Cinnabon has decided to discontinue its partnership with “The Bachelorette” and “The Secret Lives of Mormon Wives” following allegations of domestic violence involving reality star Taylor Frankie Paul and her former boyfriend, Dakota Mortensen.
A Cinnabon spokesperson informed Entertainment Weekly on Tuesday that the company has chosen to end its collaboration with the two shows. The spokesperson explained, “Recent developments and allegations surrounding the lead cast member led us to reassess this collaboration as it no longer aligns with our brand values.”
According to a source who spoke with Variety, the Draper City Police Department in Utah is currently investigating these allegations involving Paul and Mortensen. As a result, production of Season 5 of “The Secret Lives of Mormon Wives” has been temporarily halted. The source indicated that the pause is expected to be short, and production should resume soon with minimal effect on the release timeline for Season 5.
On March 9, Cinnabon introduced a new Swirled Soda inspired by the viral beverage trend popularized by the cast of “Mormon Wives.” The company also featured cup sleeves and packaging themed around “The Bachelorette” and “Mormon Wives.” More details can be found here.
Taylor Frankie Paul has been leading the cast of “The Secret Lives of Mormon Wives” since its 2024 debut. She is also featured in Season 22 of “The Bachelorette,” which premieres on ABC on March 22. Currently, Paul is in New York City promoting the season, with a premiere event scheduled in Los Angeles this weekend. The ongoing investigation will not affect the release schedule or promotional activities for “The Bachelorette.”
This is not the first altercation involving Paul and Mortensen. During Season 1 of “The Secret Lives of Mormon Wives,” Paul was arrested for allegedly assaulting Mortensen, including hitting, choking, and throwing metal chairs, one of which reportedly struck one of her children from a previous relationship. Paul pleaded guilty to aggravated assault, but charges of domestic violence in the presence of a child, child abuse, and criminal mischief were dismissed. Her arrest and subsequent probation led to significant delays in filming between the first and second episodes of Season 1.
