Just as I was starting to see some potential in AI’s role in my life, a new development has reminded me of my reservations.
About a month ago, I discussed how my stance against AI in smartphones was beginning to soften. However, Sony—typically a brand I admire—has jolted me back to skepticism.
Sony recently unveiled its latest Xperia 1 VIII smartphone, showcasing its AI Camera Assistant feature through comparative images on social media.
Sony
The AI Camera Assistant images appear flat and excessively bright, with background details either overblown or missing entirely.
While the original photos might benefit from some HDR adjustments, they still offer more natural shading and color compared to the AI-processed versions.
Particularly concerning is the sandwich photo, where detail has disappeared from elements like the lettuce and crust, resulting in a washed-out image. The AI enhancements have not been favorable.
It’s possible the images were swapped incorrectly, which would be a relief for Sony.
Sony
I’m not alone in noticing that the AI-enhanced images are inferior to the originals. Many users have expressed similar views on X.
It’s puzzling that Sony, known for its photographic expertise, would present these images as a positive representation of its new phone, especially given the competitive market.
Historically, Sony has avoided heavy image processing in its flagship phones, often resulting in artistically pleasing photos, though not always the most shareable. This new approach seems to contradict that tradition.
Sony responds (kind of)
Following the article’s publication, widespread disbelief and criticism continued online, involving personalities like Marques Brownlee, Carl Pei, and Ice Universe.
Contrary to expectations that Sony might withdraw the posts, the company responded instead.
A subsequent post clarified that the AI Camera Assistant does not alter photos post-capture. Instead, it offers four filter-like suggestions for users to explore different creative possibilities.
Uncertainty remains about whether the initial samples were incorrect. However, new samples featuring a salad, soup, and a book show noticeable improvement, though Tech Advisor still favors the unaltered originals.
The rise of AI in photography
While it’s tempting to attribute this to Sony’s unfamiliarity with AI enhancements, it may signal a broader trend among tech companies.
Google recently previewed features in Android 17, including Smart Enhance, which aims to improve old photos and videos using AI.
While this sounds promising, Google’s sample images didn’t quite achieve the desired impact.
The AI-modified images appeared overly bright and lacking in depth, failing to impress viewers.
If both a leading AI company and a major camera manufacturer are making similar creative missteps, there is reason for those who appreciate realistic photography to be concerned.
