Intel Announces Plan to Produce GPUs
As Intel continues its efforts to reshape its business, CEO Lip-Bu Tan recently revealed plans for the company to enter the world of graphics processing units (GPUs), a market dominated by rival Nvidia. This announcement was made at the Cisco AI Summit, where Tan shared Intel’s intention to diversify its product offerings.
GPUs are specialized processors that cater to tasks like gaming and training artificial intelligence models, unlike the central processing units (CPUs) that Intel is known for producing. The decision to venture into GPU production signifies a strategic shift for Intel as it aims to compete in new markets.
Leading this initiative is Kevork Kechichian, the executive vice president and general manager of Intel’s data center group. Kechichian, along with recent hire Eric Demmers, brings a wealth of experience to the project. Demmers, formerly of Qualcomm, has over 13 years of engineering expertise, making him a valuable addition to Intel’s team.
Despite its late entry into the GPU market, Intel is keen on developing a strategy that aligns with customer demands and industry trends. Tan emphasized the importance of understanding market needs and shaping Intel’s approach accordingly.
While Nvidia currently dominates the GPU market, Intel’s foray into this space signals a significant expansion beyond its traditional CPU offerings. The move comes as a surprise to some, considering Tan’s initial focus on consolidating Intel’s core businesses upon assuming the role of CEO.
Intel’s decision to produce GPUs underscores its commitment to innovation and adaptability in a rapidly evolving tech landscape. As the company gears up for this new venture, industry watchers will be keen to see how Intel positions itself in the competitive GPU market.
