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American Focus > Blog > Economy > Which Dividend ETF Is the Better Buy?
Economy

Which Dividend ETF Is the Better Buy?

Last updated: January 18, 2026 3:20 pm
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Which Dividend ETF Is the Better Buy?
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When it comes to comparing the Vanguard Dividend Appreciation ETF (NYSEMKT: VIG) and the Schwab U.S. Dividend Equity ETF (NYSEMKT: SCHD), the focus is primarily on assessing the potential of dividend growth versus a high-yield strategy. Both ETFs have their own unique methodologies that cater to different investment philosophies.

The Vanguard ETF, which tracks the S&P U.S. Dividend Growers Index, targets large-cap stocks that have increased their annual dividend for at least 10 consecutive years. By eliminating the top 25% of yields, the Vanguard ETF aims to avoid potential yield traps and focuses on dividend growth. However, the market cap-weighting of this ETF may give preference to bigger companies regardless of their yield or dividend history.

On the other hand, the Schwab U.S. Dividend Equity ETF follows the Dow Jones U.S. Dividend 100 Index and selects companies of all sizes that have paid dividends over the past decade. This ETF scores companies based on metrics such as return on equity, cash flow to debt, dividend growth rate, and yield. The top 100 stocks with the best combination of these factors make it into the final portfolio, resulting in a portfolio heavily tilted towards yield but consisting of higher-quality stocks.

While the Vanguard ETF has seen success in the past due to its market-cap-weighting strategy, which has led to top holdings in tech giants like Broadcom, Microsoft, and Apple, the recent market rotation away from tech may pose a challenge. On the other hand, the Schwab ETF, despite lagging in performance over the past few years, incorporates dividend growth history, quality, and high yield into its strategy, positioning it well for a defensive market scenario.

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In conclusion, considering the current market environment and the potential rotation away from tech, the Schwab U.S. Dividend Equity ETF may be the better buy. Its focus on quality balance sheets and dividend growth history makes it a more robust option in uncertain times. Before making any investment decisions, it’s essential to consider your personal goals and income requirements to determine whether dividend growth or high yield align better with your investment strategy.

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