Suja Life, a prominent US cold-pressed juices and ‘functional’ shots business, has recently filed for an Initial Public Offering (IPO). Established in 2012, Suja Life is currently backed by Paine Schwartz Partners, a private-equity firm that acquired the California-based company in 2021. Another private-equity firm, Meaningful Partners, also holds a smaller stake in the company.
The company boasts a diverse product range consisting of three brands: Suja Organic juices and shots, Vive Organic shots, and Slice “better-for-you” sodas. Suja Life expanded its portfolio through the acquisitions of Vive Organic in 2022 and Slice two years later.
In its filing with the US Securities and Exchange Commission, Suja Life did not disclose the specifics of the IPO, such as the number of shares to be offered or the offering price. Paine Schwartz Partners will retain control of the business post-IPO, as stated in the documents.
Despite experiencing a net loss of $23.3m in the previous year, up from $20.8m in 2024, Suja Life managed to achieve an adjusted EBITDA of $40.5m, a 4.1% decrease from the previous year. The company also saw a significant increase in net sales, rising by 26.1% to reach $326.6m, with 78% of sales attributed to the Suja Organic brand.
Suja Life’s products are distributed through various retail giants like Walmart, Kroger, Albertsons, Costco, and Whole Foods Market. The company highlighted data indicating that its products are available in over 37,000 stores, with an average of ten items sold per outlet.
As Suja Life finalizes its financial results for the first quarter of the current fiscal year, ending on March 30th, the company anticipates a substantial increase in net profit compared to the previous year. CEO Maria Stipp expressed optimism about the IPO, stating that it will provide the necessary resources to accelerate innovation, expand distribution, and pursue strategic acquisitions to solidify Suja Life’s position as a leader in better-for-you beverages.
Maria Stipp, who assumed the role of CEO in 2024 after serving as the CEO of Stone Brewing for almost three-and-a-half years, is determined to drive Suja Life towards further growth and success in the market.
This article was adapted from the original publication on Just Drinks, a GlobalData-owned brand.
