French luxury fashion conglomerate Kering’s CEO Luca De Meo is gearing up to launch a new investment platform, as reported by Reuters citing an internal memo.
Dubbed House of Dreams, this new unit aims to support emerging businesses and reduce the luxury group’s dependence on Gucci. The proposed unit is set to receive long-term funding to acquire minority or majority stakes in up-and-coming companies.
The memo highlights early areas of interest such as experiential technology, Indian craftsmanship, and “culture-led” Chinese luxury. The Pinault family-controlled company registered the “House of Dreams” trademark in France in October 2025, according to filings on the website of the National Institute of Intellectual Property (INPI).
Kering emphasized that while its focus remains on strengthening its current portfolio of brands, it is also preparing for the future of luxury by exploring new business models, services, and geographies. The information shared internally is considered as “preliminary working assumptions” ahead of a broader strategy update scheduled for 2026.
De Meo views House of Dreams as a core component of his strategy to help diversify Kering’s revenue streams and reduce its reliance on Gucci. Currently, Gucci contributes half of Kering’s operating income, and revitalizing the brand remains a key objective.
The investment arm of House of Dreams will leverage Kering’s access to affluent customers and draw inspiration from similar investment structures at competitors like LVMH and L’Oréal. However, the group’s high debt level may limit its ability to pursue large-scale deals.
A 90-day pilot phase is in the works for House of Dreams, supported by a seed fund and an initial team. The exact launch date for the unit is yet to be specified.
In October 2025, Kering reported a 10% decline in third-quarter revenue, totaling €3.4bn ($3.94bn). The company also recently agreed to sell its beauty business to L’Oréal for €4bn, including the House of Creed and the beauty and fragrance licenses for Kering’s luxury brands. The transaction is anticipated to close in the first half of 2026, pending regulatory approvals.
“Kering plans investment unit to ease reliance on Gucci” was originally published by Retail Insight Network, a GlobalData owned brand.
