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American Focus > Blog > Tech and Science > Best Samsung Galaxy Phone 2026: Top Samsung Mobiles Tested
Tech and Science

Best Samsung Galaxy Phone 2026: Top Samsung Mobiles Tested

Last updated: June 10, 2026 8:00 am
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Contents
Best Samsung phone reviews1. Samsung Galaxy S26 Ultra – Best Overall2. Samsung Galaxy S25 FE – Best Mid-Range3. Samsung Galaxy A17 5G – Best Budget4. Samsung Galaxy Z Fold 7 – Best Foldable5. Samsung Galaxy Z Flip 7 – Best Flip Phone6. Samsung Galaxy S26+ – Best Battery Life7. Samsung Galaxy S26 – Best Compact Flagship8. Samsung Galaxy S25 – Best Previous-Gen Flagship9. Samsung Galaxy A36 5G – Best Value10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip PhoneOther Samsung phones testedSamsung phone news that could affect your buying decisionCan I get a better Samsung phone deal?How we test Samsung phonesWhy you should trust Tech Advisor for phone reviews and buying adviceWho curated this article? How to choose the best Samsung phoneSamsung Galaxy Phone FAQBest Samsung phone reviews1. Samsung Galaxy S26 Ultra – Best Overall2. Samsung Galaxy S25 FE – Best Mid-Range3. Samsung Galaxy A17 5G – Best Budget4. Samsung Galaxy Z Fold 7 – Best Foldable5. Samsung Galaxy Z Flip 7 – Best Flip Phone6. Samsung Galaxy S26+ – Best Battery Life7. Samsung Galaxy S26 – Best Compact Flagship8. Samsung Galaxy S25 – Best Previous-Gen Flagship9. Samsung Galaxy A36 5G – Best Value10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip PhoneOther Samsung phones testedSamsung phone news that could affect your buying decisionCan I get a better Samsung phone deal?How we test Samsung phonesWhy you should trust Tech Advisor for phone reviews and buying adviceWho curated this article? How to choose the best Samsung phoneSamsung Galaxy Phone FAQBest Samsung phone reviews1. Samsung Galaxy S26 Ultra – Best Overall2. Samsung Galaxy S25 FE – Best Mid-Range3. Samsung Galaxy A17 5G – Best Budget4. Samsung Galaxy Z Fold 7 – Best Foldable5. Samsung Galaxy Z Flip 7 – Best Flip Phone6. Samsung Galaxy S26+ – Best Battery Life7. Samsung Galaxy S26 – Best Compact Flagship8. Samsung Galaxy S25 – Best Previous-Gen Flagship9. Samsung Galaxy A36 5G – Best Value10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip PhoneOther Samsung phones testedSamsung phone news that could affect your buying decisionCan I get a better Samsung phone deal?How we test Samsung phonesWhy you should trust Tech Advisor for phone reviews and buying adviceWho curated this article? How to choose the best Samsung phoneSamsung Galaxy Phone FAQBest Samsung phone reviews1. Samsung Galaxy S26 Ultra – Best Overall2. Samsung Galaxy S25 FE – Best Mid-Range3. Samsung Galaxy A17 5G – Best Budget4. Samsung Galaxy Z Fold 7 – Best Foldable5. Samsung Galaxy Z Flip 7 – Best Flip Phone6. Samsung Galaxy S26+ – Best Battery Life7. Samsung Galaxy S26 – Best Compact Flagship8. Samsung Galaxy S25 – Best Previous-Gen Flagship9. Samsung Galaxy A36 5G – Best Value10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip PhoneOther Samsung phones testedSamsung phone news that could affect your buying decisionCan I get a better Samsung phone deal?How we test Samsung phonesWhy you should trust Tech Advisor for phone reviews and buying adviceWho curated this article? How to choose the best Samsung phoneSamsung Galaxy Phone FAQBest Samsung phone reviews1. Samsung Galaxy S26 Ultra – Best Overall2. Samsung Galaxy S25 FE – Best Mid-Range3. Samsung Galaxy A17 5G – Best Budget4. Samsung Galaxy Z Fold 7 – Best Foldable5. Samsung Galaxy Z Flip 7 – Best Flip Phone6. Samsung Galaxy S26+ – Best Battery Life7. Samsung Galaxy S26 – Best Compact Flagship8. Samsung Galaxy S25 – Best Previous-Gen Flagship9. Samsung Galaxy A36 5G – Best Value10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip PhoneOther Samsung phones testedSamsung phone news that could affect your buying decisionCan I get a better Samsung phone deal?How we test Samsung phonesWhy you should trust Tech Advisor for phone reviews and buying adviceWho curated this article? How to choose the best Samsung phoneSamsung Galaxy Phone FAQBest Samsung phone reviews1. Samsung Galaxy S26 Ultra – Best Overall2. Samsung Galaxy S25 FE – Best Mid-Range3. Samsung Galaxy A17 5G – Best Budget4. Samsung Galaxy Z Fold 7 – Best Foldable5. Samsung Galaxy Z Flip 7 – Best Flip Phone6. Samsung Galaxy S26+ – Best Battery Life7. Samsung Galaxy S26 – Best Compact Flagship8. Samsung Galaxy S25 – Best Previous-Gen Flagship9. Samsung Galaxy A36 5G – Best Value10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip PhoneOther Samsung phones testedSamsung phone news that could affect your buying decisionCan I get a better Samsung phone deal?How we test Samsung phonesWhy you should trust Tech Advisor for phone reviews and buying adviceWho curated this article? How to choose the best Samsung phoneSamsung Galaxy Phone FAQBest Samsung phone reviews1. Samsung Galaxy S26 Ultra – Best Overall2. Samsung Galaxy S25 FE – Best Mid-Range3. Samsung Galaxy A17 5G – Best Budget4. Samsung Galaxy Z Fold 7 – Best Foldable5. Samsung Galaxy Z Flip 7 – Best Flip Phone6. Samsung Galaxy S26+ – Best Battery Life7. Samsung Galaxy S26 – Best Compact Flagship8. Samsung Galaxy S25 – Best Previous-Gen Flagship9. Samsung Galaxy A36 5G – Best Value10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip PhoneOther Samsung phones testedSamsung phone news that could affect your buying decisionCan I get a better Samsung phone deal?How we test Samsung phonesWhy you should trust Tech Advisor for phone reviews and buying adviceWho curated this article? How to choose the best Samsung phoneSamsung Galaxy Phone FAQBest Samsung phone reviews1. Samsung Galaxy S26 Ultra – Best Overall2. Samsung Galaxy S25 FE – Best Mid-Range3. Samsung Galaxy A17 5G – Best Budget4. Samsung Galaxy Z Fold 7 – Best Foldable5. Samsung Galaxy Z Flip 7 – Best Flip Phone6. Samsung Galaxy S26+ – Best Battery Life7. Samsung Galaxy S26 – Best Compact Flagship8. Samsung Galaxy S25 – Best Previous-Gen Flagship9. Samsung Galaxy A36 5G – Best Value10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip PhoneOther Samsung phones testedSamsung phone news that could affect your buying decisionCan I get a better Samsung phone deal?How we test Samsung phonesWhy you should trust Tech Advisor for phone reviews and buying adviceWho curated this article? How to choose the best Samsung phoneSamsung Galaxy Phone FAQBest Samsung phone reviews1. Samsung Galaxy S26 Ultra – Best Overall2. Samsung Galaxy S25 FE – Best Mid-Range3. Samsung Galaxy A17 5G – Best Budget4. Samsung Galaxy Z Fold 7 – Best Foldable5. Samsung Galaxy Z Flip 7 – Best Flip Phone6. Samsung Galaxy S26+ – Best Battery Life7. Samsung Galaxy S26 – Best Compact Flagship8. Samsung Galaxy S25 – Best Previous-Gen Flagship9. Samsung Galaxy A36 5G – Best Value10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip PhoneOther Samsung phones testedSamsung phone news that could affect your buying decisionCan I get a better Samsung phone deal?How we test Samsung phonesWhy you should trust Tech Advisor for phone reviews and buying adviceWho curated this article? How to choose the best Samsung phoneSamsung Galaxy Phone FAQBest Samsung phone reviews1. Samsung Galaxy S26 Ultra – Best Overall2. Samsung Galaxy S25 FE – Best Mid-Range3. Samsung Galaxy A17 5G – Best Budget4. Samsung Galaxy Z Fold 7 – Best Foldable5. Samsung Galaxy Z Flip 7 – Best Flip Phone6. Samsung Galaxy S26+ – Best Battery Life7. Samsung Galaxy S26 – Best Compact Flagship8. Samsung Galaxy S25 – Best Previous-Gen Flagship9. Samsung Galaxy A36 5G – Best Value10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip PhoneOther Samsung phones testedSamsung phone news that could affect your buying decisionCan I get a better Samsung phone deal?How we test Samsung phonesWhy you should trust Tech Advisor for phone reviews and buying adviceWho curated this article? How to choose the best Samsung phoneSamsung Galaxy Phone FAQ

Work only with the content inside

Samsung makes some of the most popular smartphones on the market, and it’s easy to see why. The best Galaxy phones combine premium hardware with slick software and distinctive design.

The long-standing battle with Apple iPhones, and more recently the likes of Google Pixel, Oppo and others, has helped Samsung keep innovating and it offers myriad phone models for all budgets, needs and tastes – from budget Galaxy A to folding Galaxy Z.

Best Price Today

1.449,00 €

at Samsung

View Deal

View Deal

Show Pros & Cons

Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

Hide Pros & Cons

Samsung Galaxy S25 FE

Best Price Today

749,00 €

at Samsung

View Deal

View Deal

Show Pros & Cons

Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

Hide Pros & Cons

Samsung Galaxy A17 5G

Best Price Today

€156

at Computeruniverse

View Deal

View Deal

Show Pros & Cons

Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

Hide Pros & Cons

Samsung Galaxy Z Fold 7

Best Price Today

2.099,00 €

at Samsung

View Deal

View Deal

Show Pros & Cons

Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

Hide Pros & Cons

Samsung Galaxy Z Flip 7

Best Price Today

€1019

at Computeruniverse

View Deal

View Deal

Show Pros & Cons

Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

Hide Pros & Cons

Samsung Galaxy S26+

Best Price Today

1.249,00 €

at Samsung

View Deal

View Deal

Show Pros & Cons

Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

Hide Pros & Cons

Samsung Galaxy S26

Best Price Today

€676

at Alternate

View Deal

View Deal

Show Pros & Cons

Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

Hide Pros & Cons

Samsung Galaxy S25

Best Price Today

899,00 €

at Samsung

View Deal

View Deal

Show Pros & Cons

Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

Hide Pros & Cons

Samsung Galaxy A36 5G

Best Price Today

€252

at Alternate

View Deal

View Deal

Show Pros & Cons

Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

Hide Pros & Cons

Samsung Galaxy Z Flip 7 FE

Best Price Today

999,00 €

at Samsung

View Deal

View Deal

Show Pros & Cons

Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

Hide Pros & Cons


Not everyone is a winner, though, and that’s why we rigorously test and review almost every Galaxy phone to let you know which ones to buy or avoid. As much as Samsung hits it out the park, there are also some stinkers.

Although the Galaxy S26 launch is now firmly in the rearview mirror, we are anticipating the next generation of foldables to appear soon. While Samsung has yet to confirm as much, all signs point towards there being an Unpacked event on 22 July, which would tie in with all of the rumours surrounding the Z Fold 8, the Z Fold Wide and the Z Flip 8 that have been flooding the internet.

If any of those phones strike your interest then it’s probably worth waiting until we know more, but for all other Samsung phones, keep on reading.

Best Samsung phone reviews

1. Samsung Galaxy S26 Ultra – Best Overall

Samsung Galaxy S26 Ultra - Best Overall

Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

Price When Reviewed:

1449 Euro


Best Prices Today:
Samsung

1.449,00 €

Ever since Samsung first unveiled its ‘Ultra’ phone several years back, the company has consistently offered one of the most feature-packed Android flagships on the market, and that remains the case with the new Galaxy S26 Ultra. It might not be a complete reinvention of its predecessor, but it’s a top-tier phone nonetheless.

It’s the combination of an epic 6.9-inch display, rich stereo speakers, epic battery life and versatile cameras that make the S26 Ultra the one Samsung phone to buy to avoid any mobile-related FOMO. The whole thing is made even better this year with the addition of Privacy Display, which blocks out areas of the screen or the entire screen.

It’s such an ingenious feature that we reckon all manufacturers will have their own version of the tech within a few years, and it means that everyday actions such as sending information to loved ones or opening up your banking apps cannot be spied on by those around you. While the battery size has stayed the same at 5000mAh, there has at least been a big uptick in charging with both wired and wireless speeds bumped to 60- and 25W, respectively – albeit without the Qi2 magnets built in as we all hoped for.

Although the cameras are largely unchanged from last year, there is a handy addition in the form of horizon lock – something that’s been a staple of action cameras for years. This bit of software can keep your videos steady at a specific horizon level, even as you rotate the phone itself, which is a big win for mobile content creators who require smooth footage.

The device is also thinner than previously, while still t

Who should buy the Samsung Galaxy S26 Ultra?

Professionals and content creators who need top-shelf specs across the board

Samsung Galaxy S26 Ultra: Further considerations

It’s a lot more expensive than the S25 Ultra, which can now be found for less

Read our full

Samsung Galaxy S26 Ultra review

2. Samsung Galaxy S25 FE – Best Mid-Range

Samsung Galaxy S25 FE - Best Mid-Range

Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

Price When Reviewed:

749 Euro


Best Prices Today:
Samsung

749,00 €

For the longest time, Samsung’s Fan Edition phones have seemed to occupy a commercial no-man’s land where the value didn’t appear to be quite as good as the company’s A-series mid-range handsets, nor were they as feature-packed as the entry-level model of that year’s flagship Samsung phones.

Well, all of that has gone out of the window with the Galaxy S25 FE.

With this latest phone, Samsung has finally hit the right balance of value and performance. The Exynos 2400 chipset is the same one that was previously reserved for the Samsung Galaxy S24, and it performs well in everyday use. The only area where it struggles is in more demanding 3D games, but otherwise it has just the right amount of grunt for most users.

You’re also getting a larger display than the standard S25 with a sizeable 6.7-inch AMOLED panel, which is great for catching a bit of entertainment on the go, and the stereo speakers boast impressive sound for when you’re watching Netflix at home. On the back, you have no less than three cameras, spearheaded by a 50Mp main sensor which can pump out some great-looking shots with that typical Samsung eye for colour.

The fact that the phone is a whole £150/$150 cheaper than the S25 and comes with the full promise of seven years of software updates just makes it even better. It would be nice if Samsung could do more to beef up the secondary cameras, but that’s a minor blemish on what is overall a great option for anyone interested in buying a mid-range phone.

Who should buy the Samsung Galaxy S25 FE?

Samsung fans who want a flagship-quality phone for less, or anyone looking for the best mid-range phone you can buy.

Samsung Galaxy S25 FE: Further considerations

The standard Galaxy S25 can be found for around the same price when discounted, and is a better choice if you prefer small phones.

Read our full

Samsung Galaxy S25 FE review

3. Samsung Galaxy A17 5G – Best Budget

Samsung Galaxy A17 5G - Best Budget

Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

Price When Reviewed:

229 Euro


Best Prices Today:
Computeruniverse

€156

cyberport

€156

Alternate

€156.9

JACOB

€169.5

OTTO

€149.99

Samsung

229,00 €

If ever someone wanted to solidify the argument that Samsung currently rests too hard on its laurels, the Galaxy A17 5G makes for the perfect piece of evidence, but it’s far from a bad phone. Even though it’s almost identical to the previous Galaxy A16, it’s still using the solid foundations that Samsung has built in the budget sector to become an easy buy for anyone shopping at this price point.

In terms of upgrades, the only major difference here is the bump from 90Hz to 120Hz, but when you pair that with the eye-catching 6.7-inch AMOLED display, it’s a nice feature to have and one that just makes day-to-day use feel even better. The Exynos 1330 chipset makes a return, but for a phone that’s priced at £199, it easily gets the job done without any complaints.

The key thing that the A17 does so well is convince you that it’s anything but a budget phone, and it does this largely through its design and software. On the former, the phone combines a plastic frame with a glass fibre back to feel almost premium in the hand, and at 7.5mm thin, it’s also wonderfully lightweight.

With regards to software, you’re getting One UI 7 out of the box, which felt like the big shift that Samsung fans had been waiting years for at the time of launch, taking on a far more aesthetically pleasing tone that better mirrors what Apple’s iOS brings to the table. An update to One UI 8 has since become available, making it even more appealing.

Getting six years of updates from the time of launch is the icing on the cake, but it’s still worth considering the A16 as it can now be found for even less.

Who should buy the Samsung Galaxy A17 5G?

Samsung fans who want a budget phone that ticks all the right boxes.

Samsung Galaxy A17 5G: Further considerations

The Galaxy A16 is practically the same and now even cheaper.

Read our full

Samsung Galaxy A17 5G review

4. Samsung Galaxy Z Fold 7 – Best Foldable

Samsung Galaxy Z Fold 7 - Best Foldable

Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

Price When Reviewed:

2099 Euro


Best Prices Today:
Samsung

2.099,00 €

While great in their own right, the most recent Galaxy Fold phones have felt like a lesser experience than what competitors such as OnePlus and Honor have been able to provide, but that feeling of envy is nowhere to be found with the massively upgraded Galaxy Z Fold 7. This is a foldable phone that means business, and it’s a must-have for any Samsung fan with the budget to splash.

The biggest upgrade here is that, compared to the Z Fold 6, the 7 is now just 4.2mm thick when unfolded, making it barely that much larger than the USB-C port at the bottom. With this new lightweight build in tow, it no longer feels as if you’re carrying around two devices in your pocket, and it’s much more comfortable to use the phone unfolded for longer periods of time.

As with any book-style foldable phone, the reason why you would want the Z Fold 7 is for its ability to amp up your productivity on the go. When using the 8-inch inner display, it’s very easy to multitask with several apps at once, making it possible to research a document while typing up your findings at the same time.

You can also use the form factor to prop up half of the interior display, perfect for watching content when you’re on a plane, as you don’t need to hold the phone in your hand. The cameras have also been massively upgraded this iteration, so you’ll be able to capture plenty of colourful shots that won’t leave you pining for the S25 Ultra.

Who should buy the Samsung Galaxy Z Fold 7?

Productivity users who need their phone to operate as a work device with multitasking features.

Samsung Galaxy Z Fold 7: Further considerations

It’s the most expensive Samsung phone by far – even the S25 Ultra seems cheap by comparison.

Read our full

Samsung Galaxy Z Fold 7 review

5. Samsung Galaxy Z Flip 7 – Best Flip Phone

Samsung Galaxy Z Flip 7 - Best Flip Phone

Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

Price When Reviewed:

1.199 Euro


Best Prices Today:
Computeruniverse

€1019

cyberport

€1019

Samsung

1.199,00 €

Just like the Z Fold 7, the Flip 7 represents a major leap forward for Samsung’s foldable line-up, finally meeting the competition on level ground thanks to a whole host of upgrades that fans have been clamouring for. While there’s a lot to like about this phone, it’s the new cover screen that held our attention more than anything else.

