January 2026. Additionally, plans are in motion to transform the channel into a broadcast network, with more details to come.
Wallen and Church, who were part of the investor group that acquired Field & Stream in 2024, are excited about this new venture. The launch of Field & Stream TV marks the brand’s expansion into the television space, complementing its existing print publication, website, social media platforms, and podcasts. The rebranded channel will feature exclusive content, original series, and special programming, providing sponsors with a vast audience reach in the outdoor media landscape.
Field & Stream TV will collaborate with top outdoor storytellers, sports producers, and music partners, including Wallen and Church, to create compelling programming covering hunting, fishing, camping, and outdoor cooking. The channel will be officially unveiled at the 2026 SHOT Show in Las Vegas, where executives will announce flagship programs and production partners. The SHOT Show, organized by the Firearm Industry Trade Association, is a premier event for outdoor enthusiasts.
Currently, the Outdoor America FAST TV channel is available on various smart TV platforms and streaming devices, ensuring broad accessibility for viewers. Field & Stream president Doug McNamee expressed excitement about the partnership with Outdoor America, highlighting the opportunity to share more outdoor stories with a global audience. Outdoor America Holdings CEO Nick Rhodes echoed this sentiment, emphasizing the brand’s commitment to authenticity and premium programming.
With a rich history dating back to 1871, Field & Stream has been a trusted resource for outdoor enthusiasts, teaching essential skills and advocating for wildlife conservation. Under new ownership, the brand has experienced a revitalization, including the relaunch of its print publication, the introduction of a membership community, and the development of co-branded products and experiential brand extensions.
As Field & Stream ventures into the world of streaming television, it continues to uphold its legacy of celebrating life outdoors and inspiring others to connect with nature. The launch of Field & Stream TV represents a significant milestone in the brand’s evolution, offering viewers a diverse range of programming and engaging content for outdoor enthusiasts of all ages.
