Ford Motor Co. experienced a 5.5% decline in its U.S. February sales, reflecting a shift away from electric vehicle (EV) offerings in response to changing policies. The company reported 149,962 units sold in the U.S. market during February, down from 158,675 in the same period last year. Year-to-date sales were also lower compared to 2025, with 285,324 units sold, a 5.4% decrease.
Despite the overall decline, Ford saw a significant increase in sales of its large SUVs. The Ford Expedition saw a 27% rise, while the Explorer’s sales surged by over 33%. The Ford Bronco also performed well, with a 28% increase, marking a record start for the product.
However, the company reported a 16% decrease in F-Series pickup trucks sales, including a substantial 76% drop in sales for the F-150 Lightning EV Pickup Truck, which was recently discontinued by Ford. This move aligns with Ford’s decision to focus more on internal combustion engine (ICE) vehicles over EVs.
Nonetheless, Ford remains committed to developing EVs, particularly with its Universal EV Platform, which will serve as the foundation for the company’s upcoming $30,000 Midsize EV pickup truck set to launch in 2027.
The decline in Ford’s sales comes amidst escalating tensions between the U.S. and Iran, leading to a surge in oil prices globally. Iran’s announcement of the closure of the Strait of Hormuz, a critical trade route for the global crude oil supply chain responsible for over 27% of the world’s crude oil supply, further impacted the market.
Additionally, an oil spillage was reported near Kuwait, with the United Kingdom Maritime Trade Operations (UKMTO) confirming a large explosion on a tanker’s port side near Mubarak Al Kabeer, Kuwait.
In conclusion, Ford’s sales decline reflects a strategic shift in response to changing market dynamics, with a focus on ICE vehicles while still maintaining a commitment to EV development. The company continues to navigate challenges in the market while preparing for future opportunities in the evolving automotive industry.