Instead of the cramped and weirdly ratioed outer screen of the Galaxy Z Flip 6, the Flip 7 takes a leaf out of Motorola’s book in offering an external display that’s almost end-to-end, making it much better suited for using full-fat apps at short notice. It’s bright too, with 2600 nits, so unless you’re after a specific use-case, there’s a good chance that you won’t need to use the interior display most of the time.

For the moments when you do want to kick back with a film or dabble in a spot of gaming, the Z Flip 7’s internal 6.9-inch display has you covered. The vibrant AMOLED panel works in tandem with the Samsung Exynos 2500 chipset to deliver an overall experience that’ll leave you wanting for very little.

If there’s one area that could still do with some improvement it’s in the battery life, not just in longevity but also the speed of the charging (25W is simply too slow in 2025). Still, it’s a minor issue, and the fact that you can get seven years of updates from the point of launch just makes the Z Flip 7 one of the better investments right now in the world of flip phones.

Who should buy the Samsung Galaxy Z Flip 7?

Content creators and those who appreciate having a compact phone with high-end specs.

Samsung Galaxy Z Flip 7: Further considerations

While handy for shooting selfies, the cameras don’t quite compete with the standard Galaxy S phones.

Read our full

Samsung Galaxy Z Flip 7 review

6. Samsung Galaxy S26+ – Best Battery Life

Samsung Galaxy S26+ - Best Battery Life

Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

Price When Reviewed:

1.129 Euro


Best Prices Today:
Samsung

1.249,00 €

While the S26 is an ideal entry-point into Samsung’s latest flagship range, and the Galaxy S26 Ultra is arguably too expensive for many users, the Samsung Galaxy S26+ represents the perfect middle ground. You’re getting tons of flagship features here, including an epic battery life that crucially won’t cost you as much as the Ultra.

Just like it’s been with previous generations, the main appeal here over opting for the standard Galaxy S26 is that you’re getting a larger 6.7-inch AMOLED display for your money, alongside a beefier 4900mAh cell. The combination of these two factors is exactly why the S26+ is a great handset for entertainment.

Admittedly, it would have been nice if Samsung had seen fit to upgrade the battery or charging speeds in any way over the S25+, but the core experience is still solid and it’s very unlikely that you’ll ever find yourself dreading a low battery alert towards the end of the day. Plus, the new Exynos 2600 chipset is more efficient than before to help lessen everyday battery even further.

The real allure of the S26+ to non-Samsung users will be in all that you get from the brand’s ecosystem. For starters, seven years of OS updates is brilliant for providing long-term value, and Samsung’s OneUI overlay and Galaxy AI software continue to get better each year, and the S26+ is one of the go-to phones right now to show all of that off in its best light.

Who should buy the Samsung Galaxy S26+?

Gamers and streamers who want a long-lasting, big-screened flagship phone.

Samsung Galaxy S26+: Further considerations

Camera and charging speeds are bested by the competition. Doesn’t have the Ultra’s Privacy Display.

Read our full

Samsung Galaxy S26+ review

7. Samsung Galaxy S26 – Best Compact Flagship

Samsung Galaxy S26 - Best Compact Flagship

Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

Price When Reviewed:

999 Euro


Best Prices Today:
Alternate

€676

Computeruniverse

€681

cyberport

€681

OTTO

€829.99

Samsung

999,00 €

In a vacuum, the Samsung Galaxy S26 is a great smartphone, but when viewed in the context of what came before, as well as against its closest competitors from Google and Apple, things get a bit trickier. Still, even with these caveats, the headline is that this is a worthy upgrade for anyone who wants a compact phone with flagship performance.

Despite the fact that it retains the same slim profile of its predecessor, the Galaxy S26 actually has a slightly larger 6.3-inch display, so you’re getting a better viewing experience for your money, and one that, as always, is bolstered by Samsung’s colourful AMOLED 2X technology.

The battery is also larger now at 4,300mAh, and Samsung’s optimisations allow that cell to last for more than one day at a time under certain use cases. The addition of the updated Snapdragon 8 Elite Gen 5 chipset is a big win too, with everything from multitasking to Galaxy AI feeling just that little bit faster than before.

As mentioned, however, the S26 isn’t without its faults. A lot has stayed the same, including the camera set-up, but the phone now costs more with a starting tag of £879/$899 (although the storage has also been bumped, with 256GB now being the baseline). With the Galaxy S25 now being cheaper, the S26 is best reserved for those who plan on carrying the phone for the entire seven years or so that Samsung plans to support it.

Who should buy the Samsung Galaxy S26?

Fans of compact phones who want a handset for the long haul.

Samsung Galaxy S26: Further considerations

It’s more expensive than the Galaxy S25, which is now much cheaper than before.

Read our full

Samsung Galaxy S26 review

8. Samsung Galaxy S25 – Best Previous-Gen Flagship

Samsung Galaxy S25 - Best Previous-Gen Flagship

Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

Price When Reviewed:

899 Euro


Best Prices Today:
Samsung

899,00 €

Although the newer Samsung Galaxy S26 is available to buy, the previous-gen Galaxy S25 is still a great phone and, thanks to several price drops since launch, it’s now a bargain for anyone after a flagship phone on the cheap.

Even though it hasn’t made a ton of leaps in hardware, Samsung has slowly been perfecting its software game and now, the Galaxy S25 represents one of the most competent Android phones you can buy today. While it might not be the best at any one particular thing, it is a great jack of all trades, much in the same vein as the iPhone 16 (its closest competitor).

The super fast Snapdragon 8 Elite for Galaxy chipset is what ties the whole thing together. Coupled with the 120Hz LPTO tech, every type of app runs so smoothly that your existing phone will feel positively ancient by comparison, and the added benefit of Galaxy AI just gets you even more bang for your buck.

It’s also worth mentioning that with a 6.2-inch display, the Galaxy S25 is one of those rare phones that can genuinely be used one-handed, so if you’re sick of the trend that implores companies to explore even bigger handsets, then this is the phone for you. There’s even a 512GB model so if you prefer having more onboard storage for apps and photos, you have that option here.

Who should buy the Samsung Galaxy S25?

Android users after an upgrade that offers a great experience across the board.

Samsung Galaxy S25: Further considerations

The Galaxy S26 is now on the scene with a faster processor and a bigger battery.

Read our full

Samsung Galaxy S25 review

9. Samsung Galaxy A36 5G – Best Value

Samsung Galaxy A36 5G - Best Value

Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

Price When Reviewed:

379 Euro


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€252

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379,00 €

From the A56 down to the A16, Samsung has plenty of great budget options available to those who simply cannot afford a handset from the main Galaxy S line-up, but of all the ones you can buy, it’s the Galaxy A36 that hits the sweet spot of being affordable yet feature-packed. 

Admittedly, the Galaxy A36 isn’t going to wow anyone with its looks, but if you’re the type of person who always puts a case on their phone then this isn’t going to matter all too much. What is important is that, unlike most of the phones you can find around the A36’s £399/$399.99 price point, you’re getting a full six years of software and security updates from the time of launch.

Unfortunately, most budget/mid-range phones still tend to cap out at around three-years of support if you’re lucky, so to have double that on an affordable device is a huge win for consumers, especially if you don’t want to go through the upgrading process again in just a few years.

Beyond the software support, you’re also getting a massive 5000mAh battery which, under the right conditions, can actually last for up to two-days at a time. That’s helpful because you’ll want to make use of the excellent 50Mp main camera which can capture some truly great-looking shots.

Who should buy the Samsung Galaxy A36?

Anyone who wants a long cycle of software updates and a reasonable price tag.

Samsung Galaxy A36: Further considerations

Spend a little bit more and you’ll get better durability overall with the Galaxy A56. Our Galaxy A37 review is coming soon.

Read our full

Samsung Galaxy A36 5G review

10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip Phone

Samsung Galaxy Z Flip 7 FE - Best Affordable Flip Phone

Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

Price When Reviewed:

999 Euro


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Samsung

999,00 €

It’s taken quite a while for Samsung to finally embrace the idea of a more affordable version of its Galaxy Flip phones, but we’re glad it’s here at all. For the folks who like the idea of all that the flip factor brings to the table, but have been put off by the typically high price tag that goes with it, the Samsung Galaxy 7 Flip FE is the perfect option.

In many ways, the 7 FE is a slightly revamped Galaxy Z Flip 6, but that’s no bad thing. You’re getting a super bright 3.4-inch 60Hz display on the outside of the phone, and an even better 6.7-inch 120Hz screen on the inside. Unless you’re looking to dive into a spot of gaming, streaming or reading, you can get away with using the outer display for most things (which is helpful if you need a barrier to stop you from endlessly doomscrolling).

The main 50Mp camera does a great job of capturing jaw-dropping snaps with that great bit of colour saturation that Samsung is known for. Plus, thanks to the outer display, you can use that same camera to take all of your selfies, which will have your friends and Instagram followers wondering why your self-portraits look a lot better than theirs.

There are a few issues with the Flip FE, including a somewhat lacklustre battery life and slow charging to go with it, but the main thing working against the phone is the existence of the Z Flip 7. Samsung’s latest mainline flip phone is such a massive upgrade over what came before that it’s just too easy to recommend to anyone who can afford it, but if your budget can’t be budged, then the Z Flip 7 FE still represents a solid alternative.

Who should buy the Samsung Galaxy Z Flip 7 FE?

Fans of the flip phone concept who can’t splurge on the Z Flip 7.

Samsung Galaxy Z Flip 7 FE: Further considerations

If you shop around, previous-gen flagships like the Razr 50 Ultra and the Z Flip 6 are now cheaper than ever.

Read our full

Samsung Galaxy Z Flip 7 FE review

Other Samsung phones tested

Even though the phones featured above are the best of what Samsung currently has to offer, because the company puts out so many handsets each year, there are others are worth mentioning that either didn’t make the cut, or have been dropped due to newer models hitting the scene:

  • Samsung Galaxy S25 Ultra – Last year’s Samsung flagship is, by all accounts, still good enough to topple a good chunk of Android phones being released in 2026. Everything is just so well optimised that the user experience, powered by the Snapdragon 8 Elite chipset, feels incredibly smooth. Plus, given that the S26 Ultra sells at a higher price, the S25 Ultra provides a way of avoiding those inflated costs.
  • Samsung Galaxy S25 Edge – Although it doesn’t have the same head-turning quality of the iPhone Air, the S25 Edge is still a marvel of engineering at just 5.8mm thin. If you’ve ever felt that flagship phones are just too cumbersome in the hand, then this is the phone you’ve been waiting for. It also packs the same 200Mp main camera of the S25 Ultra, so you can take detailed shots in a pinch. Just make sure to shop around, as the phone has plummeted in price a fair bit since launch.
  • Samsung Galaxy S25+ – Always find yourself draining the battery of your current phone a bit too quickly? Well, the Galaxy S25+ is a longevity beast and well worth picking up in 2026. Again, thanks to Samsung’s optimisations, the 4900mAh cell lasts a lot longer here than it would with other brands, so you won’t ever have to worry about battery anxiety towards the end of the day.

Eager for more Samsung? Give these phones a gander:

samsung galaxy s25 edge 4

Anyron Copeman / Foundry

Samsung phone news that could affect your buying decision

There’s quite a lot to look forward to in the world of Samsung right now, so depending on the type of phone you want as your next upgrade, you may want to wait just a little bit longer to give yourself more choice.

The big talk of the town right now concerns Samsung’s next line-up of foldables, which might just be the worst-kept secret in tech given how much information has leaked about them. Things are fairly straightforward with the Galaxy Z Flip 8, which, from what we’ve seen so far, appears to be a modest upgrade at best and is arguably worth waiting for just to see what it does for the price of the existing Flip 7.

Samsung Galaxy Z Fold 8 Wide Version Render 2

Credit: Onleaks, Android Headlines

Where things get interesting are with the Galaxy Z Fold 8 and the squatter, more tablet-like Galaxy Z Fold Wide that’s set to release alongside it. From what we understand, this branching form factor is designed to better compete with the upcoming iPhone Ultra, which is said to employ a similar design and is set to appear later this year.

All these new foldables should be announced on 22 July, though Samsung hasn’t confirmed this as the date for the next Galaxy Unpacked event yet. There are multiple rumours for this date, though, and it could be when we hear about the Galaxy Watch 9 series and Galaxy Watch Ultra 2, as well.

Given that we’ve seen existing price rises for the current Z Fold and Z Flip line-up, however, there’s a good chance that all of these phones may carry an even heftier price tag than we’re used to.

For the folks who are more interested in a budget Samsung phone, we’re also anticipating a reveal of the Samsung Galaxy A27 at any moment now, after the phone was seemingly delayed. From what we can tell, the delay might have been caused by Samsung deciding to opt for having a Snapdragon chipset in the phone as opposed to one of its in-house Exynos CPUs, but either way, it’s the next phone to look out for if you’re planning to spend around £300/$300 – though it too could be more expensive.

Can I get a better Samsung phone deal?

All of the Samsung phones on this list are paired with the absolute best deals currently available for them across the web. Our automatic deals widget surfs through the results of the major retailers instantaneously, so you’ll always know at any given time which shop has the best price going.

Samsung is also known for offering substantial pre-order bonuses with its mainline Galaxy phones. For instance, both the S25 and S26 line-up provided extra storage at no additional cost, and there was a hefty trade-in bonus to go along with it, making for one of those rare opportunities where buying a phone at launch can actually save you a decent amount of money.

If you don’t fancy holding off until the next launch, you can always peruse our collection of the best refurbished phone deals, and then pair one of those handsets with our best SIM-only deals. It’s also worth remembering the big sales events of the year, including Black Friday and Amazon Prime Day, where it’s possible to see massive reductions on SIM-free Samsung handsets.

You might also want to consider leasing your phone from a company like Raylo. It means you can effectively rent the device for a low monthly fee, while giving you the flexibility to choose a separate SIM-only deal and easily upgrade to the next model or change phones.

How we test Samsung phones

Just like with any handset that reaches Tech Advisor towers, every Samsung phone we review is used as the main communications device by one of our tech experts for at least a week, often much longer. This involves using a personal SIM-card, taking notes on real-life battery and charging results, as well as putting the phone through our series of standardised tests, involving apps such as PCMark and Geekbench.

Read more about how we test smartphones.

Why you should trust Tech Advisor for phone reviews and buying advice

As one of the longest-running consumer tech sites based the UK, Tech Advisor has reviewed every mainline Samsung phone ever since the original Samsung Galaxy handset first hit the scene back in 2009. Our core philosophy of offering objective, well-researched buying advice was just as much at the heart of our work then, as it is now.

Who curated this article? 

Anyron Copeman is Tech Advisor’s Mobile Editor and exactly the person to get in touch with whenever you’re unsure over which phone to upgrade to. He has more phones than you’ve had hot dinners and he knows exactly how all of the latest Samsung phones compare to their predecessors, so the addition of each phone on this list has been vetted by him. He’s supported by Chris, our Managing Editor, who has been reviewing phones for 15 years.

How to choose the best Samsung phone

Given that there’s an absurd amount of choice when it comes to buying a Samsung phone, the best thing to do is to consider how you intend to use your handset on a regular basis.

For instance, if you just want to have a sturdy phone for social media, entertainment and taking pictures, then you’ll get on just fine with the Galaxy S25, the Galaxy A56 or even the Galaxy A36. All you have to do there is decide on how much you want to spend and choose the phone that best suits your budget.

Samsung Galaxy A36 4

Jon Mundy / Foundry

If you’re someone who’s constantly responding to emails and going through spreadsheets whilst on the move then you’ll want a phone that gives you more productivity tools. To that end, the Galaxy S26 Ultra and the Galaxy Z Fold 7 are your best options.

The S Pen on the Ultra is perfect for taking notes during meetings, while the larger internal display of the Fold 7 is well-suited for multitasking in a pinch.

For content creators who need a phone that can help them record stable footage and give their selfies a notable boost in quality, the Galaxy Z Flip 7 and the Z Flip 7 FE are the go-to picks. With these phones, you can open them up halfway and have their design work as a makeshift tripod, so you’ve always got an easy means of recording to-camera content.

Samsung Galaxy Phone FAQ


1.

Is every Samsung phone a ‘Galaxy’ phone?

Yes. The ‘Galaxy’ brand is now found across every single Samsung smartphone, so don’t worry too much about it. The company also uses the brand for its headphones, tablets, smartwatches, and laptops – pretty much all of its tech outside of its appliances and TVs.

There were rumours of Samsung moving to a new branding, but it hasn’t happened yet.

2.

What do the S, Z, A, and M letters mean?

Samsung uses letters to distinguish its various product lines.

‘S’ is used to mark its flagship phones – the S26 line is the latest, having launched in March 2026. These are among Samsung’s most expensive and powerful smartphones, marked by powerful specs and capable cameras.

The ‘Z’ branding is reserved for the company’s foldables, which are further split into the ‘Fold’ (larger book-style foldables) and ‘Flip’ (smaller ‘clamshell’ foldables).

Then the ‘A’ and ‘M’ lines are Samsung’s cheaper phones. The A-series sprawls from mid-range phones right down to budget handsets that cost as little as £100/$100, while the M-series overlaps with the lower end of the A-range and goes even cheaper – though Galaxy M phones often don’t launch in the US and Europe.

3.

Why should I buy a Samsung phone?

There are a few reasons to opt for Samsung over other Android brands. The main one right now is the company’s commitment to software support – you’ll get six years of updates with most, while the flagships get seven years of both. Only Google, the makers of Android, can match that with Pixel phones.

Beyond that, Samsung phones are known for slick designs and impressive cameras. They also all run One UI, the company’s customised Android skin, which is among our favourites – making Samsung phones easier to use than a lot of Android alternatives.

4.

What are the best Samsung phone alternatives?

Obviously, Samsung’s biggest rival worldwide is Apple, but you probably already know if you want an iPhone or not.

Within the Android space, the other options depend on where you live. If you’re in the US or Canada then the main alternatives are Google Pixel, OnePlus and Motorola. Google and OnePlus offer strong competition at the flagship end, but Motorola has a range of handsets to match Samsung’s at every price point.

Outside of the US you may have more options. Xiaomi, Oppo and Vivo are just a few of the Chinese phone companies that ship handsets across Europe and Asia, though not in the US.

5.

Why aren’t there more cheap Samsung phones in this list?

While Samsung’s phone range covers every price, from the cheapest phones to premium folding flagships, our ranking is dominated by more expensive options.

There are two reasons for this. One is that we can only review the phones we have to test, and it’s typically more difficult to get our hands on those cheaper models.

Also, Samsung’s cheaper phones can be a bit hit-and-miss. Galaxy A handsets are often worth buying, but Galaxy M devices tend to be underpowered and not worth recommending for most people.

Like all cheap smartphones, budget Samsung offerings come with significant compromises. We always explain clearly what these are in our full reviews, so you can decide if they’re worth putting up with in exchange for a significant saving compared to flagships.

.

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– Use only the facts, names, dates, numbers, quotes, titles, roles, affiliations, legal characterizations, and other details explicitly present in

Samsung makes some of the most popular smartphones on the market, and it’s easy to see why. The best Galaxy phones combine premium hardware with slick software and distinctive design.

The long-standing battle with Apple iPhones, and more recently the likes of Google Pixel, Oppo and others, has helped Samsung keep innovating and it offers myriad phone models for all budgets, needs and tastes – from budget Galaxy A to folding Galaxy Z.

