Under the authority granted to me by the Constitution and the laws of the United States, I hereby issue the following directive:
Section 1. Policy. It is the right of every American to access clear and accurate information regarding the authenticity of products marketed as “Made in America.” By safeguarding consumers from misleading claims about American origins, we also support those businesses investing in genuine American manufacturing.
In today’s digital age, however, we face a troubling trend: foreign manufacturers often label their products as “Made in the USA” to appeal to patriotic consumers, despite these items being predominantly produced abroad. Consumers increasingly rely on these designations when shopping online, yet businesses that actually manufacture their products domestically deserve the full advantages of their American-made status. Thus, American citizens should have absolute clarity about what these claims entail.
Sec. 2. Implementation. (a) The Chairman of the Federal Trade Commission (FTC) shall prioritize enforcement against any seller or manufacturer whose claim that a product is “Made in America” or “Made in the U.S.A.” violates legal standards. In assessing these claims, the FTC may consult with other relevant departments and agencies that possess expertise in the applicable products.
(b) The FTC may consider proposing regulations that would classify a failure by online marketplaces to verify country-of-origin claims as an unfair or deceptive act under the Federal Trade Commission Act (15 U.S.C. 41 et seq).
(c) In collaboration with the FTC Chairman, relevant agencies will explore the creation of regulations that encourage voluntary country-of-origin labeling for products manufactured in the United States. Agencies shall communicate as necessary to ensure that American businesses receive uniform guidance regarding these voluntary labels.
(d) Agencies managing Government-wide acquisition contracts, including any Multiple Award Schedule or indefinite delivery contracts, must regularly review and confirm the authenticity of any “Buy American Act,” “Country of Origin USA,” or similar claims on products procured through these contracts. Any contractors found to misrepresent a product’s American origin will be barred from government procurement and referred to the Department of Justice for potential action under the False Claims Act (31 U.S.C. 3729 et seq).
Sec. 3. General Provisions. (a) This order shall not be interpreted to diminish the authority granted to any executive department or agency, nor to alter the functions of the Director of the Office of Management and Budget regarding budgetary, administrative, or legislative proposals.
(b) The implementation of this order will adhere to applicable laws and be contingent upon the availability of appropriations.
(c) This directive is not designed to establish any rights or benefits, either substantive or procedural, enforceable by any individual against the United States, its departments, agencies, or entities, or any of its officials, employees, or agents.
(d) The Federal Trade Commission will bear the costs associated with the publication of this order.
DONALD J. TRUMP
THE WHITE HOUSE,
March 13, 2026.
