Rumors have been circulating about the potential distancing of Khloé Kardashian from Good American, the fashion brand she co-founded nearly a decade ago. According to an insider speaking exclusively to Us Weekly, Khloé is still an investor in the brand but has shifted her focus towards her new podcast project and her upcoming Khloud line, where she plans to release new products in the near future. While she remains an ambassador for Good American, she is no longer involved in the strategic or operational aspects of the company.
Speculation about Khloé’s reduced promotion of Good American in recent months has led to rumors of a rift between her and Emma Grede, her co-founder at the brand. Social media observers have pointed out that Khloé has not posted about Good American on her Instagram grid since August 2024, while heavily promoting her collaboration with Fabletics. Additionally, she no longer links Good American in her Instagram bio, adding fuel to the speculation.
Content creator @georgiejxmes shared a video on Instagram discussing Khloé’s alleged rift with Emma Grede, noting that Khloé may have unfollowed Emma on Instagram. Sources close to the situation have confirmed that the working relationship between Khloé and Emma has fizzled out, and they are no longer as closely connected as they once were.
Despite the rumors of tension, Khloé remains a co-founder of Good American and is still involved in the business. However, it is clear that her relationship with Emma Grede has changed over the past year. Us Weekly reached out to Khloé, Good American, and Emma Grede for comment on the situation.
Khloé recently shared her plans to bring a more personal touch to her “Khloé in Wonder Land” podcast, with a focus on featuring family members and friends in the upcoming season. In a November 2025 interview with People, she expressed her desire to create a more relaxed and casual atmosphere for the podcast.
In addition to her podcast, Khloé has been promoting her Khloud Protein Popcorn, a seed-oil free snack, with a new ’80s-inspired ad. She introduced a new flavor, Dill Pickle, and announced a giveaway for a limited-edition gift box in collaboration with Good Girl Snacks. The post encouraged followers to comment for a chance to win the special prize.
As Khloé navigates her various ventures, including her podcast and health-conscious brand, fans continue to speculate about her future involvement with Good American and her relationship with Emma Grede. Only time will tell how these dynamics will evolve in the coming months. The world of technology is constantly evolving, with new advancements being made every day. From the rise of artificial intelligence to the development of self-driving cars, there is no shortage of exciting innovations on the horizon. One particularly intriguing area of technology that has been gaining traction in recent years is the field of quantum computing.
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