Samsung Galaxy S26 Ultra

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Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

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Samsung Galaxy S25 FE

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749,00 €

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Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

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Samsung Galaxy A17 5G

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Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

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Samsung Galaxy Z Fold 7

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2.099,00 €

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Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

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Samsung Galaxy Z Flip 7

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Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

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Samsung Galaxy S26+

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Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

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Samsung Galaxy S26

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Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

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Samsung Galaxy S25

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899,00 €

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Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

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Samsung Galaxy A36 5G

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Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

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Samsung Galaxy Z Flip 7 FE

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999,00 €

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Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

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Not everyone is a winner, though, and that’s why we rigorously test and review almost every Galaxy phone to let you know which ones to buy or avoid. As much as Samsung hits it out the park, there are also some stinkers.

Although the Galaxy S26 launch is now firmly in the rearview mirror, we are anticipating the next generation of foldables to appear soon. While Samsung has yet to confirm as much, all signs point towards there being an Unpacked event on 22 July, which would tie in with all of the rumours surrounding the Z Fold 8, the Z Fold Wide and the Z Flip 8 that have been flooding the internet.

If any of those phones strike your interest then it’s probably worth waiting until we know more, but for all other Samsung phones, keep on reading.

Best Samsung phone reviews

1. Samsung Galaxy S26 Ultra – Best Overall

Samsung Galaxy S26 Ultra - Best Overall

Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

Price When Reviewed:

1449 Euro


Best Prices Today:
Samsung

1.449,00 €

Ever since Samsung first unveiled its ‘Ultra’ phone several years back, the company has consistently offered one of the most feature-packed Android flagships on the market, and that remains the case with the new Galaxy S26 Ultra. It might not be a complete reinvention of its predecessor, but it’s a top-tier phone nonetheless.

It’s the combination of an epic 6.9-inch display, rich stereo speakers, epic battery life and versatile cameras that make the S26 Ultra the one Samsung phone to buy to avoid any mobile-related FOMO. The whole thing is made even better this year with the addition of Privacy Display, which blocks out areas of the screen or the entire screen.

It’s such an ingenious feature that we reckon all manufacturers will have their own version of the tech within a few years, and it means that everyday actions such as sending information to loved ones or opening up your banking apps cannot be spied on by those around you. While the battery size has stayed the same at 5000mAh, there has at least been a big uptick in charging with both wired and wireless speeds bumped to 60- and 25W, respectively – albeit without the Qi2 magnets built in as we all hoped for.

Although the cameras are largely unchanged from last year, there is a handy addition in the form of horizon lock – something that’s been a staple of action cameras for years. This bit of software can keep your videos steady at a specific horizon level, even as you rotate the phone itself, which is a big win for mobile content creators who require smooth footage.

The device is also thinner than previously, while still t

Who should buy the Samsung Galaxy S26 Ultra?

Professionals and content creators who need top-shelf specs across the board

Samsung Galaxy S26 Ultra: Further considerations

It’s a lot more expensive than the S25 Ultra, which can now be found for less

Read our full

Samsung Galaxy S26 Ultra review

2. Samsung Galaxy S25 FE – Best Mid-Range

Samsung Galaxy S25 FE - Best Mid-Range

Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

Price When Reviewed:

749 Euro


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Samsung

749,00 €

For the longest time, Samsung’s Fan Edition phones have seemed to occupy a commercial no-man’s land where the value didn’t appear to be quite as good as the company’s A-series mid-range handsets, nor were they as feature-packed as the entry-level model of that year’s flagship Samsung phones.

Well, all of that has gone out of the window with the Galaxy S25 FE.

With this latest phone, Samsung has finally hit the right balance of value and performance. The Exynos 2400 chipset is the same one that was previously reserved for the Samsung Galaxy S24, and it performs well in everyday use. The only area where it struggles is in more demanding 3D games, but otherwise it has just the right amount of grunt for most users.

You’re also getting a larger display than the standard S25 with a sizeable 6.7-inch AMOLED panel, which is great for catching a bit of entertainment on the go, and the stereo speakers boast impressive sound for when you’re watching Netflix at home. On the back, you have no less than three cameras, spearheaded by a 50Mp main sensor which can pump out some great-looking shots with that typical Samsung eye for colour.

The fact that the phone is a whole £150/$150 cheaper than the S25 and comes with the full promise of seven years of software updates just makes it even better. It would be nice if Samsung could do more to beef up the secondary cameras, but that’s a minor blemish on what is overall a great option for anyone interested in buying a mid-range phone.

Who should buy the Samsung Galaxy S25 FE?

Samsung fans who want a flagship-quality phone for less, or anyone looking for the best mid-range phone you can buy.

Samsung Galaxy S25 FE: Further considerations

The standard Galaxy S25 can be found for around the same price when discounted, and is a better choice if you prefer small phones.

Read our full

Samsung Galaxy S25 FE review

3. Samsung Galaxy A17 5G – Best Budget

Samsung Galaxy A17 5G - Best Budget

Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

Price When Reviewed:

229 Euro


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€156

cyberport

€156

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€156.9

JACOB

€169.5

OTTO

€149.99

Samsung

229,00 €

If ever someone wanted to solidify the argument that Samsung currently rests too hard on its laurels, the Galaxy A17 5G makes for the perfect piece of evidence, but it’s far from a bad phone. Even though it’s almost identical to the previous Galaxy A16, it’s still using the solid foundations that Samsung has built in the budget sector to become an easy buy for anyone shopping at this price point.

In terms of upgrades, the only major difference here is the bump from 90Hz to 120Hz, but when you pair that with the eye-catching 6.7-inch AMOLED display, it’s a nice feature to have and one that just makes day-to-day use feel even better. The Exynos 1330 chipset makes a return, but for a phone that’s priced at £199, it easily gets the job done without any complaints.

The key thing that the A17 does so well is convince you that it’s anything but a budget phone, and it does this largely through its design and software. On the former, the phone combines a plastic frame with a glass fibre back to feel almost premium in the hand, and at 7.5mm thin, it’s also wonderfully lightweight.

With regards to software, you’re getting One UI 7 out of the box, which felt like the big shift that Samsung fans had been waiting years for at the time of launch, taking on a far more aesthetically pleasing tone that better mirrors what Apple’s iOS brings to the table. An update to One UI 8 has since become available, making it even more appealing.

Getting six years of updates from the time of launch is the icing on the cake, but it’s still worth considering the A16 as it can now be found for even less.

Who should buy the Samsung Galaxy A17 5G?

Samsung fans who want a budget phone that ticks all the right boxes.

Samsung Galaxy A17 5G: Further considerations

The Galaxy A16 is practically the same and now even cheaper.

Read our full

Samsung Galaxy A17 5G review

4. Samsung Galaxy Z Fold 7 – Best Foldable

Samsung Galaxy Z Fold 7 - Best Foldable

Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

Price When Reviewed:

2099 Euro


Best Prices Today:
Samsung

2.099,00 €

While great in their own right, the most recent Galaxy Fold phones have felt like a lesser experience than what competitors such as OnePlus and Honor have been able to provide, but that feeling of envy is nowhere to be found with the massively upgraded Galaxy Z Fold 7. This is a foldable phone that means business, and it’s a must-have for any Samsung fan with the budget to splash.

The biggest upgrade here is that, compared to the Z Fold 6, the 7 is now just 4.2mm thick when unfolded, making it barely that much larger than the USB-C port at the bottom. With this new lightweight build in tow, it no longer feels as if you’re carrying around two devices in your pocket, and it’s much more comfortable to use the phone unfolded for longer periods of time.

As with any book-style foldable phone, the reason why you would want the Z Fold 7 is for its ability to amp up your productivity on the go. When using the 8-inch inner display, it’s very easy to multitask with several apps at once, making it possible to research a document while typing up your findings at the same time.

You can also use the form factor to prop up half of the interior display, perfect for watching content when you’re on a plane, as you don’t need to hold the phone in your hand. The cameras have also been massively upgraded this iteration, so you’ll be able to capture plenty of colourful shots that won’t leave you pining for the S25 Ultra.

Who should buy the Samsung Galaxy Z Fold 7?

Productivity users who need their phone to operate as a work device with multitasking features.

Samsung Galaxy Z Fold 7: Further considerations

It’s the most expensive Samsung phone by far – even the S25 Ultra seems cheap by comparison.

Read our full

Samsung Galaxy Z Fold 7 review

5. Samsung Galaxy Z Flip 7 – Best Flip Phone

Samsung Galaxy Z Flip 7 - Best Flip Phone

Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

Price When Reviewed:

1.199 Euro


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Computeruniverse

€1019

cyberport

€1019

Samsung

1.199,00 €

Just like the Z Fold 7, the Flip 7 represents a major leap forward for Samsung’s foldable line-up, finally meeting the competition on level ground thanks to a whole host of upgrades that fans have been clamouring for. While there’s a lot to like about this phone, it’s the new cover screen that held our attention more than anything else.

Instead of the cramped and weirdly ratioed outer screen of the Galaxy Z Flip 6, the Flip 7 takes a leaf out of Motorola’s book in offering an external display that’s almost end-to-end, making it much better suited for using full-fat apps at short notice. It’s bright too, with 2600 nits, so unless you’re after a specific use-case, there’s a good chance that you won’t need to use the interior display most of the time.

For the moments when you do want to kick back with a film or dabble in a spot of gaming, the Z Flip 7’s internal 6.9-inch display has you covered. The vibrant AMOLED panel works in tandem with the Samsung Exynos 2500 chipset to deliver an overall experience that’ll leave you wanting for very little.

If there’s one area that could still do with some improvement it’s in the battery life, not just in longevity but also the speed of the charging (25W is simply too slow in 2025). Still, it’s a minor issue, and the fact that you can get seven years of updates from the point of launch just makes the Z Flip 7 one of the better investments right now in the world of flip phones.

Who should buy the Samsung Galaxy Z Flip 7?

Content creators and those who appreciate having a compact phone with high-end specs.

Samsung Galaxy Z Flip 7: Further considerations

While handy for shooting selfies, the cameras don’t quite compete with the standard Galaxy S phones.

Read our full

Samsung Galaxy Z Flip 7 review

6. Samsung Galaxy S26+ – Best Battery Life

Samsung Galaxy S26+ - Best Battery Life

Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

Price When Reviewed:

1.129 Euro


Best Prices Today:
Samsung

1.249,00 €

While the S26 is an ideal entry-point into Samsung’s latest flagship range, and the Galaxy S26 Ultra is arguably too expensive for many users, the Samsung Galaxy S26+ represents the perfect middle ground. You’re getting tons of flagship features here, including an epic battery life that crucially won’t cost you as much as the Ultra.

Just like it’s been with previous generations, the main appeal here over opting for the standard Galaxy S26 is that you’re getting a larger 6.7-inch AMOLED display for your money, alongside a beefier 4900mAh cell. The combination of these two factors is exactly why the S26+ is a great handset for entertainment.

Admittedly, it would have been nice if Samsung had seen fit to upgrade the battery or charging speeds in any way over the S25+, but the core experience is still solid and it’s very unlikely that you’ll ever find yourself dreading a low battery alert towards the end of the day. Plus, the new Exynos 2600 chipset is more efficient than before to help lessen everyday battery even further.

The real allure of the S26+ to non-Samsung users will be in all that you get from the brand’s ecosystem. For starters, seven years of OS updates is brilliant for providing long-term value, and Samsung’s OneUI overlay and Galaxy AI software continue to get better each year, and the S26+ is one of the go-to phones right now to show all of that off in its best light.

Who should buy the Samsung Galaxy S26+?

Gamers and streamers who want a long-lasting, big-screened flagship phone.

Samsung Galaxy S26+: Further considerations

Camera and charging speeds are bested by the competition. Doesn’t have the Ultra’s Privacy Display.

Read our full

Samsung Galaxy S26+ review

7. Samsung Galaxy S26 – Best Compact Flagship

Samsung Galaxy S26 - Best Compact Flagship

Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

Price When Reviewed:

999 Euro


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€676

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€681

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€681

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€829.99

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999,00 €

In a vacuum, the Samsung Galaxy S26 is a great smartphone, but when viewed in the context of what came before, as well as against its closest competitors from Google and Apple, things get a bit trickier. Still, even with these caveats, the headline is that this is a worthy upgrade for anyone who wants a compact phone with flagship performance.

Despite the fact that it retains the same slim profile of its predecessor, the Galaxy S26 actually has a slightly larger 6.3-inch display, so you’re getting a better viewing experience for your money, and one that, as always, is bolstered by Samsung’s colourful AMOLED 2X technology.

The battery is also larger now at 4,300mAh, and Samsung’s optimisations allow that cell to last for more than one day at a time under certain use cases. The addition of the updated Snapdragon 8 Elite Gen 5 chipset is a big win too, with everything from multitasking to Galaxy AI feeling just that little bit faster than before.

As mentioned, however, the S26 isn’t without its faults. A lot has stayed the same, including the camera set-up, but the phone now costs more with a starting tag of £879/$899 (although the storage has also been bumped, with 256GB now being the baseline). With the Galaxy S25 now being cheaper, the S26 is best reserved for those who plan on carrying the phone for the entire seven years or so that Samsung plans to support it.

Who should buy the Samsung Galaxy S26?

Fans of compact phones who want a handset for the long haul.

Samsung Galaxy S26: Further considerations

It’s more expensive than the Galaxy S25, which is now much cheaper than before.

Read our full

Samsung Galaxy S26 review

8. Samsung Galaxy S25 – Best Previous-Gen Flagship

Samsung Galaxy S25 - Best Previous-Gen Flagship

Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

Price When Reviewed:

899 Euro


Best Prices Today:
Samsung

899,00 €

Although the newer Samsung Galaxy S26 is available to buy, the previous-gen Galaxy S25 is still a great phone and, thanks to several price drops since launch, it’s now a bargain for anyone after a flagship phone on the cheap.

Even though it hasn’t made a ton of leaps in hardware, Samsung has slowly been perfecting its software game and now, the Galaxy S25 represents one of the most competent Android phones you can buy today. While it might not be the best at any one particular thing, it is a great jack of all trades, much in the same vein as the iPhone 16 (its closest competitor).

The super fast Snapdragon 8 Elite for Galaxy chipset is what ties the whole thing together. Coupled with the 120Hz LPTO tech, every type of app runs so smoothly that your existing phone will feel positively ancient by comparison, and the added benefit of Galaxy AI just gets you even more bang for your buck.

It’s also worth mentioning that with a 6.2-inch display, the Galaxy S25 is one of those rare phones that can genuinely be used one-handed, so if you’re sick of the trend that implores companies to explore even bigger handsets, then this is the phone for you. There’s even a 512GB model so if you prefer having more onboard storage for apps and photos, you have that option here.

Who should buy the Samsung Galaxy S25?

Android users after an upgrade that offers a great experience across the board.

Samsung Galaxy S25: Further considerations

The Galaxy S26 is now on the scene with a faster processor and a bigger battery.

Read our full

Samsung Galaxy S25 review

9. Samsung Galaxy A36 5G – Best Value

Samsung Galaxy A36 5G - Best Value

Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

Price When Reviewed:

379 Euro


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€252

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379,00 €

From the A56 down to the A16, Samsung has plenty of great budget options available to those who simply cannot afford a handset from the main Galaxy S line-up, but of all the ones you can buy, it’s the Galaxy A36 that hits the sweet spot of being affordable yet feature-packed. 

Admittedly, the Galaxy A36 isn’t going to wow anyone with its looks, but if you’re the type of person who always puts a case on their phone then this isn’t going to matter all too much. What is important is that, unlike most of the phones you can find around the A36’s £399/$399.99 price point, you’re getting a full six years of software and security updates from the time of launch.

Unfortunately, most budget/mid-range phones still tend to cap out at around three-years of support if you’re lucky, so to have double that on an affordable device is a huge win for consumers, especially if you don’t want to go through the upgrading process again in just a few years.

Beyond the software support, you’re also getting a massive 5000mAh battery which, under the right conditions, can actually last for up to two-days at a time. That’s helpful because you’ll want to make use of the excellent 50Mp main camera which can capture some truly great-looking shots.

Who should buy the Samsung Galaxy A36?

Anyone who wants a long cycle of software updates and a reasonable price tag.

Samsung Galaxy A36: Further considerations

Spend a little bit more and you’ll get better durability overall with the Galaxy A56. Our Galaxy A37 review is coming soon.

Read our full

Samsung Galaxy A36 5G review

10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip Phone

Samsung Galaxy Z Flip 7 FE - Best Affordable Flip Phone

Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

Price When Reviewed:

999 Euro


Best Prices Today:
Samsung

999,00 €

It’s taken quite a while for Samsung to finally embrace the idea of a more affordable version of its Galaxy Flip phones, but we’re glad it’s here at all. For the folks who like the idea of all that the flip factor brings to the table, but have been put off by the typically high price tag that goes with it, the Samsung Galaxy 7 Flip FE is the perfect option.

In many ways, the 7 FE is a slightly revamped Galaxy Z Flip 6, but that’s no bad thing. You’re getting a super bright 3.4-inch 60Hz display on the outside of the phone, and an even better 6.7-inch 120Hz screen on the inside. Unless you’re looking to dive into a spot of gaming, streaming or reading, you can get away with using the outer display for most things (which is helpful if you need a barrier to stop you from endlessly doomscrolling).

The main 50Mp camera does a great job of capturing jaw-dropping snaps with that great bit of colour saturation that Samsung is known for. Plus, thanks to the outer display, you can use that same camera to take all of your selfies, which will have your friends and Instagram followers wondering why your self-portraits look a lot better than theirs.

There are a few issues with the Flip FE, including a somewhat lacklustre battery life and slow charging to go with it, but the main thing working against the phone is the existence of the Z Flip 7. Samsung’s latest mainline flip phone is such a massive upgrade over what came before that it’s just too easy to recommend to anyone who can afford it, but if your budget can’t be budged, then the Z Flip 7 FE still represents a solid alternative.

Who should buy the Samsung Galaxy Z Flip 7 FE?

Fans of the flip phone concept who can’t splurge on the Z Flip 7.

Samsung Galaxy Z Flip 7 FE: Further considerations

If you shop around, previous-gen flagships like the Razr 50 Ultra and the Z Flip 6 are now cheaper than ever.

Read our full

Samsung Galaxy Z Flip 7 FE review

Other Samsung phones tested

Even though the phones featured above are the best of what Samsung currently has to offer, because the company puts out so many handsets each year, there are others are worth mentioning that either didn’t make the cut, or have been dropped due to newer models hitting the scene:

  • Samsung Galaxy S25 Ultra – Last year’s Samsung flagship is, by all accounts, still good enough to topple a good chunk of Android phones being released in 2026. Everything is just so well optimised that the user experience, powered by the Snapdragon 8 Elite chipset, feels incredibly smooth. Plus, given that the S26 Ultra sells at a higher price, the S25 Ultra provides a way of avoiding those inflated costs.
  • Samsung Galaxy S25 Edge – Although it doesn’t have the same head-turning quality of the iPhone Air, the S25 Edge is still a marvel of engineering at just 5.8mm thin. If you’ve ever felt that flagship phones are just too cumbersome in the hand, then this is the phone you’ve been waiting for. It also packs the same 200Mp main camera of the S25 Ultra, so you can take detailed shots in a pinch. Just make sure to shop around, as the phone has plummeted in price a fair bit since launch.
  • Samsung Galaxy S25+ – Always find yourself draining the battery of your current phone a bit too quickly? Well, the Galaxy S25+ is a longevity beast and well worth picking up in 2026. Again, thanks to Samsung’s optimisations, the 4900mAh cell lasts a lot longer here than it would with other brands, so you won’t ever have to worry about battery anxiety towards the end of the day.

