Nothing Opens Its First Retail Store in India, Its Largest Market
Nothing, the hardware company backed by Tiger Global, has announced the opening of its first retail store in India, which is its biggest market. The store is located in Bengaluru, where a significant portion of Nothing’s userbase in India is concentrated.
The new two-storied location will showcase Nothing’s products and various projects. Customers will have the opportunity to purchase hardware products and other merchandise from the store, as well as have select items customized to their preferences.
Co-founder and CEO Carl Pei shared, “We wanted to create a fun space inspired by all aspects related to the brand. For instance, the store will feature a production line where products are assembled, along with machines for testing like USB port testing and water resistance testing, providing customers with an immersive experience.”
The store will not only display products from Nothing but also from CMF, its budget brand that was spun off last year. CMF, headquartered in India, has a joint venture with local Indian ODM, Optiemus.
Pei highlighted the differentiation between the two brands in terms of product offerings and target audience. “Nothing caters to a niche market with higher-priced products, while CMF targets the mass market with carefully crafted products that stand out in their price range,” he explained.
With over 2% market share in smartphones, Nothing has established a strong presence in India, becoming the fastest-growing brand in the country in Q2 2025 with an 85% growth in shipments year-over-year, according to analyst firm IDC.
Similar to Nothing, other hardware manufacturers are also investing in aspirational retail stores in India. Apple, for instance, is set to open its sixth store in Borivali, Mumbai, this month.
This marks Nothing’s first retail store outside of London, where the company is headquartered. The startup has plans to open two more stores in Tokyo and New York, although specific timelines for these openings have not been disclosed.
Last year, Nothing raised $200 million in Series C funding at a $1.3 billion valuation, led by Tiger Global and other investors such as GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry. In total, Nothing has raised $450 million to date.
