Luxury luggage brands have seen a resurgence in sales following the post-pandemic travel boom, with weekenders, carry-ons, and suitcases becoming more than just functional items but also a reflection of personal style. While legacy players like Rimowa and Tumi continue to dominate the top end of the market, competition is heating up as more brands enter the lower end.
According to Marguerite LeRolland, head of footwear and apparel at Euromonitor, the global luggage market grew 4.5% to $19 billion in 2024, driven by consumers’ increasing appreciation for travel experiences. Premium and luxury luggage has become a status symbol, with established brands expanding into the space and new players entering the market.
Debbi Hartley-Triesch, executive VP and general merchandise manager at Nordstrom, notes that luggage and travel accessories have been thriving at retail, with customers viewing them as an extension of their fashion wardrobes and personal style. Nordstrom has expanded its selection of luggage to meet customer needs, moving beyond traditional business-focused options.
Newer luggage labels seem to draw inspiration from legacy players like Tumi and Rimowa, known for their innovative designs and high-profile collaborations. Tumi, acquired by Samsonite in 2016, boasts a global presence and celebrity ambassadors like F1 driver Lando Norris. Rimowa, acquired by LVMH in 2016, has been at the forefront of design and innovation, with collaborations with streetwear brands like Off-White and Supreme.
Under the leadership of Alexandre Arnault and current CEO Hugues Bonnet-Masimbert, Rimowa has solidified its status as a luxury luggage brand, with LVMH reporting “excellent momentum” for the label in its fiscal 2024 earnings. The brand’s collaborations and focus on cultural credibility have helped re-establish luggage as a coveted status item.
In conclusion, the luggage market continues to evolve, with brands innovating to meet the changing needs and preferences of consumers. Whether it’s premium luxury luggage or more affordable options, there is a growing demand for stylish and functional travel accessories that reflect personal style and status.