Eager for more Samsung? Give these phones a gander:

samsung galaxy s25 edge 4

Anyron Copeman / Foundry

Samsung phone news that could affect your buying decision

There’s quite a lot to look forward to in the world of Samsung right now, so depending on the type of phone you want as your next upgrade, you may want to wait just a little bit longer to give yourself more choice.

The big talk of the town right now concerns Samsung’s next line-up of foldables, which might just be the worst-kept secret in tech given how much information has leaked about them. Things are fairly straightforward with the Galaxy Z Flip 8, which, from what we’ve seen so far, appears to be a modest upgrade at best and is arguably worth waiting for just to see what it does for the price of the existing Flip 7.

Samsung Galaxy Z Fold 8 Wide Version Render 2

Credit: Onleaks, Android Headlines

Where things get interesting are with the Galaxy Z Fold 8 and the squatter, more tablet-like Galaxy Z Fold Wide that’s set to release alongside it. From what we understand, this branching form factor is designed to better compete with the upcoming iPhone Ultra, which is said to employ a similar design and is set to appear later this year.

All these new foldables should be announced on 22 July, though Samsung hasn’t confirmed this as the date for the next Galaxy Unpacked event yet. There are multiple rumours for this date, though, and it could be when we hear about the Galaxy Watch 9 series and Galaxy Watch Ultra 2, as well.

Given that we’ve seen existing price rises for the current Z Fold and Z Flip line-up, however, there’s a good chance that all of these phones may carry an even heftier price tag than we’re used to.

For the folks who are more interested in a budget Samsung phone, we’re also anticipating a reveal of the Samsung Galaxy A27 at any moment now, after the phone was seemingly delayed. From what we can tell, the delay might have been caused by Samsung deciding to opt for having a Snapdragon chipset in the phone as opposed to one of its in-house Exynos CPUs, but either way, it’s the next phone to look out for if you’re planning to spend around £300/$300 – though it too could be more expensive.

Can I get a better Samsung phone deal?

All of the Samsung phones on this list are paired with the absolute best deals currently available for them across the web. Our automatic deals widget surfs through the results of the major retailers instantaneously, so you’ll always know at any given time which shop has the best price going.

Samsung is also known for offering substantial pre-order bonuses with its mainline Galaxy phones. For instance, both the S25 and S26 line-up provided extra storage at no additional cost, and there was a hefty trade-in bonus to go along with it, making for one of those rare opportunities where buying a phone at launch can actually save you a decent amount of money.

If you don’t fancy holding off until the next launch, you can always peruse our collection of the best refurbished phone deals, and then pair one of those handsets with our best SIM-only deals. It’s also worth remembering the big sales events of the year, including Black Friday and Amazon Prime Day, where it’s possible to see massive reductions on SIM-free Samsung handsets.

You might also want to consider leasing your phone from a company like Raylo. It means you can effectively rent the device for a low monthly fee, while giving you the flexibility to choose a separate SIM-only deal and easily upgrade to the next model or change phones.

How we test Samsung phones

Just like with any handset that reaches Tech Advisor towers, every Samsung phone we review is used as the main communications device by one of our tech experts for at least a week, often much longer. This involves using a personal SIM-card, taking notes on real-life battery and charging results, as well as putting the phone through our series of standardised tests, involving apps such as PCMark and Geekbench.

Read more about how we test smartphones.

Why you should trust Tech Advisor for phone reviews and buying advice

As one of the longest-running consumer tech sites based the UK, Tech Advisor has reviewed every mainline Samsung phone ever since the original Samsung Galaxy handset first hit the scene back in 2009. Our core philosophy of offering objective, well-researched buying advice was just as much at the heart of our work then, as it is now.

Who curated this article? 

Anyron Copeman is Tech Advisor’s Mobile Editor and exactly the person to get in touch with whenever you’re unsure over which phone to upgrade to. He has more phones than you’ve had hot dinners and he knows exactly how all of the latest Samsung phones compare to their predecessors, so the addition of each phone on this list has been vetted by him. He’s supported by Chris, our Managing Editor, who has been reviewing phones for 15 years.

How to choose the best Samsung phone

Given that there’s an absurd amount of choice when it comes to buying a Samsung phone, the best thing to do is to consider how you intend to use your handset on a regular basis.

For instance, if you just want to have a sturdy phone for social media, entertainment and taking pictures, then you’ll get on just fine with the Galaxy S25, the Galaxy A56 or even the Galaxy A36. All you have to do there is decide on how much you want to spend and choose the phone that best suits your budget.

Samsung Galaxy A36 4

Jon Mundy / Foundry

If you’re someone who’s constantly responding to emails and going through spreadsheets whilst on the move then you’ll want a phone that gives you more productivity tools. To that end, the Galaxy S26 Ultra and the Galaxy Z Fold 7 are your best options.

The S Pen on the Ultra is perfect for taking notes during meetings, while the larger internal display of the Fold 7 is well-suited for multitasking in a pinch.

For content creators who need a phone that can help them record stable footage and give their selfies a notable boost in quality, the Galaxy Z Flip 7 and the Z Flip 7 FE are the go-to picks. With these phones, you can open them up halfway and have their design work as a makeshift tripod, so you’ve always got an easy means of recording to-camera content.

Samsung Galaxy Phone FAQ


1.

Is every Samsung phone a ‘Galaxy’ phone?

Yes. The ‘Galaxy’ brand is now found across every single Samsung smartphone, so don’t worry too much about it. The company also uses the brand for its headphones, tablets, smartwatches, and laptops – pretty much all of its tech outside of its appliances and TVs.

There were rumours of Samsung moving to a new branding, but it hasn’t happened yet.

2.

What do the S, Z, A, and M letters mean?

Samsung uses letters to distinguish its various product lines.

‘S’ is used to mark its flagship phones – the S26 line is the latest, having launched in March 2026. These are among Samsung’s most expensive and powerful smartphones, marked by powerful specs and capable cameras.

The ‘Z’ branding is reserved for the company’s foldables, which are further split into the ‘Fold’ (larger book-style foldables) and ‘Flip’ (smaller ‘clamshell’ foldables).

Then the ‘A’ and ‘M’ lines are Samsung’s cheaper phones. The A-series sprawls from mid-range phones right down to budget handsets that cost as little as £100/$100, while the M-series overlaps with the lower end of the A-range and goes even cheaper – though Galaxy M phones often don’t launch in the US and Europe.

3.

Why should I buy a Samsung phone?

There are a few reasons to opt for Samsung over other Android brands. The main one right now is the company’s commitment to software support – you’ll get six years of updates with most, while the flagships get seven years of both. Only Google, the makers of Android, can match that with Pixel phones.

Beyond that, Samsung phones are known for slick designs and impressive cameras. They also all run One UI, the company’s customised Android skin, which is among our favourites – making Samsung phones easier to use than a lot of Android alternatives.

4.

What are the best Samsung phone alternatives?

Obviously, Samsung’s biggest rival worldwide is Apple, but you probably already know if you want an iPhone or not.

Within the Android space, the other options depend on where you live. If you’re in the US or Canada then the main alternatives are Google Pixel, OnePlus and Motorola. Google and OnePlus offer strong competition at the flagship end, but Motorola has a range of handsets to match Samsung’s at every price point.

Outside of the US you may have more options. Xiaomi, Oppo and Vivo are just a few of the Chinese phone companies that ship handsets across Europe and Asia, though not in the US.

5.

Why aren’t there more cheap Samsung phones in this list?

While Samsung’s phone range covers every price, from the cheapest phones to premium folding flagships, our ranking is dominated by more expensive options.

There are two reasons for this. One is that we can only review the phones we have to test, and it’s typically more difficult to get our hands on those cheaper models.

Also, Samsung’s cheaper phones can be a bit hit-and-miss. Galaxy A handsets are often worth buying, but Galaxy M devices tend to be underpowered and not worth recommending for most people.

Like all cheap smartphones, budget Samsung offerings come with significant compromises. We always explain clearly what these are in our full reviews, so you can decide if they’re worth putting up with in exchange for a significant saving compared to flagships.

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– Do not add, infer, update, correct, or supplement anything from memory or outside knowledge.
– Do not add new facts, dates, numbers, quotations, positions, statuses, titles, biographical details, organization names, or legal assessments if they are not present in

Samsung makes some of the most popular smartphones on the market, and it’s easy to see why. The best Galaxy phones combine premium hardware with slick software and distinctive design.

The long-standing battle with Apple iPhones, and more recently the likes of Google Pixel, Oppo and others, has helped Samsung keep innovating and it offers myriad phone models for all budgets, needs and tastes – from budget Galaxy A to folding Galaxy Z.

Samsung Galaxy S26 Ultra

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Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

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Samsung Galaxy S25 FE

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749,00 €

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Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

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Samsung Galaxy A17 5G

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Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

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Samsung Galaxy Z Fold 7

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2.099,00 €

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Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

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Samsung Galaxy Z Flip 7

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€1019

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Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

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Samsung Galaxy S26+

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Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

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Samsung Galaxy S26

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Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

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Samsung Galaxy S25

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899,00 €

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Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

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Samsung Galaxy A36 5G

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Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

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Samsung Galaxy Z Flip 7 FE

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999,00 €

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Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

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Not everyone is a winner, though, and that’s why we rigorously test and review almost every Galaxy phone to let you know which ones to buy or avoid. As much as Samsung hits it out the park, there are also some stinkers.

Although the Galaxy S26 launch is now firmly in the rearview mirror, we are anticipating the next generation of foldables to appear soon. While Samsung has yet to confirm as much, all signs point towards there being an Unpacked event on 22 July, which would tie in with all of the rumours surrounding the Z Fold 8, the Z Fold Wide and the Z Flip 8 that have been flooding the internet.

If any of those phones strike your interest then it’s probably worth waiting until we know more, but for all other Samsung phones, keep on reading.

Best Samsung phone reviews

1. Samsung Galaxy S26 Ultra – Best Overall

Samsung Galaxy S26 Ultra - Best Overall

Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

Price When Reviewed:

1449 Euro


Best Prices Today:
Samsung

1.449,00 €

Ever since Samsung first unveiled its ‘Ultra’ phone several years back, the company has consistently offered one of the most feature-packed Android flagships on the market, and that remains the case with the new Galaxy S26 Ultra. It might not be a complete reinvention of its predecessor, but it’s a top-tier phone nonetheless.

It’s the combination of an epic 6.9-inch display, rich stereo speakers, epic battery life and versatile cameras that make the S26 Ultra the one Samsung phone to buy to avoid any mobile-related FOMO. The whole thing is made even better this year with the addition of Privacy Display, which blocks out areas of the screen or the entire screen.

It’s such an ingenious feature that we reckon all manufacturers will have their own version of the tech within a few years, and it means that everyday actions such as sending information to loved ones or opening up your banking apps cannot be spied on by those around you. While the battery size has stayed the same at 5000mAh, there has at least been a big uptick in charging with both wired and wireless speeds bumped to 60- and 25W, respectively – albeit without the Qi2 magnets built in as we all hoped for.

Although the cameras are largely unchanged from last year, there is a handy addition in the form of horizon lock – something that’s been a staple of action cameras for years. This bit of software can keep your videos steady at a specific horizon level, even as you rotate the phone itself, which is a big win for mobile content creators who require smooth footage.

The device is also thinner than previously, while still t

Who should buy the Samsung Galaxy S26 Ultra?

Professionals and content creators who need top-shelf specs across the board

Samsung Galaxy S26 Ultra: Further considerations

It’s a lot more expensive than the S25 Ultra, which can now be found for less

Read our full

Samsung Galaxy S26 Ultra review

2. Samsung Galaxy S25 FE – Best Mid-Range

Samsung Galaxy S25 FE - Best Mid-Range

Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

Price When Reviewed:

749 Euro


Best Prices Today:
Samsung

749,00 €

For the longest time, Samsung’s Fan Edition phones have seemed to occupy a commercial no-man’s land where the value didn’t appear to be quite as good as the company’s A-series mid-range handsets, nor were they as feature-packed as the entry-level model of that year’s flagship Samsung phones.

Well, all of that has gone out of the window with the Galaxy S25 FE.

With this latest phone, Samsung has finally hit the right balance of value and performance. The Exynos 2400 chipset is the same one that was previously reserved for the Samsung Galaxy S24, and it performs well in everyday use. The only area where it struggles is in more demanding 3D games, but otherwise it has just the right amount of grunt for most users.

You’re also getting a larger display than the standard S25 with a sizeable 6.7-inch AMOLED panel, which is great for catching a bit of entertainment on the go, and the stereo speakers boast impressive sound for when you’re watching Netflix at home. On the back, you have no less than three cameras, spearheaded by a 50Mp main sensor which can pump out some great-looking shots with that typical Samsung eye for colour.

The fact that the phone is a whole £150/$150 cheaper than the S25 and comes with the full promise of seven years of software updates just makes it even better. It would be nice if Samsung could do more to beef up the secondary cameras, but that’s a minor blemish on what is overall a great option for anyone interested in buying a mid-range phone.

Who should buy the Samsung Galaxy S25 FE?

Samsung fans who want a flagship-quality phone for less, or anyone looking for the best mid-range phone you can buy.

Samsung Galaxy S25 FE: Further considerations

The standard Galaxy S25 can be found for around the same price when discounted, and is a better choice if you prefer small phones.

Read our full

Samsung Galaxy S25 FE review

3. Samsung Galaxy A17 5G – Best Budget

Samsung Galaxy A17 5G - Best Budget

Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

Price When Reviewed:

229 Euro


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€156

cyberport

€156

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€156.9

JACOB

€169.5

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€149.99

Samsung

229,00 €

If ever someone wanted to solidify the argument that Samsung currently rests too hard on its laurels, the Galaxy A17 5G makes for the perfect piece of evidence, but it’s far from a bad phone. Even though it’s almost identical to the previous Galaxy A16, it’s still using the solid foundations that Samsung has built in the budget sector to become an easy buy for anyone shopping at this price point.

In terms of upgrades, the only major difference here is the bump from 90Hz to 120Hz, but when you pair that with the eye-catching 6.7-inch AMOLED display, it’s a nice feature to have and one that just makes day-to-day use feel even better. The Exynos 1330 chipset makes a return, but for a phone that’s priced at £199, it easily gets the job done without any complaints.

The key thing that the A17 does so well is convince you that it’s anything but a budget phone, and it does this largely through its design and software. On the former, the phone combines a plastic frame with a glass fibre back to feel almost premium in the hand, and at 7.5mm thin, it’s also wonderfully lightweight.

With regards to software, you’re getting One UI 7 out of the box, which felt like the big shift that Samsung fans had been waiting years for at the time of launch, taking on a far more aesthetically pleasing tone that better mirrors what Apple’s iOS brings to the table. An update to One UI 8 has since become available, making it even more appealing.

Getting six years of updates from the time of launch is the icing on the cake, but it’s still worth considering the A16 as it can now be found for even less.

Who should buy the Samsung Galaxy A17 5G?

Samsung fans who want a budget phone that ticks all the right boxes.

Samsung Galaxy A17 5G: Further considerations

The Galaxy A16 is practically the same and now even cheaper.

Read our full

Samsung Galaxy A17 5G review

4. Samsung Galaxy Z Fold 7 – Best Foldable

Samsung Galaxy Z Fold 7 - Best Foldable

Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

Price When Reviewed:

2099 Euro


Best Prices Today:
Samsung

2.099,00 €

While great in their own right, the most recent Galaxy Fold phones have felt like a lesser experience than what competitors such as OnePlus and Honor have been able to provide, but that feeling of envy is nowhere to be found with the massively upgraded Galaxy Z Fold 7. This is a foldable phone that means business, and it’s a must-have for any Samsung fan with the budget to splash.

The biggest upgrade here is that, compared to the Z Fold 6, the 7 is now just 4.2mm thick when unfolded, making it barely that much larger than the USB-C port at the bottom. With this new lightweight build in tow, it no longer feels as if you’re carrying around two devices in your pocket, and it’s much more comfortable to use the phone unfolded for longer periods of time.

As with any book-style foldable phone, the reason why you would want the Z Fold 7 is for its ability to amp up your productivity on the go. When using the 8-inch inner display, it’s very easy to multitask with several apps at once, making it possible to research a document while typing up your findings at the same time.

You can also use the form factor to prop up half of the interior display, perfect for watching content when you’re on a plane, as you don’t need to hold the phone in your hand. The cameras have also been massively upgraded this iteration, so you’ll be able to capture plenty of colourful shots that won’t leave you pining for the S25 Ultra.

See also  Top Black Celeb Style We Absolutely Loved Last Week

Who should buy the Samsung Galaxy Z Fold 7?

Productivity users who need their phone to operate as a work device with multitasking features.

Samsung Galaxy Z Fold 7: Further considerations

It’s the most expensive Samsung phone by far – even the S25 Ultra seems cheap by comparison.

Read our full

Samsung Galaxy Z Fold 7 review

5. Samsung Galaxy Z Flip 7 – Best Flip Phone

Samsung Galaxy Z Flip 7 - Best Flip Phone

Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

Price When Reviewed:

1.199 Euro


Best Prices Today:
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€1019

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€1019

Samsung

1.199,00 €

Just like the Z Fold 7, the Flip 7 represents a major leap forward for Samsung’s foldable line-up, finally meeting the competition on level ground thanks to a whole host of upgrades that fans have been clamouring for. While there’s a lot to like about this phone, it’s the new cover screen that held our attention more than anything else.

Instead of the cramped and weirdly ratioed outer screen of the Galaxy Z Flip 6, the Flip 7 takes a leaf out of Motorola’s book in offering an external display that’s almost end-to-end, making it much better suited for using full-fat apps at short notice. It’s bright too, with 2600 nits, so unless you’re after a specific use-case, there’s a good chance that you won’t need to use the interior display most of the time.

For the moments when you do want to kick back with a film or dabble in a spot of gaming, the Z Flip 7’s internal 6.9-inch display has you covered. The vibrant AMOLED panel works in tandem with the Samsung Exynos 2500 chipset to deliver an overall experience that’ll leave you wanting for very little.

If there’s one area that could still do with some improvement it’s in the battery life, not just in longevity but also the speed of the charging (25W is simply too slow in 2025). Still, it’s a minor issue, and the fact that you can get seven years of updates from the point of launch just makes the Z Flip 7 one of the better investments right now in the world of flip phones.

Who should buy the Samsung Galaxy Z Flip 7?

Content creators and those who appreciate having a compact phone with high-end specs.

Samsung Galaxy Z Flip 7: Further considerations

While handy for shooting selfies, the cameras don’t quite compete with the standard Galaxy S phones.

