The debate over the energy consumption of data centers in Georgia and the Southeast has intensified as a recent study challenges the industry’s and utilities’ predictions. The study suggests that data centers may actually require less energy than previously estimated, leading to potential implications for energy bills and the environment.
Data centers, particularly hyperscalers used for high-powered computing like generative AI, are known for their significant energy consumption. Major utilities like Georgia Power have been ramping up their infrastructure to meet the projected demand from these data centers. However, a study by Greenlink Analytics indicates that the growth forecasts by utilities may be overly aggressive, with only a 0.2 percent chance of materializing.
Etan Gumerman, Greenlink’s director of analytics, highlights the uncertainty surrounding data center energy usage due to the industry’s rapid growth and technological advancements. The report suggests that energy demand from data centers in the region could grow between 2.2 to 8.7 gigawatts by 2031, but improvements in technology could mitigate this increase.
Despite the varying projections, electric utilities in the region are planning for the high end of data center growth, which raises concerns about overbuilding infrastructure that may not be necessary. This could result in additional costs for regular customers if data centers do not utilize the excess infrastructure.
The Georgia Public Service Commission (PSC) has implemented measures to protect ratepayers from incurring costs related to data centers. However, clean energy and consumer advocates remain skeptical about the adequacy of these measures. The high demand projections for data centers are also hindering the transition away from fossil fuels, as utilities are investing in natural gas infrastructure to meet the anticipated demand.
In response to these challenges, the state legislature in Georgia is considering several bills to address data center concerns. These include proposals to ensure that regular customers do not bear the costs of infrastructure built for data centers, increase transparency from data center developers, impose a statewide moratorium, and end tax breaks for data centers in the state.
The ongoing debate underscores the complex interplay between data center growth, energy consumption, and environmental impact. As stakeholders navigate these issues, the future of data centers in Georgia and the Southeast remains uncertain, with significant implications for energy policy and sustainability efforts.

