2 Sisters Food Group, a major private-label poultry company based in the UK, has recently made a significant acquisition in the poultry industry. The owner of 2 Sisters Food Group, Ranjit Singh Boparan, has acquired German poultry processor Heidemark through his investment vehicle Boparan Private Office (BPO). The deal, which was finalized for an undisclosed amount, will see Heidemark becoming part of Storteboom Food Group, another company owned by BPO.
Heidemark, a family-owned business specializing in turkey and chicken processing, is headquartered in Ahlhorn, Lower Saxony. With annual sales revenue of approximately €760 million and a workforce of 2,300 employees across five sites, Heidemark is a significant player in the German poultry market. The company supplies both its own brand products and private label offerings.
Following the acquisition, Heidemark will operate as an independent business within Storteboom Food Group, which is also a chicken and poultry processor based in Zeewolde, the Netherlands. Storteboom Food Group has an annual sales revenue of around €1.2 billion and operates nine production and processing facilities in the Netherlands, Poland, and Ireland, employing approximately 3,500 staff.
Ranjit Singh Boparan, the chairman of BPO, expressed his satisfaction with the acquisition, thanking the Kalvelage family for entrusting them with the future growth of their business. He emphasized that the acquisition aligns with their ‘Next Gen’ group strategy, focusing on advanced automation, innovation, productivity, and net-zero sustainability in production.
Andres Ruff, CEO of Heidemark, highlighted the potential for organic growth in continental Europe through the expertise in turkey and overall poultry strategy that the acquisition brings. He mentioned plans for further investments and development of the poultry business, with a commitment to retaining Heidemark’s current locations.
The deal is subject to competition approval by the European Commission, with both companies expecting a reasonable and swift conclusion within the statutory procedure. Christopher Kalvelage, the current owner of Heidemark, commended the new owner’s vision and commitment to retaining jobs and existing management, underscoring the importance of these factors for the Kalvelage family.
Veli Moluluo, CEO of Storteboom Food, described the acquisition as part of a long-term European strategy focused on sustainable capacity growth, product innovation, and transparent supply chains. This move aligns with Boparan’s previous acquisitions, such as rescuing UK-based Roberts Bakery and adding Banham Poultry to the BPO portfolio, demonstrating a strong commitment to expanding their presence in the poultry industry.
In conclusion, the acquisition of Heidemark by 2 Sisters Food Group represents a strategic move to strengthen their position in the European poultry market and drive growth through innovation and sustainability initiatives. The integration of Heidemark into Storteboom Food Group sets the stage for further development and expansion in the poultry sector, underlining Boparan’s commitment to driving growth and success in the industry.