Read our full

Samsung Galaxy Z Flip 7 review

6. Samsung Galaxy S26+ – Best Battery Life

Samsung Galaxy S26+ - Best Battery Life

Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

Price When Reviewed:

1.129 Euro


Best Prices Today:
Samsung

1.249,00 €

While the S26 is an ideal entry-point into Samsung’s latest flagship range, and the Galaxy S26 Ultra is arguably too expensive for many users, the Samsung Galaxy S26+ represents the perfect middle ground. You’re getting tons of flagship features here, including an epic battery life that crucially won’t cost you as much as the Ultra.

Just like it’s been with previous generations, the main appeal here over opting for the standard Galaxy S26 is that you’re getting a larger 6.7-inch AMOLED display for your money, alongside a beefier 4900mAh cell. The combination of these two factors is exactly why the S26+ is a great handset for entertainment.

Admittedly, it would have been nice if Samsung had seen fit to upgrade the battery or charging speeds in any way over the S25+, but the core experience is still solid and it’s very unlikely that you’ll ever find yourself dreading a low battery alert towards the end of the day. Plus, the new Exynos 2600 chipset is more efficient than before to help lessen everyday battery even further.

The real allure of the S26+ to non-Samsung users will be in all that you get from the brand’s ecosystem. For starters, seven years of OS updates is brilliant for providing long-term value, and Samsung’s OneUI overlay and Galaxy AI software continue to get better each year, and the S26+ is one of the go-to phones right now to show all of that off in its best light.

Who should buy the Samsung Galaxy S26+?

Gamers and streamers who want a long-lasting, big-screened flagship phone.

Samsung Galaxy S26+: Further considerations

Camera and charging speeds are bested by the competition. Doesn’t have the Ultra’s Privacy Display.

Read our full

Samsung Galaxy S26+ review

7. Samsung Galaxy S26 – Best Compact Flagship

Samsung Galaxy S26 - Best Compact Flagship

Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

Price When Reviewed:

999 Euro


Best Prices Today:
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€676

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€681

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€681

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€829.99

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999,00 €

In a vacuum, the Samsung Galaxy S26 is a great smartphone, but when viewed in the context of what came before, as well as against its closest competitors from Google and Apple, things get a bit trickier. Still, even with these caveats, the headline is that this is a worthy upgrade for anyone who wants a compact phone with flagship performance.

Despite the fact that it retains the same slim profile of its predecessor, the Galaxy S26 actually has a slightly larger 6.3-inch display, so you’re getting a better viewing experience for your money, and one that, as always, is bolstered by Samsung’s colourful AMOLED 2X technology.

The battery is also larger now at 4,300mAh, and Samsung’s optimisations allow that cell to last for more than one day at a time under certain use cases. The addition of the updated Snapdragon 8 Elite Gen 5 chipset is a big win too, with everything from multitasking to Galaxy AI feeling just that little bit faster than before.

As mentioned, however, the S26 isn’t without its faults. A lot has stayed the same, including the camera set-up, but the phone now costs more with a starting tag of £879/$899 (although the storage has also been bumped, with 256GB now being the baseline). With the Galaxy S25 now being cheaper, the S26 is best reserved for those who plan on carrying the phone for the entire seven years or so that Samsung plans to support it.

Who should buy the Samsung Galaxy S26?

Fans of compact phones who want a handset for the long haul.

Samsung Galaxy S26: Further considerations

It’s more expensive than the Galaxy S25, which is now much cheaper than before.

Read our full

Samsung Galaxy S26 review

8. Samsung Galaxy S25 – Best Previous-Gen Flagship

Samsung Galaxy S25 - Best Previous-Gen Flagship

Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

Price When Reviewed:

899 Euro


Best Prices Today:
Samsung

899,00 €

Although the newer Samsung Galaxy S26 is available to buy, the previous-gen Galaxy S25 is still a great phone and, thanks to several price drops since launch, it’s now a bargain for anyone after a flagship phone on the cheap.

Even though it hasn’t made a ton of leaps in hardware, Samsung has slowly been perfecting its software game and now, the Galaxy S25 represents one of the most competent Android phones you can buy today. While it might not be the best at any one particular thing, it is a great jack of all trades, much in the same vein as the iPhone 16 (its closest competitor).

The super fast Snapdragon 8 Elite for Galaxy chipset is what ties the whole thing together. Coupled with the 120Hz LPTO tech, every type of app runs so smoothly that your existing phone will feel positively ancient by comparison, and the added benefit of Galaxy AI just gets you even more bang for your buck.

It’s also worth mentioning that with a 6.2-inch display, the Galaxy S25 is one of those rare phones that can genuinely be used one-handed, so if you’re sick of the trend that implores companies to explore even bigger handsets, then this is the phone for you. There’s even a 512GB model so if you prefer having more onboard storage for apps and photos, you have that option here.

Who should buy the Samsung Galaxy S25?

Android users after an upgrade that offers a great experience across the board.

Samsung Galaxy S25: Further considerations

The Galaxy S26 is now on the scene with a faster processor and a bigger battery.

Read our full

Samsung Galaxy S25 review

9. Samsung Galaxy A36 5G – Best Value

Samsung Galaxy A36 5G - Best Value

Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

Price When Reviewed:

379 Euro


Best Prices Today:
Alternate

€252

Samsung

379,00 €

From the A56 down to the A16, Samsung has plenty of great budget options available to those who simply cannot afford a handset from the main Galaxy S line-up, but of all the ones you can buy, it’s the Galaxy A36 that hits the sweet spot of being affordable yet feature-packed. 

Admittedly, the Galaxy A36 isn’t going to wow anyone with its looks, but if you’re the type of person who always puts a case on their phone then this isn’t going to matter all too much. What is important is that, unlike most of the phones you can find around the A36’s £399/$399.99 price point, you’re getting a full six years of software and security updates from the time of launch.

Unfortunately, most budget/mid-range phones still tend to cap out at around three-years of support if you’re lucky, so to have double that on an affordable device is a huge win for consumers, especially if you don’t want to go through the upgrading process again in just a few years.

Beyond the software support, you’re also getting a massive 5000mAh battery which, under the right conditions, can actually last for up to two-days at a time. That’s helpful because you’ll want to make use of the excellent 50Mp main camera which can capture some truly great-looking shots.

Who should buy the Samsung Galaxy A36?

Anyone who wants a long cycle of software updates and a reasonable price tag.

Samsung Galaxy A36: Further considerations

Spend a little bit more and you’ll get better durability overall with the Galaxy A56. Our Galaxy A37 review is coming soon.

Read our full

Samsung Galaxy A36 5G review

10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip Phone

Samsung Galaxy Z Flip 7 FE - Best Affordable Flip Phone

Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

Price When Reviewed:

999 Euro


Best Prices Today:
Samsung

999,00 €

It’s taken quite a while for Samsung to finally embrace the idea of a more affordable version of its Galaxy Flip phones, but we’re glad it’s here at all. For the folks who like the idea of all that the flip factor brings to the table, but have been put off by the typically high price tag that goes with it, the Samsung Galaxy 7 Flip FE is the perfect option.

In many ways, the 7 FE is a slightly revamped Galaxy Z Flip 6, but that’s no bad thing. You’re getting a super bright 3.4-inch 60Hz display on the outside of the phone, and an even better 6.7-inch 120Hz screen on the inside. Unless you’re looking to dive into a spot of gaming, streaming or reading, you can get away with using the outer display for most things (which is helpful if you need a barrier to stop you from endlessly doomscrolling).

The main 50Mp camera does a great job of capturing jaw-dropping snaps with that great bit of colour saturation that Samsung is known for. Plus, thanks to the outer display, you can use that same camera to take all of your selfies, which will have your friends and Instagram followers wondering why your self-portraits look a lot better than theirs.

There are a few issues with the Flip FE, including a somewhat lacklustre battery life and slow charging to go with it, but the main thing working against the phone is the existence of the Z Flip 7. Samsung’s latest mainline flip phone is such a massive upgrade over what came before that it’s just too easy to recommend to anyone who can afford it, but if your budget can’t be budged, then the Z Flip 7 FE still represents a solid alternative.

Who should buy the Samsung Galaxy Z Flip 7 FE?

Fans of the flip phone concept who can’t splurge on the Z Flip 7.

Samsung Galaxy Z Flip 7 FE: Further considerations

If you shop around, previous-gen flagships like the Razr 50 Ultra and the Z Flip 6 are now cheaper than ever.

Read our full

Samsung Galaxy Z Flip 7 FE review

Other Samsung phones tested

Even though the phones featured above are the best of what Samsung currently has to offer, because the company puts out so many handsets each year, there are others are worth mentioning that either didn’t make the cut, or have been dropped due to newer models hitting the scene:

  • Samsung Galaxy S25 Ultra – Last year’s Samsung flagship is, by all accounts, still good enough to topple a good chunk of Android phones being released in 2026. Everything is just so well optimised that the user experience, powered by the Snapdragon 8 Elite chipset, feels incredibly smooth. Plus, given that the S26 Ultra sells at a higher price, the S25 Ultra provides a way of avoiding those inflated costs.
  • Samsung Galaxy S25 Edge – Although it doesn’t have the same head-turning quality of the iPhone Air, the S25 Edge is still a marvel of engineering at just 5.8mm thin. If you’ve ever felt that flagship phones are just too cumbersome in the hand, then this is the phone you’ve been waiting for. It also packs the same 200Mp main camera of the S25 Ultra, so you can take detailed shots in a pinch. Just make sure to shop around, as the phone has plummeted in price a fair bit since launch.
  • Samsung Galaxy S25+ – Always find yourself draining the battery of your current phone a bit too quickly? Well, the Galaxy S25+ is a longevity beast and well worth picking up in 2026. Again, thanks to Samsung’s optimisations, the 4900mAh cell lasts a lot longer here than it would with other brands, so you won’t ever have to worry about battery anxiety towards the end of the day.

Eager for more Samsung? Give these phones a gander:

samsung galaxy s25 edge 4

Anyron Copeman / Foundry

Samsung phone news that could affect your buying decision

There’s quite a lot to look forward to in the world of Samsung right now, so depending on the type of phone you want as your next upgrade, you may want to wait just a little bit longer to give yourself more choice.

The big talk of the town right now concerns Samsung’s next line-up of foldables, which might just be the worst-kept secret in tech given how much information has leaked about them. Things are fairly straightforward with the Galaxy Z Flip 8, which, from what we’ve seen so far, appears to be a modest upgrade at best and is arguably worth waiting for just to see what it does for the price of the existing Flip 7.

Samsung Galaxy Z Fold 8 Wide Version Render 2

Credit: Onleaks, Android Headlines

Where things get interesting are with the Galaxy Z Fold 8 and the squatter, more tablet-like Galaxy Z Fold Wide that’s set to release alongside it. From what we understand, this branching form factor is designed to better compete with the upcoming iPhone Ultra, which is said to employ a similar design and is set to appear later this year.

All these new foldables should be announced on 22 July, though Samsung hasn’t confirmed this as the date for the next Galaxy Unpacked event yet. There are multiple rumours for this date, though, and it could be when we hear about the Galaxy Watch 9 series and Galaxy Watch Ultra 2, as well.

Given that we’ve seen existing price rises for the current Z Fold and Z Flip line-up, however, there’s a good chance that all of these phones may carry an even heftier price tag than we’re used to.

For the folks who are more interested in a budget Samsung phone, we’re also anticipating a reveal of the Samsung Galaxy A27 at any moment now, after the phone was seemingly delayed. From what we can tell, the delay might have been caused by Samsung deciding to opt for having a Snapdragon chipset in the phone as opposed to one of its in-house Exynos CPUs, but either way, it’s the next phone to look out for if you’re planning to spend around £300/$300 – though it too could be more expensive.

Can I get a better Samsung phone deal?

All of the Samsung phones on this list are paired with the absolute best deals currently available for them across the web. Our automatic deals widget surfs through the results of the major retailers instantaneously, so you’ll always know at any given time which shop has the best price going.

Samsung is also known for offering substantial pre-order bonuses with its mainline Galaxy phones. For instance, both the S25 and S26 line-up provided extra storage at no additional cost, and there was a hefty trade-in bonus to go along with it, making for one of those rare opportunities where buying a phone at launch can actually save you a decent amount of money.

If you don’t fancy holding off until the next launch, you can always peruse our collection of the best refurbished phone deals, and then pair one of those handsets with our best SIM-only deals. It’s also worth remembering the big sales events of the year, including Black Friday and Amazon Prime Day, where it’s possible to see massive reductions on SIM-free Samsung handsets.

You might also want to consider leasing your phone from a company like Raylo. It means you can effectively rent the device for a low monthly fee, while giving you the flexibility to choose a separate SIM-only deal and easily upgrade to the next model or change phones.

How we test Samsung phones

Just like with any handset that reaches Tech Advisor towers, every Samsung phone we review is used as the main communications device by one of our tech experts for at least a week, often much longer. This involves using a personal SIM-card, taking notes on real-life battery and charging results, as well as putting the phone through our series of standardised tests, involving apps such as PCMark and Geekbench.

Read more about how we test smartphones.

Why you should trust Tech Advisor for phone reviews and buying advice

As one of the longest-running consumer tech sites based the UK, Tech Advisor has reviewed every mainline Samsung phone ever since the original Samsung Galaxy handset first hit the scene back in 2009. Our core philosophy of offering objective, well-researched buying advice was just as much at the heart of our work then, as it is now.

Who curated this article? 

Anyron Copeman is Tech Advisor’s Mobile Editor and exactly the person to get in touch with whenever you’re unsure over which phone to upgrade to. He has more phones than you’ve had hot dinners and he knows exactly how all of the latest Samsung phones compare to their predecessors, so the addition of each phone on this list has been vetted by him. He’s supported by Chris, our Managing Editor, who has been reviewing phones for 15 years.

How to choose the best Samsung phone

Given that there’s an absurd amount of choice when it comes to buying a Samsung phone, the best thing to do is to consider how you intend to use your handset on a regular basis.

For instance, if you just want to have a sturdy phone for social media, entertainment and taking pictures, then you’ll get on just fine with the Galaxy S25, the Galaxy A56 or even the Galaxy A36. All you have to do there is decide on how much you want to spend and choose the phone that best suits your budget.

Samsung Galaxy A36 4

Jon Mundy / Foundry

If you’re someone who’s constantly responding to emails and going through spreadsheets whilst on the move then you’ll want a phone that gives you more productivity tools. To that end, the Galaxy S26 Ultra and the Galaxy Z Fold 7 are your best options.

The S Pen on the Ultra is perfect for taking notes during meetings, while the larger internal display of the Fold 7 is well-suited for multitasking in a pinch.

For content creators who need a phone that can help them record stable footage and give their selfies a notable boost in quality, the Galaxy Z Flip 7 and the Z Flip 7 FE are the go-to picks. With these phones, you can open them up halfway and have their design work as a makeshift tripod, so you’ve always got an easy means of recording to-camera content.

Samsung Galaxy Phone FAQ


1.

Is every Samsung phone a ‘Galaxy’ phone?

Yes. The ‘Galaxy’ brand is now found across every single Samsung smartphone, so don’t worry too much about it. The company also uses the brand for its headphones, tablets, smartwatches, and laptops – pretty much all of its tech outside of its appliances and TVs.

There were rumours of Samsung moving to a new branding, but it hasn’t happened yet.

2.

What do the S, Z, A, and M letters mean?

Samsung uses letters to distinguish its various product lines.

‘S’ is used to mark its flagship phones – the S26 line is the latest, having launched in March 2026. These are among Samsung’s most expensive and powerful smartphones, marked by powerful specs and capable cameras.

The ‘Z’ branding is reserved for the company’s foldables, which are further split into the ‘Fold’ (larger book-style foldables) and ‘Flip’ (smaller ‘clamshell’ foldables).

Then the ‘A’ and ‘M’ lines are Samsung’s cheaper phones. The A-series sprawls from mid-range phones right down to budget handsets that cost as little as £100/$100, while the M-series overlaps with the lower end of the A-range and goes even cheaper – though Galaxy M phones often don’t launch in the US and Europe.

3.

Why should I buy a Samsung phone?

There are a few reasons to opt for Samsung over other Android brands. The main one right now is the company’s commitment to software support – you’ll get six years of updates with most, while the flagships get seven years of both. Only Google, the makers of Android, can match that with Pixel phones.

Beyond that, Samsung phones are known for slick designs and impressive cameras. They also all run One UI, the company’s customised Android skin, which is among our favourites – making Samsung phones easier to use than a lot of Android alternatives.

4.

What are the best Samsung phone alternatives?

Obviously, Samsung’s biggest rival worldwide is Apple, but you probably already know if you want an iPhone or not.

Within the Android space, the other options depend on where you live. If you’re in the US or Canada then the main alternatives are Google Pixel, OnePlus and Motorola. Google and OnePlus offer strong competition at the flagship end, but Motorola has a range of handsets to match Samsung’s at every price point.

Outside of the US you may have more options. Xiaomi, Oppo and Vivo are just a few of the Chinese phone companies that ship handsets across Europe and Asia, though not in the US.

5.

Why aren’t there more cheap Samsung phones in this list?

While Samsung’s phone range covers every price, from the cheapest phones to premium folding flagships, our ranking is dominated by more expensive options.

There are two reasons for this. One is that we can only review the phones we have to test, and it’s typically more difficult to get our hands on those cheaper models.

Also, Samsung’s cheaper phones can be a bit hit-and-miss. Galaxy A handsets are often worth buying, but Galaxy M devices tend to be underpowered and not worth recommending for most people.

Like all cheap smartphones, budget Samsung offerings come with significant compromises. We always explain clearly what these are in our full reviews, so you can decide if they’re worth putting up with in exchange for a significant saving compared to flagships.

.
– Do not “fix” or “update” public figures, offices, or events from memory.
– Do not use the words “former,” “current,” “incumbent,” “ex-,” or similar status indicators unless those exact meanings are explicitly present in

Samsung makes some of the most popular smartphones on the market, and it’s easy to see why. The best Galaxy phones combine premium hardware with slick software and distinctive design.

The long-standing battle with Apple iPhones, and more recently the likes of Google Pixel, Oppo and others, has helped Samsung keep innovating and it offers myriad phone models for all budgets, needs and tastes – from budget Galaxy A to folding Galaxy Z.

Samsung Galaxy S26 Ultra

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Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

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Samsung Galaxy S25 FE

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749,00 €

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Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

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Samsung Galaxy A17 5G

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Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

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Samsung Galaxy Z Fold 7

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2.099,00 €

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Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

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Samsung Galaxy Z Flip 7

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€1019

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Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

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Samsung Galaxy S26+

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Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

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Samsung Galaxy S26

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Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

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Samsung Galaxy S25

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Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

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Samsung Galaxy A36 5G

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Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

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Samsung Galaxy Z Flip 7 FE

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999,00 €

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Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

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Not everyone is a winner, though, and that’s why we rigorously test and review almost every Galaxy phone to let you know which ones to buy or avoid. As much as Samsung hits it out the park, there are also some stinkers.

Although the Galaxy S26 launch is now firmly in the rearview mirror, we are anticipating the next generation of foldables to appear soon. While Samsung has yet to confirm as much, all signs point towards there being an Unpacked event on 22 July, which would tie in with all of the rumours surrounding the Z Fold 8, the Z Fold Wide and the Z Flip 8 that have been flooding the internet.

If any of those phones strike your interest then it’s probably worth waiting until we know more, but for all other Samsung phones, keep on reading.

