Emily Adams Bode Aujla’s Rodeo Bodeo collection takes us on a nostalgic journey to a small-town America that feels like a breath of fresh air amidst the chaos of today’s world. The designer’s intention is not to romanticize the past but to draw inspiration from it to create something new and relevant for the present.
The fall collection paints a picture of Bodeland, a place where red barns, 4-H shows, and Blue Jeans and Chaps competitions come to life. It’s a world where the history of rodeo events and attire is explored, thanks to the designer’s childhood experiences with her Pony of the Americas, Checkers. The collection goes beyond traditional Westernwear, incorporating elements of costumes, clowns, the circus, and utility.
The rodeo, as Emily Adams Bode Aujla points out, is a sport rooted in hard work and skill. It’s a platform for people across America to showcase their expertise in various fields, from ranching to roping. This ethos is reflected in the collaboration with Levi’s, with jeans being a symbol of American workwear. The Bode jeans come in different washes, with unique trimmings that add a touch of whimsy and personality.
As the brand celebrates its 10th anniversary, the collection pays homage to Bode basics, including pajama suits, sailor pants, thematic sweaters, and decorated flapper dresses. The men’s collection features narrow suiting and innovative takes on black tie attire, mixing formal elements with a touch of Western flair. The styles are versatile, with different fits for both men and women.
Standout pieces include a flowered bra inspired by a crepe-paper costume and an elaborately embroidered jacket paired with sheer black pants adorned with gold sequined flowers. These pieces are not meant for the rodeo arena but for stylish evenings, whether in Bodeland or beyond.
Emily Adams Bode Aujla’s Rodeo Bodeo collection is a testament to her ability to blend nostalgia with modernity, creating a whimsical and captivating world that invites us to escape the chaos of everyday life. It’s a celebration of American heritage and craftsmanship, reimagined for the 21st century.
