YouTube TV is shaking up the pay-TV service industry with the introduction of new genre-focused bundles that offer a more affordable alternative to its core $82.99/month plan. These new plans, which will start rolling out this week and become available to all U.S. customers in the coming weeks, are aimed at attracting price-sensitive consumers to the platform.
While not offering true a la carte pricing, where customers can select individual channels, YouTube TV’s new approach involves creating bundled packages tailored to specific genres such as sports, news, and entertainment. The main YouTube TV plan, priced at $82.99/month, continues to offer over 100 networks and remains the most comprehensive option available.
One of the most anticipated plans is the Sports tier, which will cost $64.99/month for existing users and $54.99/month for new customers during the first year. This package includes major broadcast networks like ABC, CBS, Fox, and NBC, as well as popular sports networks such as FS1, NBC Sports Network, and all ESPN channels, including the upcoming ESPN Unlimited launching in the fall of 2026.
YouTube TV has also revealed pricing and channel details for the first four genre-focused plans. New subscribers to the Sports + News, Entertainment, and News + Entertainment + Family plans will enjoy introductory discount pricing for the first three months before transitioning to regular pricing. This initiative gives customers more control over their subscriptions, as stated by Josh Yang, the director of product management at YouTube.
Subscribers opting for the new plans will have access to all the features offered on YouTube TV, including unlimited DVR, the option to add up to six members on one account, as well as key plays and multiview. Additionally, customers on the cheaper plans can purchase add-ons like NFL Sunday Ticket and RedZone, HBO Max, and 4K Plus.
Similar to other pay-TV providers like DirecTV and Disney’s Fubo TV, YouTube TV is now offering skinnier genre-based packages at a lower cost than standard bundles. The first four genre-focused plans from YouTube TV include Sports, Sports + News, Entertainment, and News + Entertainment + Family, each offering a unique selection of key channels at varying price points for existing and new users.
In conclusion, YouTube TV’s new genre-focused bundles provide customers with more flexibility and affordability in choosing the content they want to watch. With a range of options catering to sports enthusiasts, news junkies, entertainment lovers, and families, YouTube TV is making strides towards a more personalized TV viewing experience for its subscribers.
