Sharon Wauchob: Mastering the Art of Fabric Whispering
Sharon Wauchob, a master of expert patternmaking, is making waves this season with her unique approach to fashion. Rather than relying on decoration or logos, Wauchob focuses on how fabric can work in tandem with the body. Her mastery of the bias cut and knack for unstuffy tailoring set her apart as a true fabric whisperer.
Wauchob’s journey in fashion has taken a new direction in recent years. Moving from Paris to London nearly a decade ago, she abandoned the traditional runway in favor of a more collaborative and sustainable approach. Working closely with specialist ateliers, many of them local, Wauchob co-develops garments and a whole new philosophy towards fashion.
Unlike the constant reinvention seen in the fashion industry, Wauchob takes a slower approach. She focuses on evolving her hero pieces while introducing new ones gradually. Time is her ally, allowing pieces to grow and reach their full potential. For Wauchob, it’s not just about changing colors or fabrics; it’s about constantly revisiting the reason for a garment’s existence.
One of Wauchob’s goals is to approach function in a creative and artistic way. Her travel-ready coat, made of wafer-thin wool with a silk chiffon lining, showcases her attention to detail. The coat’s loose arm allows for versatility, reflecting the designer’s idea of intimacy expressed outwardly.
Wauchob also experiments with hybrid accessory garments, blurring the lines between clothing and accessories. Pieces like a marabou tunic that can double as a skirt or an outsized scrunchie that can be worn in multiple ways showcase her innovative approach.
In her fall collection, Wauchob explores the concept of versatility further with bandanas to layer, scarves attached to shirts, and accessories that can be worn in different ways. Her soft, airy garments blur the lines between masculine and feminine, creating a seamless blend of styles.
Sharon Wauchob’s unique approach to fashion sets her apart as a true innovator in the industry. With a focus on expert patternmaking and a deep understanding of materials, she continues to push boundaries and redefine the way we think about clothing.

