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American Focus > Blog > Economy > Wedbush Bullish on Booking Holding (BKNG), Recognizes Company for Best-Positioned OTA
Economy

Wedbush Bullish on Booking Holding (BKNG), Recognizes Company for Best-Positioned OTA

Last updated: November 26, 2025 4:35 pm
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Wedbush Bullish on Booking Holding (BKNG), Recognizes Company for Best-Positioned OTA
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Booking Holdings Inc. (NASDAQ:BKNG) has recently been highlighted as one of the most profitable large cap stocks to consider investing in right now. Wedbush recently upgraded Booking Holdings to Outperform from Neutral, setting a price target of $6,000. The firm noted that Booking Holdings had a strong quarter with healthy global travel demand in Q3 2025, meeting expectations.

Booking Holdings is recognized as the best-positioned Online Travel Agency (OTA) globally due to its global scale, diversification, robust liquidity, and successful execution of major strategic initiatives. In Q3, the company reported impressive results across key metrics and segments. Gross bookings reached $50 billion, a 14% year-over-year increase, while revenue grew by 13% to $9.0 billion. Adjusted EBITDA also saw a 15% increase to $4.2 billion, with Adjusted EPS surging by 19% to $99.50 per share.

The company attributes its strong operational health to key factors such as its Genius loyalty program and advancements in AI technology, including AI-powered chatbots and Smart Messenger. These innovations have enhanced both customer and partner experiences, setting Booking Holdings apart in the competitive travel industry.

Booking Holdings Inc. provides online and traditional travel and restaurant reservations and related services in the US, the Netherlands, and internationally. While BKNG shows promise as an investment, some AI stocks may offer greater upside potential with less downside risk. Investors seeking undervalued AI stocks can explore opportunities in the market to maximize their returns.

For more insights on potential investment opportunities, readers can explore a free report on the best short-term AI stock that stands to benefit from current market trends. Additionally, for those interested in more stock recommendations, articles on 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now are also available for further research.

See also  Brazil's fiscal package to include higher tax on interest on equity

Disclosure: None. This article was originally published on Insider Monkey.

TAGGED:BestPositionedBKNGBookingBullishcompanyHoldingOTARecognizesWedbush
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