Best Samsung phone reviews

1. Samsung Galaxy S26 Ultra – Best Overall

Samsung Galaxy S26 Ultra - Best Overall

Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

Price When Reviewed:

1449 Euro


Best Prices Today:
Samsung

1.449,00 €

Ever since Samsung first unveiled its ‘Ultra’ phone several years back, the company has consistently offered one of the most feature-packed Android flagships on the market, and that remains the case with the new Galaxy S26 Ultra. It might not be a complete reinvention of its predecessor, but it’s a top-tier phone nonetheless.

It’s the combination of an epic 6.9-inch display, rich stereo speakers, epic battery life and versatile cameras that make the S26 Ultra the one Samsung phone to buy to avoid any mobile-related FOMO. The whole thing is made even better this year with the addition of Privacy Display, which blocks out areas of the screen or the entire screen.

It’s such an ingenious feature that we reckon all manufacturers will have their own version of the tech within a few years, and it means that everyday actions such as sending information to loved ones or opening up your banking apps cannot be spied on by those around you. While the battery size has stayed the same at 5000mAh, there has at least been a big uptick in charging with both wired and wireless speeds bumped to 60- and 25W, respectively – albeit without the Qi2 magnets built in as we all hoped for.

Although the cameras are largely unchanged from last year, there is a handy addition in the form of horizon lock – something that’s been a staple of action cameras for years. This bit of software can keep your videos steady at a specific horizon level, even as you rotate the phone itself, which is a big win for mobile content creators who require smooth footage.

The device is also thinner than previously, while still t

Who should buy the Samsung Galaxy S26 Ultra?

Professionals and content creators who need top-shelf specs across the board

Samsung Galaxy S26 Ultra: Further considerations

It’s a lot more expensive than the S25 Ultra, which can now be found for less

Read our full

Samsung Galaxy S26 Ultra review

2. Samsung Galaxy S25 FE – Best Mid-Range

Samsung Galaxy S25 FE - Best Mid-Range

Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

Price When Reviewed:

749 Euro


Best Prices Today:
Samsung

749,00 €

For the longest time, Samsung’s Fan Edition phones have seemed to occupy a commercial no-man’s land where the value didn’t appear to be quite as good as the company’s A-series mid-range handsets, nor were they as feature-packed as the entry-level model of that year’s flagship Samsung phones.

Well, all of that has gone out of the window with the Galaxy S25 FE.

With this latest phone, Samsung has finally hit the right balance of value and performance. The Exynos 2400 chipset is the same one that was previously reserved for the Samsung Galaxy S24, and it performs well in everyday use. The only area where it struggles is in more demanding 3D games, but otherwise it has just the right amount of grunt for most users.

You’re also getting a larger display than the standard S25 with a sizeable 6.7-inch AMOLED panel, which is great for catching a bit of entertainment on the go, and the stereo speakers boast impressive sound for when you’re watching Netflix at home. On the back, you have no less than three cameras, spearheaded by a 50Mp main sensor which can pump out some great-looking shots with that typical Samsung eye for colour.

The fact that the phone is a whole £150/$150 cheaper than the S25 and comes with the full promise of seven years of software updates just makes it even better. It would be nice if Samsung could do more to beef up the secondary cameras, but that’s a minor blemish on what is overall a great option for anyone interested in buying a mid-range phone.

Who should buy the Samsung Galaxy S25 FE?

Samsung fans who want a flagship-quality phone for less, or anyone looking for the best mid-range phone you can buy.

Samsung Galaxy S25 FE: Further considerations

The standard Galaxy S25 can be found for around the same price when discounted, and is a better choice if you prefer small phones.

Read our full

Samsung Galaxy S25 FE review

3. Samsung Galaxy A17 5G – Best Budget

Samsung Galaxy A17 5G - Best Budget

Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

Price When Reviewed:

229 Euro


Best Prices Today:
Computeruniverse

€156

cyberport

€156

Alternate

€156.9

JACOB

€169.5

OTTO

€149.99

Samsung

229,00 €

If ever someone wanted to solidify the argument that Samsung currently rests too hard on its laurels, the Galaxy A17 5G makes for the perfect piece of evidence, but it’s far from a bad phone. Even though it’s almost identical to the previous Galaxy A16, it’s still using the solid foundations that Samsung has built in the budget sector to become an easy buy for anyone shopping at this price point.

In terms of upgrades, the only major difference here is the bump from 90Hz to 120Hz, but when you pair that with the eye-catching 6.7-inch AMOLED display, it’s a nice feature to have and one that just makes day-to-day use feel even better. The Exynos 1330 chipset makes a return, but for a phone that’s priced at £199, it easily gets the job done without any complaints.

The key thing that the A17 does so well is convince you that it’s anything but a budget phone, and it does this largely through its design and software. On the former, the phone combines a plastic frame with a glass fibre back to feel almost premium in the hand, and at 7.5mm thin, it’s also wonderfully lightweight.

With regards to software, you’re getting One UI 7 out of the box, which felt like the big shift that Samsung fans had been waiting years for at the time of launch, taking on a far more aesthetically pleasing tone that better mirrors what Apple’s iOS brings to the table. An update to One UI 8 has since become available, making it even more appealing.

Getting six years of updates from the time of launch is the icing on the cake, but it’s still worth considering the A16 as it can now be found for even less.

Who should buy the Samsung Galaxy A17 5G?

Samsung fans who want a budget phone that ticks all the right boxes.

Samsung Galaxy A17 5G: Further considerations

The Galaxy A16 is practically the same and now even cheaper.

Read our full

Samsung Galaxy A17 5G review

4. Samsung Galaxy Z Fold 7 – Best Foldable

Samsung Galaxy Z Fold 7 - Best Foldable

Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

Price When Reviewed:

2099 Euro


Best Prices Today:
Samsung

2.099,00 €

While great in their own right, the most recent Galaxy Fold phones have felt like a lesser experience than what competitors such as OnePlus and Honor have been able to provide, but that feeling of envy is nowhere to be found with the massively upgraded Galaxy Z Fold 7. This is a foldable phone that means business, and it’s a must-have for any Samsung fan with the budget to splash.

The biggest upgrade here is that, compared to the Z Fold 6, the 7 is now just 4.2mm thick when unfolded, making it barely that much larger than the USB-C port at the bottom. With this new lightweight build in tow, it no longer feels as if you’re carrying around two devices in your pocket, and it’s much more comfortable to use the phone unfolded for longer periods of time.

As with any book-style foldable phone, the reason why you would want the Z Fold 7 is for its ability to amp up your productivity on the go. When using the 8-inch inner display, it’s very easy to multitask with several apps at once, making it possible to research a document while typing up your findings at the same time.

You can also use the form factor to prop up half of the interior display, perfect for watching content when you’re on a plane, as you don’t need to hold the phone in your hand. The cameras have also been massively upgraded this iteration, so you’ll be able to capture plenty of colourful shots that won’t leave you pining for the S25 Ultra.

Who should buy the Samsung Galaxy Z Fold 7?

Productivity users who need their phone to operate as a work device with multitasking features.

Samsung Galaxy Z Fold 7: Further considerations

It’s the most expensive Samsung phone by far – even the S25 Ultra seems cheap by comparison.

Read our full

Samsung Galaxy Z Fold 7 review

5. Samsung Galaxy Z Flip 7 – Best Flip Phone

Samsung Galaxy Z Flip 7 - Best Flip Phone

Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

Price When Reviewed:

1.199 Euro


Best Prices Today:
Computeruniverse

€1019

cyberport

€1019

Samsung

1.199,00 €

Just like the Z Fold 7, the Flip 7 represents a major leap forward for Samsung’s foldable line-up, finally meeting the competition on level ground thanks to a whole host of upgrades that fans have been clamouring for. While there’s a lot to like about this phone, it’s the new cover screen that held our attention more than anything else.

Instead of the cramped and weirdly ratioed outer screen of the Galaxy Z Flip 6, the Flip 7 takes a leaf out of Motorola’s book in offering an external display that’s almost end-to-end, making it much better suited for using full-fat apps at short notice. It’s bright too, with 2600 nits, so unless you’re after a specific use-case, there’s a good chance that you won’t need to use the interior display most of the time.

For the moments when you do want to kick back with a film or dabble in a spot of gaming, the Z Flip 7’s internal 6.9-inch display has you covered. The vibrant AMOLED panel works in tandem with the Samsung Exynos 2500 chipset to deliver an overall experience that’ll leave you wanting for very little.

If there’s one area that could still do with some improvement it’s in the battery life, not just in longevity but also the speed of the charging (25W is simply too slow in 2025). Still, it’s a minor issue, and the fact that you can get seven years of updates from the point of launch just makes the Z Flip 7 one of the better investments right now in the world of flip phones.

Who should buy the Samsung Galaxy Z Flip 7?

Content creators and those who appreciate having a compact phone with high-end specs.

Samsung Galaxy Z Flip 7: Further considerations

While handy for shooting selfies, the cameras don’t quite compete with the standard Galaxy S phones.

Read our full

Samsung Galaxy Z Flip 7 review

6. Samsung Galaxy S26+ – Best Battery Life

Samsung Galaxy S26+ - Best Battery Life

Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

Price When Reviewed:

1.129 Euro


Best Prices Today:
Samsung

1.249,00 €

While the S26 is an ideal entry-point into Samsung’s latest flagship range, and the Galaxy S26 Ultra is arguably too expensive for many users, the Samsung Galaxy S26+ represents the perfect middle ground. You’re getting tons of flagship features here, including an epic battery life that crucially won’t cost you as much as the Ultra.

Just like it’s been with previous generations, the main appeal here over opting for the standard Galaxy S26 is that you’re getting a larger 6.7-inch AMOLED display for your money, alongside a beefier 4900mAh cell. The combination of these two factors is exactly why the S26+ is a great handset for entertainment.

Admittedly, it would have been nice if Samsung had seen fit to upgrade the battery or charging speeds in any way over the S25+, but the core experience is still solid and it’s very unlikely that you’ll ever find yourself dreading a low battery alert towards the end of the day. Plus, the new Exynos 2600 chipset is more efficient than before to help lessen everyday battery even further.

The real allure of the S26+ to non-Samsung users will be in all that you get from the brand’s ecosystem. For starters, seven years of OS updates is brilliant for providing long-term value, and Samsung’s OneUI overlay and Galaxy AI software continue to get better each year, and the S26+ is one of the go-to phones right now to show all of that off in its best light.

Who should buy the Samsung Galaxy S26+?

Gamers and streamers who want a long-lasting, big-screened flagship phone.

Samsung Galaxy S26+: Further considerations

Camera and charging speeds are bested by the competition. Doesn’t have the Ultra’s Privacy Display.

Read our full

Samsung Galaxy S26+ review

7. Samsung Galaxy S26 – Best Compact Flagship

Samsung Galaxy S26 - Best Compact Flagship

Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

Price When Reviewed:

999 Euro


Best Prices Today:
Alternate

€676

Computeruniverse

€681

cyberport

€681

OTTO

€829.99

Samsung

999,00 €

In a vacuum, the Samsung Galaxy S26 is a great smartphone, but when viewed in the context of what came before, as well as against its closest competitors from Google and Apple, things get a bit trickier. Still, even with these caveats, the headline is that this is a worthy upgrade for anyone who wants a compact phone with flagship performance.

Despite the fact that it retains the same slim profile of its predecessor, the Galaxy S26 actually has a slightly larger 6.3-inch display, so you’re getting a better viewing experience for your money, and one that, as always, is bolstered by Samsung’s colourful AMOLED 2X technology.

The battery is also larger now at 4,300mAh, and Samsung’s optimisations allow that cell to last for more than one day at a time under certain use cases. The addition of the updated Snapdragon 8 Elite Gen 5 chipset is a big win too, with everything from multitasking to Galaxy AI feeling just that little bit faster than before.

As mentioned, however, the S26 isn’t without its faults. A lot has stayed the same, including the camera set-up, but the phone now costs more with a starting tag of £879/$899 (although the storage has also been bumped, with 256GB now being the baseline). With the Galaxy S25 now being cheaper, the S26 is best reserved for those who plan on carrying the phone for the entire seven years or so that Samsung plans to support it.

Who should buy the Samsung Galaxy S26?

Fans of compact phones who want a handset for the long haul.

Samsung Galaxy S26: Further considerations

It’s more expensive than the Galaxy S25, which is now much cheaper than before.

Read our full

Samsung Galaxy S26 review

8. Samsung Galaxy S25 – Best Previous-Gen Flagship

Samsung Galaxy S25 - Best Previous-Gen Flagship

Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

Price When Reviewed:

899 Euro


Best Prices Today:
Samsung

899,00 €

Although the newer Samsung Galaxy S26 is available to buy, the previous-gen Galaxy S25 is still a great phone and, thanks to several price drops since launch, it’s now a bargain for anyone after a flagship phone on the cheap.

Even though it hasn’t made a ton of leaps in hardware, Samsung has slowly been perfecting its software game and now, the Galaxy S25 represents one of the most competent Android phones you can buy today. While it might not be the best at any one particular thing, it is a great jack of all trades, much in the same vein as the iPhone 16 (its closest competitor).

The super fast Snapdragon 8 Elite for Galaxy chipset is what ties the whole thing together. Coupled with the 120Hz LPTO tech, every type of app runs so smoothly that your existing phone will feel positively ancient by comparison, and the added benefit of Galaxy AI just gets you even more bang for your buck.

It’s also worth mentioning that with a 6.2-inch display, the Galaxy S25 is one of those rare phones that can genuinely be used one-handed, so if you’re sick of the trend that implores companies to explore even bigger handsets, then this is the phone for you. There’s even a 512GB model so if you prefer having more onboard storage for apps and photos, you have that option here.

Who should buy the Samsung Galaxy S25?

Android users after an upgrade that offers a great experience across the board.

Samsung Galaxy S25: Further considerations

The Galaxy S26 is now on the scene with a faster processor and a bigger battery.

Read our full

Samsung Galaxy S25 review

9. Samsung Galaxy A36 5G – Best Value

Samsung Galaxy A36 5G - Best Value

Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

Price When Reviewed:

379 Euro


Best Prices Today:
Alternate

€252

Samsung

379,00 €

From the A56 down to the A16, Samsung has plenty of great budget options available to those who simply cannot afford a handset from the main Galaxy S line-up, but of all the ones you can buy, it’s the Galaxy A36 that hits the sweet spot of being affordable yet feature-packed. 

Admittedly, the Galaxy A36 isn’t going to wow anyone with its looks, but if you’re the type of person who always puts a case on their phone then this isn’t going to matter all too much. What is important is that, unlike most of the phones you can find around the A36’s £399/$399.99 price point, you’re getting a full six years of software and security updates from the time of launch.

Unfortunately, most budget/mid-range phones still tend to cap out at around three-years of support if you’re lucky, so to have double that on an affordable device is a huge win for consumers, especially if you don’t want to go through the upgrading process again in just a few years.

Beyond the software support, you’re also getting a massive 5000mAh battery which, under the right conditions, can actually last for up to two-days at a time. That’s helpful because you’ll want to make use of the excellent 50Mp main camera which can capture some truly great-looking shots.

Who should buy the Samsung Galaxy A36?

Anyone who wants a long cycle of software updates and a reasonable price tag.

Samsung Galaxy A36: Further considerations

Spend a little bit more and you’ll get better durability overall with the Galaxy A56. Our Galaxy A37 review is coming soon.

Read our full

Samsung Galaxy A36 5G review

10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip Phone

Samsung Galaxy Z Flip 7 FE - Best Affordable Flip Phone

Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

Price When Reviewed:

999 Euro


Best Prices Today:
Samsung

999,00 €

It’s taken quite a while for Samsung to finally embrace the idea of a more affordable version of its Galaxy Flip phones, but we’re glad it’s here at all. For the folks who like the idea of all that the flip factor brings to the table, but have been put off by the typically high price tag that goes with it, the Samsung Galaxy 7 Flip FE is the perfect option.

In many ways, the 7 FE is a slightly revamped Galaxy Z Flip 6, but that’s no bad thing. You’re getting a super bright 3.4-inch 60Hz display on the outside of the phone, and an even better 6.7-inch 120Hz screen on the inside. Unless you’re looking to dive into a spot of gaming, streaming or reading, you can get away with using the outer display for most things (which is helpful if you need a barrier to stop you from endlessly doomscrolling).

The main 50Mp camera does a great job of capturing jaw-dropping snaps with that great bit of colour saturation that Samsung is known for. Plus, thanks to the outer display, you can use that same camera to take all of your selfies, which will have your friends and Instagram followers wondering why your self-portraits look a lot better than theirs.

There are a few issues with the Flip FE, including a somewhat lacklustre battery life and slow charging to go with it, but the main thing working against the phone is the existence of the Z Flip 7. Samsung’s latest mainline flip phone is such a massive upgrade over what came before that it’s just too easy to recommend to anyone who can afford it, but if your budget can’t be budged, then the Z Flip 7 FE still represents a solid alternative.

Who should buy the Samsung Galaxy Z Flip 7 FE?

Fans of the flip phone concept who can’t splurge on the Z Flip 7.

Samsung Galaxy Z Flip 7 FE: Further considerations

If you shop around, previous-gen flagships like the Razr 50 Ultra and the Z Flip 6 are now cheaper than ever.

Read our full

Samsung Galaxy Z Flip 7 FE review

Other Samsung phones tested

Even though the phones featured above are the best of what Samsung currently has to offer, because the company puts out so many handsets each year, there are others are worth mentioning that either didn’t make the cut, or have been dropped due to newer models hitting the scene:

  • Samsung Galaxy S25 Ultra – Last year’s Samsung flagship is, by all accounts, still good enough to topple a good chunk of Android phones being released in 2026. Everything is just so well optimised that the user experience, powered by the Snapdragon 8 Elite chipset, feels incredibly smooth. Plus, given that the S26 Ultra sells at a higher price, the S25 Ultra provides a way of avoiding those inflated costs.
  • Samsung Galaxy S25 Edge – Although it doesn’t have the same head-turning quality of the iPhone Air, the S25 Edge is still a marvel of engineering at just 5.8mm thin. If you’ve ever felt that flagship phones are just too cumbersome in the hand, then this is the phone you’ve been waiting for. It also packs the same 200Mp main camera of the S25 Ultra, so you can take detailed shots in a pinch. Just make sure to shop around, as the phone has plummeted in price a fair bit since launch.
  • Samsung Galaxy S25+ – Always find yourself draining the battery of your current phone a bit too quickly? Well, the Galaxy S25+ is a longevity beast and well worth picking up in 2026. Again, thanks to Samsung’s optimisations, the 4900mAh cell lasts a lot longer here than it would with other brands, so you won’t ever have to worry about battery anxiety towards the end of the day.

Eager for more Samsung? Give these phones a gander:

samsung galaxy s25 edge 4

Anyron Copeman / Foundry

Samsung phone news that could affect your buying decision

There’s quite a lot to look forward to in the world of Samsung right now, so depending on the type of phone you want as your next upgrade, you may want to wait just a little bit longer to give yourself more choice.

The big talk of the town right now concerns Samsung’s next line-up of foldables, which might just be the worst-kept secret in tech given how much information has leaked about them. Things are fairly straightforward with the Galaxy Z Flip 8, which, from what we’ve seen so far, appears to be a modest upgrade at best and is arguably worth waiting for just to see what it does for the price of the existing Flip 7.

