Fleetguard: Leading the Way in Filtration Aftermarket
Fleetguard, a renowned name in the filtration industry, has been setting itself apart through its strong Cummins heritage and engineering-first approach. Kenneth Hanover, director of North American sales and customer support at Fleetguard, recently shed light on the company’s efforts to support truck drivers in right-to-repair advocacy and its unique warranty approach on a recent episode of What the Truck?!?
With roots dating back to the 1950s when Cummins Engine established the filtration brand to supply filters for its engines, Fleetguard has always had a direct connection to engine manufacturing, giving it a competitive edge in the market. Despite recent corporate restructuring that saw it becoming a standalone entity under the Atmus name, Fleetguard continues to thrive with global manufacturing and technology centers, generating over $1.6 billion annually.
During the COVID-19 pandemic, Fleetguard’s ability to develop and manufacture its filter media led to an unexpected pivot as it partnered with 3M to produce face masks for Cummins workers globally. Hanover highlighted the company’s unique value proposition, stating, “We develop and manufacture our own media, which is very unique for a filter manufacturer.”
Fleetguard’s engineering DNA is what truly sets it apart from competitors, with a commitment to meeting or exceeding OE specifications across its product line without compromising on performance or technology. Hanover emphasized, “We have a very deep understanding of the science behind the technology, and this came from our engine heritage.”
The company’s long-standing collaborations with engine manufacturers globally provide Fleetguard with invaluable insights into fuel systems and engineering challenges, enabling the development of cutting-edge filtration technology tailored to address specific industry needs.
Fleetguard’s warranty approach is unparalleled in the aftermarket, offering full coverage regardless of when a failure occurs, unlike competitors who prorate warranty coverage based on mileage or age. This no-prorate policy is a significant advantage for owner-operators and smaller fleets, mitigating financial risks associated with component failures.
In an industry rife with right-to-repair controversies, Fleetguard navigates proprietary constraints through a dedicated engineering and technical team focused on aftermarket applications. Whether developing equivalent products or rebranding filters under the Fleetguard name, the company ensures comprehensive product availability to streamline service and minimize downtime for operators.
For more information on Fleetguard and its innovative solutions, visit their website. The original article, “What Sets Fleetguard Apart in Competitive Aftermarket,” was first published on FreightWaves and provides further insights into Fleetguard’s market positioning and competitive advantage.