Samsung Galaxy Z Fold 8 Wide Version Render 2

Credit: Onleaks, Android Headlines

Where things get interesting are with the Galaxy Z Fold 8 and the squatter, more tablet-like Galaxy Z Fold Wide that’s set to release alongside it. From what we understand, this branching form factor is designed to better compete with the upcoming iPhone Ultra, which is said to employ a similar design and is set to appear later this year.

All these new foldables should be announced on 22 July, though Samsung hasn’t confirmed this as the date for the next Galaxy Unpacked event yet. There are multiple rumours for this date, though, and it could be when we hear about the Galaxy Watch 9 series and Galaxy Watch Ultra 2, as well.

Given that we’ve seen existing price rises for the current Z Fold and Z Flip line-up, however, there’s a good chance that all of these phones may carry an even heftier price tag than we’re used to.

For the folks who are more interested in a budget Samsung phone, we’re also anticipating a reveal of the Samsung Galaxy A27 at any moment now, after the phone was seemingly delayed. From what we can tell, the delay might have been caused by Samsung deciding to opt for having a Snapdragon chipset in the phone as opposed to one of its in-house Exynos CPUs, but either way, it’s the next phone to look out for if you’re planning to spend around £300/$300 – though it too could be more expensive.

Can I get a better Samsung phone deal?

All of the Samsung phones on this list are paired with the absolute best deals currently available for them across the web. Our automatic deals widget surfs through the results of the major retailers instantaneously, so you’ll always know at any given time which shop has the best price going.

Samsung is also known for offering substantial pre-order bonuses with its mainline Galaxy phones. For instance, both the S25 and S26 line-up provided extra storage at no additional cost, and there was a hefty trade-in bonus to go along with it, making for one of those rare opportunities where buying a phone at launch can actually save you a decent amount of money.

If you don’t fancy holding off until the next launch, you can always peruse our collection of the best refurbished phone deals, and then pair one of those handsets with our best SIM-only deals. It’s also worth remembering the big sales events of the year, including Black Friday and Amazon Prime Day, where it’s possible to see massive reductions on SIM-free Samsung handsets.

You might also want to consider leasing your phone from a company like Raylo. It means you can effectively rent the device for a low monthly fee, while giving you the flexibility to choose a separate SIM-only deal and easily upgrade to the next model or change phones.

How we test Samsung phones

Just like with any handset that reaches Tech Advisor towers, every Samsung phone we review is used as the main communications device by one of our tech experts for at least a week, often much longer. This involves using a personal SIM-card, taking notes on real-life battery and charging results, as well as putting the phone through our series of standardised tests, involving apps such as PCMark and Geekbench.

Read more about how we test smartphones.

Why you should trust Tech Advisor for phone reviews and buying advice

As one of the longest-running consumer tech sites based the UK, Tech Advisor has reviewed every mainline Samsung phone ever since the original Samsung Galaxy handset first hit the scene back in 2009. Our core philosophy of offering objective, well-researched buying advice was just as much at the heart of our work then, as it is now.

Who curated this article? 

Anyron Copeman is Tech Advisor’s Mobile Editor and exactly the person to get in touch with whenever you’re unsure over which phone to upgrade to. He has more phones than you’ve had hot dinners and he knows exactly how all of the latest Samsung phones compare to their predecessors, so the addition of each phone on this list has been vetted by him. He’s supported by Chris, our Managing Editor, who has been reviewing phones for 15 years.

How to choose the best Samsung phone

Given that there’s an absurd amount of choice when it comes to buying a Samsung phone, the best thing to do is to consider how you intend to use your handset on a regular basis.

For instance, if you just want to have a sturdy phone for social media, entertainment and taking pictures, then you’ll get on just fine with the Galaxy S25, the Galaxy A56 or even the Galaxy A36. All you have to do there is decide on how much you want to spend and choose the phone that best suits your budget.

Samsung Galaxy A36 4

Jon Mundy / Foundry

If you’re someone who’s constantly responding to emails and going through spreadsheets whilst on the move then you’ll want a phone that gives you more productivity tools. To that end, the Galaxy S26 Ultra and the Galaxy Z Fold 7 are your best options.

The S Pen on the Ultra is perfect for taking notes during meetings, while the larger internal display of the Fold 7 is well-suited for multitasking in a pinch.

For content creators who need a phone that can help them record stable footage and give their selfies a notable boost in quality, the Galaxy Z Flip 7 and the Z Flip 7 FE are the go-to picks. With these phones, you can open them up halfway and have their design work as a makeshift tripod, so you’ve always got an easy means of recording to-camera content.

Samsung Galaxy Phone FAQ


1.

Is every Samsung phone a ‘Galaxy’ phone?

Yes. The ‘Galaxy’ brand is now found across every single Samsung smartphone, so don’t worry too much about it. The company also uses the brand for its headphones, tablets, smartwatches, and laptops – pretty much all of its tech outside of its appliances and TVs.

There were rumours of Samsung moving to a new branding, but it hasn’t happened yet.

2.

What do the S, Z, A, and M letters mean?

Samsung uses letters to distinguish its various product lines.

‘S’ is used to mark its flagship phones – the S26 line is the latest, having launched in March 2026. These are among Samsung’s most expensive and powerful smartphones, marked by powerful specs and capable cameras.

The ‘Z’ branding is reserved for the company’s foldables, which are further split into the ‘Fold’ (larger book-style foldables) and ‘Flip’ (smaller ‘clamshell’ foldables).

Then the ‘A’ and ‘M’ lines are Samsung’s cheaper phones. The A-series sprawls from mid-range phones right down to budget handsets that cost as little as £100/$100, while the M-series overlaps with the lower end of the A-range and goes even cheaper – though Galaxy M phones often don’t launch in the US and Europe.

3.

Why should I buy a Samsung phone?

There are a few reasons to opt for Samsung over other Android brands. The main one right now is the company’s commitment to software support – you’ll get six years of updates with most, while the flagships get seven years of both. Only Google, the makers of Android, can match that with Pixel phones.

Beyond that, Samsung phones are known for slick designs and impressive cameras. They also all run One UI, the company’s customised Android skin, which is among our favourites – making Samsung phones easier to use than a lot of Android alternatives.

4.

What are the best Samsung phone alternatives?

Obviously, Samsung’s biggest rival worldwide is Apple, but you probably already know if you want an iPhone or not.

Within the Android space, the other options depend on where you live. If you’re in the US or Canada then the main alternatives are Google Pixel, OnePlus and Motorola. Google and OnePlus offer strong competition at the flagship end, but Motorola has a range of handsets to match Samsung’s at every price point.

Outside of the US you may have more options. Xiaomi, Oppo and Vivo are just a few of the Chinese phone companies that ship handsets across Europe and Asia, though not in the US.

5.

Why aren’t there more cheap Samsung phones in this list?

While Samsung’s phone range covers every price, from the cheapest phones to premium folding flagships, our ranking is dominated by more expensive options.

There are two reasons for this. One is that we can only review the phones we have to test, and it’s typically more difficult to get our hands on those cheaper models.

Also, Samsung’s cheaper phones can be a bit hit-and-miss. Galaxy A handsets are often worth buying, but Galaxy M devices tend to be underpowered and not worth recommending for most people.

Like all cheap smartphones, budget Samsung offerings come with significant compromises. We always explain clearly what these are in our full reviews, so you can decide if they’re worth putting up with in exchange for a significant saving compared to flagships.

.
– If a person’s exact status is not specified in

Samsung makes some of the most popular smartphones on the market, and it’s easy to see why. The best Galaxy phones combine premium hardware with slick software and distinctive design.

The long-standing battle with Apple iPhones, and more recently the likes of Google Pixel, Oppo and others, has helped Samsung keep innovating and it offers myriad phone models for all budgets, needs and tastes – from budget Galaxy A to folding Galaxy Z.

Samsung Galaxy S26 Ultra

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Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

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Samsung Galaxy S25 FE

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749,00 €

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Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

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Samsung Galaxy A17 5G

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Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

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Samsung Galaxy Z Fold 7

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Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

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Samsung Galaxy Z Flip 7

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Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

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Samsung Galaxy S26+

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Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

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Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

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Samsung Galaxy S25

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Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

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Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

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Samsung Galaxy Z Flip 7 FE

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Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

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Not everyone is a winner, though, and that’s why we rigorously test and review almost every Galaxy phone to let you know which ones to buy or avoid. As much as Samsung hits it out the park, there are also some stinkers.

Although the Galaxy S26 launch is now firmly in the rearview mirror, we are anticipating the next generation of foldables to appear soon. While Samsung has yet to confirm as much, all signs point towards there being an Unpacked event on 22 July, which would tie in with all of the rumours surrounding the Z Fold 8, the Z Fold Wide and the Z Flip 8 that have been flooding the internet.

If any of those phones strike your interest then it’s probably worth waiting until we know more, but for all other Samsung phones, keep on reading.

Best Samsung phone reviews

1. Samsung Galaxy S26 Ultra – Best Overall

Samsung Galaxy S26 Ultra - Best Overall

Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

Price When Reviewed:

1449 Euro


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1.449,00 €

Ever since Samsung first unveiled its ‘Ultra’ phone several years back, the company has consistently offered one of the most feature-packed Android flagships on the market, and that remains the case with the new Galaxy S26 Ultra. It might not be a complete reinvention of its predecessor, but it’s a top-tier phone nonetheless.

It’s the combination of an epic 6.9-inch display, rich stereo speakers, epic battery life and versatile cameras that make the S26 Ultra the one Samsung phone to buy to avoid any mobile-related FOMO. The whole thing is made even better this year with the addition of Privacy Display, which blocks out areas of the screen or the entire screen.

It’s such an ingenious feature that we reckon all manufacturers will have their own version of the tech within a few years, and it means that everyday actions such as sending information to loved ones or opening up your banking apps cannot be spied on by those around you. While the battery size has stayed the same at 5000mAh, there has at least been a big uptick in charging with both wired and wireless speeds bumped to 60- and 25W, respectively – albeit without the Qi2 magnets built in as we all hoped for.

Although the cameras are largely unchanged from last year, there is a handy addition in the form of horizon lock – something that’s been a staple of action cameras for years. This bit of software can keep your videos steady at a specific horizon level, even as you rotate the phone itself, which is a big win for mobile content creators who require smooth footage.

The device is also thinner than previously, while still t

Who should buy the Samsung Galaxy S26 Ultra?

Professionals and content creators who need top-shelf specs across the board

Samsung Galaxy S26 Ultra: Further considerations

It’s a lot more expensive than the S25 Ultra, which can now be found for less

Read our full

Samsung Galaxy S26 Ultra review

2. Samsung Galaxy S25 FE – Best Mid-Range

Samsung Galaxy S25 FE - Best Mid-Range

Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

Price When Reviewed:

749 Euro


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749,00 €

For the longest time, Samsung’s Fan Edition phones have seemed to occupy a commercial no-man’s land where the value didn’t appear to be quite as good as the company’s A-series mid-range handsets, nor were they as feature-packed as the entry-level model of that year’s flagship Samsung phones.

Well, all of that has gone out of the window with the Galaxy S25 FE.

With this latest phone, Samsung has finally hit the right balance of value and performance. The Exynos 2400 chipset is the same one that was previously reserved for the Samsung Galaxy S24, and it performs well in everyday use. The only area where it struggles is in more demanding 3D games, but otherwise it has just the right amount of grunt for most users.

You’re also getting a larger display than the standard S25 with a sizeable 6.7-inch AMOLED panel, which is great for catching a bit of entertainment on the go, and the stereo speakers boast impressive sound for when you’re watching Netflix at home. On the back, you have no less than three cameras, spearheaded by a 50Mp main sensor which can pump out some great-looking shots with that typical Samsung eye for colour.

The fact that the phone is a whole £150/$150 cheaper than the S25 and comes with the full promise of seven years of software updates just makes it even better. It would be nice if Samsung could do more to beef up the secondary cameras, but that’s a minor blemish on what is overall a great option for anyone interested in buying a mid-range phone.

Who should buy the Samsung Galaxy S25 FE?

Samsung fans who want a flagship-quality phone for less, or anyone looking for the best mid-range phone you can buy.

Samsung Galaxy S25 FE: Further considerations

The standard Galaxy S25 can be found for around the same price when discounted, and is a better choice if you prefer small phones.

Read our full

Samsung Galaxy S25 FE review

3. Samsung Galaxy A17 5G – Best Budget

Samsung Galaxy A17 5G - Best Budget

Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

Price When Reviewed:

229 Euro


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If ever someone wanted to solidify the argument that Samsung currently rests too hard on its laurels, the Galaxy A17 5G makes for the perfect piece of evidence, but it’s far from a bad phone. Even though it’s almost identical to the previous Galaxy A16, it’s still using the solid foundations that Samsung has built in the budget sector to become an easy buy for anyone shopping at this price point.

In terms of upgrades, the only major difference here is the bump from 90Hz to 120Hz, but when you pair that with the eye-catching 6.7-inch AMOLED display, it’s a nice feature to have and one that just makes day-to-day use feel even better. The Exynos 1330 chipset makes a return, but for a phone that’s priced at £199, it easily gets the job done without any complaints.

The key thing that the A17 does so well is convince you that it’s anything but a budget phone, and it does this largely through its design and software. On the former, the phone combines a plastic frame with a glass fibre back to feel almost premium in the hand, and at 7.5mm thin, it’s also wonderfully lightweight.

With regards to software, you’re getting One UI 7 out of the box, which felt like the big shift that Samsung fans had been waiting years for at the time of launch, taking on a far more aesthetically pleasing tone that better mirrors what Apple’s iOS brings to the table. An update to One UI 8 has since become available, making it even more appealing.

Getting six years of updates from the time of launch is the icing on the cake, but it’s still worth considering the A16 as it can now be found for even less.

Who should buy the Samsung Galaxy A17 5G?

Samsung fans who want a budget phone that ticks all the right boxes.

Samsung Galaxy A17 5G: Further considerations

The Galaxy A16 is practically the same and now even cheaper.

Read our full

Samsung Galaxy A17 5G review

4. Samsung Galaxy Z Fold 7 – Best Foldable

Samsung Galaxy Z Fold 7 - Best Foldable

Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

Price When Reviewed:

2099 Euro


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2.099,00 €

While great in their own right, the most recent Galaxy Fold phones have felt like a lesser experience than what competitors such as OnePlus and Honor have been able to provide, but that feeling of envy is nowhere to be found with the massively upgraded Galaxy Z Fold 7. This is a foldable phone that means business, and it’s a must-have for any Samsung fan with the budget to splash.

The biggest upgrade here is that, compared to the Z Fold 6, the 7 is now just 4.2mm thick when unfolded, making it barely that much larger than the USB-C port at the bottom. With this new lightweight build in tow, it no longer feels as if you’re carrying around two devices in your pocket, and it’s much more comfortable to use the phone unfolded for longer periods of time.

As with any book-style foldable phone, the reason why you would want the Z Fold 7 is for its ability to amp up your productivity on the go. When using the 8-inch inner display, it’s very easy to multitask with several apps at once, making it possible to research a document while typing up your findings at the same time.

You can also use the form factor to prop up half of the interior display, perfect for watching content when you’re on a plane, as you don’t need to hold the phone in your hand. The cameras have also been massively upgraded this iteration, so you’ll be able to capture plenty of colourful shots that won’t leave you pining for the S25 Ultra.

Who should buy the Samsung Galaxy Z Fold 7?

Productivity users who need their phone to operate as a work device with multitasking features.

Samsung Galaxy Z Fold 7: Further considerations

It’s the most expensive Samsung phone by far – even the S25 Ultra seems cheap by comparison.

Read our full

Samsung Galaxy Z Fold 7 review

5. Samsung Galaxy Z Flip 7 – Best Flip Phone

Samsung Galaxy Z Flip 7 - Best Flip Phone

Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

Price When Reviewed:

1.199 Euro


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€1019

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1.199,00 €

Just like the Z Fold 7, the Flip 7 represents a major leap forward for Samsung’s foldable line-up, finally meeting the competition on level ground thanks to a whole host of upgrades that fans have been clamouring for. While there’s a lot to like about this phone, it’s the new cover screen that held our attention more than anything else.

Instead of the cramped and weirdly ratioed outer screen of the Galaxy Z Flip 6, the Flip 7 takes a leaf out of Motorola’s book in offering an external display that’s almost end-to-end, making it much better suited for using full-fat apps at short notice. It’s bright too, with 2600 nits, so unless you’re after a specific use-case, there’s a good chance that you won’t need to use the interior display most of the time.

For the moments when you do want to kick back with a film or dabble in a spot of gaming, the Z Flip 7’s internal 6.9-inch display has you covered. The vibrant AMOLED panel works in tandem with the Samsung Exynos 2500 chipset to deliver an overall experience that’ll leave you wanting for very little.

If there’s one area that could still do with some improvement it’s in the battery life, not just in longevity but also the speed of the charging (25W is simply too slow in 2025). Still, it’s a minor issue, and the fact that you can get seven years of updates from the point of launch just makes the Z Flip 7 one of the better investments right now in the world of flip phones.

Who should buy the Samsung Galaxy Z Flip 7?

Content creators and those who appreciate having a compact phone with high-end specs.

Samsung Galaxy Z Flip 7: Further considerations

While handy for shooting selfies, the cameras don’t quite compete with the standard Galaxy S phones.

Read our full

Samsung Galaxy Z Flip 7 review

6. Samsung Galaxy S26+ – Best Battery Life

Samsung Galaxy S26+ - Best Battery Life

Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

Price When Reviewed:

1.129 Euro


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While the S26 is an ideal entry-point into Samsung’s latest flagship range, and the Galaxy S26 Ultra is arguably too expensive for many users, the Samsung Galaxy S26+ represents the perfect middle ground. You’re getting tons of flagship features here, including an epic battery life that crucially won’t cost you as much as the Ultra.

Just like it’s been with previous generations, the main appeal here over opting for the standard Galaxy S26 is that you’re getting a larger 6.7-inch AMOLED display for your money, alongside a beefier 4900mAh cell. The combination of these two factors is exactly why the S26+ is a great handset for entertainment.

Admittedly, it would have been nice if Samsung had seen fit to upgrade the battery or charging speeds in any way over the S25+, but the core experience is still solid and it’s very unlikely that you’ll ever find yourself dreading a low battery alert towards the end of the day. Plus, the new Exynos 2600 chipset is more efficient than before to help lessen everyday battery even further.

The real allure of the S26+ to non-Samsung users will be in all that you get from the brand’s ecosystem. For starters, seven years of OS updates is brilliant for providing long-term value, and Samsung’s OneUI overlay and Galaxy AI software continue to get better each year, and the S26+ is one of the go-to phones right now to show all of that off in its best light.

Who should buy the Samsung Galaxy S26+?

Gamers and streamers who want a long-lasting, big-screened flagship phone.

Samsung Galaxy S26+: Further considerations

Camera and charging speeds are bested by the competition. Doesn’t have the Ultra’s Privacy Display.

Read our full

Samsung Galaxy S26+ review

7. Samsung Galaxy S26 – Best Compact Flagship

Samsung Galaxy S26 - Best Compact Flagship

Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

Price When Reviewed:

999 Euro


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€676

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€681

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€681

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999,00 €

In a vacuum, the Samsung Galaxy S26 is a great smartphone, but when viewed in the context of what came before, as well as against its closest competitors from Google and Apple, things get a bit trickier. Still, even with these caveats, the headline is that this is a worthy upgrade for anyone who wants a compact phone with flagship performance.

Despite the fact that it retains the same slim profile of its predecessor, the Galaxy S26 actually has a slightly larger 6.3-inch display, so you’re getting a better viewing experience for your money, and one that, as always, is bolstered by Samsung’s colourful AMOLED 2X technology.

The battery is also larger now at 4,300mAh, and Samsung’s optimisations allow that cell to last for more than one day at a time under certain use cases. The addition of the updated Snapdragon 8 Elite Gen 5 chipset is a big win too, with everything from multitasking to Galaxy AI feeling just that little bit faster than before.

As mentioned, however, the S26 isn’t without its faults. A lot has stayed the same, including the camera set-up, but the phone now costs more with a starting tag of £879/$899 (although the storage has also been bumped, with 256GB now being the baseline). With the Galaxy S25 now being cheaper, the S26 is best reserved for those who plan on carrying the phone for the entire seven years or so that Samsung plans to support it.

Who should buy the Samsung Galaxy S26?

Fans of compact phones who want a handset for the long haul.

Samsung Galaxy S26: Further considerations

It’s more expensive than the Galaxy S25, which is now much cheaper than before.

Read our full

Samsung Galaxy S26 review

8. Samsung Galaxy S25 – Best Previous-Gen Flagship

Samsung Galaxy S25 - Best Previous-Gen Flagship

Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

Price When Reviewed:

899 Euro


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899,00 €

Although the newer Samsung Galaxy S26 is available to buy, the previous-gen Galaxy S25 is still a great phone and, thanks to several price drops since launch, it’s now a bargain for anyone after a flagship phone on the cheap.

Even though it hasn’t made a ton of leaps in hardware, Samsung has slowly been perfecting its software game and now, the Galaxy S25 represents one of the most competent Android phones you can buy today. While it might not be the best at any one particular thing, it is a great jack of all trades, much in the same vein as the iPhone 16 (its closest competitor).

The super fast Snapdragon 8 Elite for Galaxy chipset is what ties the whole thing together. Coupled with the 120Hz LPTO tech, every type of app runs so smoothly that your existing phone will feel positively ancient by comparison, and the added benefit of Galaxy AI just gets you even more bang for your buck.

It’s also worth mentioning that with a 6.2-inch display, the Galaxy S25 is one of those rare phones that can genuinely be used one-handed, so if you’re sick of the trend that implores companies to explore even bigger handsets, then this is the phone for you. There’s even a 512GB model so if you prefer having more onboard storage for apps and photos, you have that option here.

Who should buy the Samsung Galaxy S25?

Android users after an upgrade that offers a great experience across the board.

Samsung Galaxy S25: Further considerations

The Galaxy S26 is now on the scene with a faster processor and a bigger battery.

Read our full

Samsung Galaxy S25 review

9. Samsung Galaxy A36 5G – Best Value

Samsung Galaxy A36 5G - Best Value

Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

Price When Reviewed:

379 Euro


Best Prices Today:
Alternate

€252

Samsung

379,00 €

From the A56 down to the A16, Samsung has plenty of great budget options available to those who simply cannot afford a handset from the main Galaxy S line-up, but of all the ones you can buy, it’s the Galaxy A36 that hits the sweet spot of being affordable yet feature-packed. 

Admittedly, the Galaxy A36 isn’t going to wow anyone with its looks, but if you’re the type of person who always puts a case on their phone then this isn’t going to matter all too much. What is important is that, unlike most of the phones you can find around the A36’s £399/$399.99 price point, you’re getting a full six years of software and security updates from the time of launch.

Unfortunately, most budget/mid-range phones still tend to cap out at around three-years of support if you’re lucky, so to have double that on an affordable device is a huge win for consumers, especially if you don’t want to go through the upgrading process again in just a few years.

Beyond the software support, you’re also getting a massive 5000mAh battery which, under the right conditions, can actually last for up to two-days at a time. That’s helpful because you’ll want to make use of the excellent 50Mp main camera which can capture some truly great-looking shots.

Who should buy the Samsung Galaxy A36?

Anyone who wants a long cycle of software updates and a reasonable price tag.

Samsung Galaxy A36: Further considerations

Spend a little bit more and you’ll get better durability overall with the Galaxy A56. Our Galaxy A37 review is coming soon.

Read our full

Samsung Galaxy A36 5G review

10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip Phone

Samsung Galaxy Z Flip 7 FE - Best Affordable Flip Phone

Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

Price When Reviewed:

999 Euro


Best Prices Today:
Samsung

999,00 €

It’s taken quite a while for Samsung to finally embrace the idea of a more affordable version of its Galaxy Flip phones, but we’re glad it’s here at all. For the folks who like the idea of all that the flip factor brings to the table, but have been put off by the typically high price tag that goes with it, the Samsung Galaxy 7 Flip FE is the perfect option.

In many ways, the 7 FE is a slightly revamped Galaxy Z Flip 6, but that’s no bad thing. You’re getting a super bright 3.4-inch 60Hz display on the outside of the phone, and an even better 6.7-inch 120Hz screen on the inside. Unless you’re looking to dive into a spot of gaming, streaming or reading, you can get away with using the outer display for most things (which is helpful if you need a barrier to stop you from endlessly doomscrolling).

The main 50Mp camera does a great job of capturing jaw-dropping snaps with that great bit of colour saturation that Samsung is known for. Plus, thanks to the outer display, you can use that same camera to take all of your selfies, which will have your friends and Instagram followers wondering why your self-portraits look a lot better than theirs.

There are a few issues with the Flip FE, including a somewhat lacklustre battery life and slow charging to go with it, but the main thing working against the phone is the existence of the Z Flip 7. Samsung’s latest mainline flip phone is such a massive upgrade over what came before that it’s just too easy to recommend to anyone who can afford it, but if your budget can’t be budged, then the Z Flip 7 FE still represents a solid alternative.

Who should buy the Samsung Galaxy Z Flip 7 FE?

Fans of the flip phone concept who can’t splurge on the Z Flip 7.

Samsung Galaxy Z Flip 7 FE: Further considerations

If you shop around, previous-gen flagships like the Razr 50 Ultra and the Z Flip 6 are now cheaper than ever.

Read our full

Samsung Galaxy Z Flip 7 FE review

Other Samsung phones tested

Even though the phones featured above are the best of what Samsung currently has to offer, because the company puts out so many handsets each year, there are others are worth mentioning that either didn’t make the cut, or have been dropped due to newer models hitting the scene:

  • Samsung Galaxy S25 Ultra – Last year’s Samsung flagship is, by all accounts, still good enough to topple a good chunk of Android phones being released in 2026. Everything is just so well optimised that the user experience, powered by the Snapdragon 8 Elite chipset, feels incredibly smooth. Plus, given that the S26 Ultra sells at a higher price, the S25 Ultra provides a way of avoiding those inflated costs.
  • Samsung Galaxy S25 Edge – Although it doesn’t have the same head-turning quality of the iPhone Air, the S25 Edge is still a marvel of engineering at just 5.8mm thin. If you’ve ever felt that flagship phones are just too cumbersome in the hand, then this is the phone you’ve been waiting for. It also packs the same 200Mp main camera of the S25 Ultra, so you can take detailed shots in a pinch. Just make sure to shop around, as the phone has plummeted in price a fair bit since launch.
  • Samsung Galaxy S25+ – Always find yourself draining the battery of your current phone a bit too quickly? Well, the Galaxy S25+ is a longevity beast and well worth picking up in 2026. Again, thanks to Samsung’s optimisations, the 4900mAh cell lasts a lot longer here than it would with other brands, so you won’t ever have to worry about battery anxiety towards the end of the day.

Eager for more Samsung? Give these phones a gander:

samsung galaxy s25 edge 4

Anyron Copeman / Foundry

Samsung phone news that could affect your buying decision

There’s quite a lot to look forward to in the world of Samsung right now, so depending on the type of phone you want as your next upgrade, you may want to wait just a little bit longer to give yourself more choice.

The big talk of the town right now concerns Samsung’s next line-up of foldables, which might just be the worst-kept secret in tech given how much information has leaked about them. Things are fairly straightforward with the Galaxy Z Flip 8, which, from what we’ve seen so far, appears to be a modest upgrade at best and is arguably worth waiting for just to see what it does for the price of the existing Flip 7.

Samsung Galaxy Z Fold 8 Wide Version Render 2

Credit: Onleaks, Android Headlines

Where things get interesting are with the Galaxy Z Fold 8 and the squatter, more tablet-like Galaxy Z Fold Wide that’s set to release alongside it. From what we understand, this branching form factor is designed to better compete with the upcoming iPhone Ultra, which is said to employ a similar design and is set to appear later this year.

All these new foldables should be announced on 22 July, though Samsung hasn’t confirmed this as the date for the next Galaxy Unpacked event yet. There are multiple rumours for this date, though, and it could be when we hear about the Galaxy Watch 9 series and Galaxy Watch Ultra 2, as well.

Given that we’ve seen existing price rises for the current Z Fold and Z Flip line-up, however, there’s a good chance that all of these phones may carry an even heftier price tag than we’re used to.

For the folks who are more interested in a budget Samsung phone, we’re also anticipating a reveal of the Samsung Galaxy A27 at any moment now, after the phone was seemingly delayed. From what we can tell, the delay might have been caused by Samsung deciding to opt for having a Snapdragon chipset in the phone as opposed to one of its in-house Exynos CPUs, but either way, it’s the next phone to look out for if you’re planning to spend around £300/$300 – though it too could be more expensive.

Can I get a better Samsung phone deal?

All of the Samsung phones on this list are paired with the absolute best deals currently available for them across the web. Our automatic deals widget surfs through the results of the major retailers instantaneously, so you’ll always know at any given time which shop has the best price going.

Samsung is also known for offering substantial pre-order bonuses with its mainline Galaxy phones. For instance, both the S25 and S26 line-up provided extra storage at no additional cost, and there was a hefty trade-in bonus to go along with it, making for one of those rare opportunities where buying a phone at launch can actually save you a decent amount of money.

If you don’t fancy holding off until the next launch, you can always peruse our collection of the best refurbished phone deals, and then pair one of those handsets with our best SIM-only deals. It’s also worth remembering the big sales events of the year, including Black Friday and Amazon Prime Day, where it’s possible to see massive reductions on SIM-free Samsung handsets.

You might also want to consider leasing your phone from a company like Raylo. It means you can effectively rent the device for a low monthly fee, while giving you the flexibility to choose a separate SIM-only deal and easily upgrade to the next model or change phones.

How we test Samsung phones

Just like with any handset that reaches Tech Advisor towers, every Samsung phone we review is used as the main communications device by one of our tech experts for at least a week, often much longer. This involves using a personal SIM-card, taking notes on real-life battery and charging results, as well as putting the phone through our series of standardised tests, involving apps such as PCMark and Geekbench.

Read more about how we test smartphones.

Why you should trust Tech Advisor for phone reviews and buying advice

As one of the longest-running consumer tech sites based the UK, Tech Advisor has reviewed every mainline Samsung phone ever since the original Samsung Galaxy handset first hit the scene back in 2009. Our core philosophy of offering objective, well-researched buying advice was just as much at the heart of our work then, as it is now.

Who curated this article? 

Anyron Copeman is Tech Advisor’s Mobile Editor and exactly the person to get in touch with whenever you’re unsure over which phone to upgrade to. He has more phones than you’ve had hot dinners and he knows exactly how all of the latest Samsung phones compare to their predecessors, so the addition of each phone on this list has been vetted by him. He’s supported by Chris, our Managing Editor, who has been reviewing phones for 15 years.

How to choose the best Samsung phone

Given that there’s an absurd amount of choice when it comes to buying a Samsung phone, the best thing to do is to consider how you intend to use your handset on a regular basis.

For instance, if you just want to have a sturdy phone for social media, entertainment and taking pictures, then you’ll get on just fine with the Galaxy S25, the Galaxy A56 or even the Galaxy A36. All you have to do there is decide on how much you want to spend and choose the phone that best suits your budget.

Samsung Galaxy A36 4

Jon Mundy / Foundry

If you’re someone who’s constantly responding to emails and going through spreadsheets whilst on the move then you’ll want a phone that gives you more productivity tools. To that end, the Galaxy S26 Ultra and the Galaxy Z Fold 7 are your best options.

The S Pen on the Ultra is perfect for taking notes during meetings, while the larger internal display of the Fold 7 is well-suited for multitasking in a pinch.

For content creators who need a phone that can help them record stable footage and give their selfies a notable boost in quality, the Galaxy Z Flip 7 and the Z Flip 7 FE are the go-to picks. With these phones, you can open them up halfway and have their design work as a makeshift tripod, so you’ve always got an easy means of recording to-camera content.

Samsung Galaxy Phone FAQ


1.

Is every Samsung phone a ‘Galaxy’ phone?

Yes. The ‘Galaxy’ brand is now found across every single Samsung smartphone, so don’t worry too much about it. The company also uses the brand for its headphones, tablets, smartwatches, and laptops – pretty much all of its tech outside of its appliances and TVs.

See also  AI tool AlphaGenome predicts how one typo can change a genetic story

There were rumours of Samsung moving to a new branding, but it hasn’t happened yet.

2.

What do the S, Z, A, and M letters mean?

Samsung uses letters to distinguish its various product lines.

‘S’ is used to mark its flagship phones – the S26 line is the latest, having launched in March 2026. These are among Samsung’s most expensive and powerful smartphones, marked by powerful specs and capable cameras.

The ‘Z’ branding is reserved for the company’s foldables, which are further split into the ‘Fold’ (larger book-style foldables) and ‘Flip’ (smaller ‘clamshell’ foldables).

Then the ‘A’ and ‘M’ lines are Samsung’s cheaper phones. The A-series sprawls from mid-range phones right down to budget handsets that cost as little as £100/$100, while the M-series overlaps with the lower end of the A-range and goes even cheaper – though Galaxy M phones often don’t launch in the US and Europe.

3.

Why should I buy a Samsung phone?

There are a few reasons to opt for Samsung over other Android brands. The main one right now is the company’s commitment to software support – you’ll get six years of updates with most, while the flagships get seven years of both. Only Google, the makers of Android, can match that with Pixel phones.

Beyond that, Samsung phones are known for slick designs and impressive cameras. They also all run One UI, the company’s customised Android skin, which is among our favourites – making Samsung phones easier to use than a lot of Android alternatives.

4.

What are the best Samsung phone alternatives?

Obviously, Samsung’s biggest rival worldwide is Apple, but you probably already know if you want an iPhone or not.

Within the Android space, the other options depend on where you live. If you’re in the US or Canada then the main alternatives are Google Pixel, OnePlus and Motorola. Google and OnePlus offer strong competition at the flagship end, but Motorola has a range of handsets to match Samsung’s at every price point.

Outside of the US you may have more options. Xiaomi, Oppo and Vivo are just a few of the Chinese phone companies that ship handsets across Europe and Asia, though not in the US.

5.

Why aren’t there more cheap Samsung phones in this list?

While Samsung’s phone range covers every price, from the cheapest phones to premium folding flagships, our ranking is dominated by more expensive options.

There are two reasons for this. One is that we can only review the phones we have to test, and it’s typically more difficult to get our hands on those cheaper models.

Also, Samsung’s cheaper phones can be a bit hit-and-miss. Galaxy A handsets are often worth buying, but Galaxy M devices tend to be underpowered and not worth recommending for most people.

Like all cheap smartphones, budget Samsung offerings come with significant compromises. We always explain clearly what these are in our full reviews, so you can decide if they’re worth putting up with in exchange for a significant saving compared to flagships.

, refer to them neutrally by name only.
– If the material describes past events, use neutral timing language only when needed for clarity, such as “at that time,” “then,” or “during that period.”
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Samsung makes some of the most popular smartphones on the market, and it’s easy to see why. The best Galaxy phones combine premium hardware with slick software and distinctive design.

The long-standing battle with Apple iPhones, and more recently the likes of Google Pixel, Oppo and others, has helped Samsung keep innovating and it offers myriad phone models for all budgets, needs and tastes – from budget Galaxy A to folding Galaxy Z.

Samsung Galaxy S26 Ultra

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Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

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Samsung Galaxy S25 FE

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749,00 €

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Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

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Samsung Galaxy A17 5G

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Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

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Samsung Galaxy Z Fold 7

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Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

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Samsung Galaxy Z Flip 7

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Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

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Samsung Galaxy S26+

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Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

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Samsung Galaxy S26

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Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

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Samsung Galaxy S25

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Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

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Samsung Galaxy A36 5G

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Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

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Samsung Galaxy Z Flip 7 FE

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Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

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Not everyone is a winner, though, and that’s why we rigorously test and review almost every Galaxy phone to let you know which ones to buy or avoid. As much as Samsung hits it out the park, there are also some stinkers.

Although the Galaxy S26 launch is now firmly in the rearview mirror, we are anticipating the next generation of foldables to appear soon. While Samsung has yet to confirm as much, all signs point towards there being an Unpacked event on 22 July, which would tie in with all of the rumours surrounding the Z Fold 8, the Z Fold Wide and the Z Flip 8 that have been flooding the internet.

If any of those phones strike your interest then it’s probably worth waiting until we know more, but for all other Samsung phones, keep on reading.

Best Samsung phone reviews

1. Samsung Galaxy S26 Ultra – Best Overall

Samsung Galaxy S26 Ultra - Best Overall

Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

Price When Reviewed:

1449 Euro


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Samsung

1.449,00 €

Ever since Samsung first unveiled its ‘Ultra’ phone several years back, the company has consistently offered one of the most feature-packed Android flagships on the market, and that remains the case with the new Galaxy S26 Ultra. It might not be a complete reinvention of its predecessor, but it’s a top-tier phone nonetheless.

It’s the combination of an epic 6.9-inch display, rich stereo speakers, epic battery life and versatile cameras that make the S26 Ultra the one Samsung phone to buy to avoid any mobile-related FOMO. The whole thing is made even better this year with the addition of Privacy Display, which blocks out areas of the screen or the entire screen.

It’s such an ingenious feature that we reckon all manufacturers will have their own version of the tech within a few years, and it means that everyday actions such as sending information to loved ones or opening up your banking apps cannot be spied on by those around you. While the battery size has stayed the same at 5000mAh, there has at least been a big uptick in charging with both wired and wireless speeds bumped to 60- and 25W, respectively – albeit without the Qi2 magnets built in as we all hoped for.

Although the cameras are largely unchanged from last year, there is a handy addition in the form of horizon lock – something that’s been a staple of action cameras for years. This bit of software can keep your videos steady at a specific horizon level, even as you rotate the phone itself, which is a big win for mobile content creators who require smooth footage.

The device is also thinner than previously, while still t

Who should buy the Samsung Galaxy S26 Ultra?

Professionals and content creators who need top-shelf specs across the board

Samsung Galaxy S26 Ultra: Further considerations

It’s a lot more expensive than the S25 Ultra, which can now be found for less

Read our full

Samsung Galaxy S26 Ultra review

2. Samsung Galaxy S25 FE – Best Mid-Range

Samsung Galaxy S25 FE - Best Mid-Range

Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

Price When Reviewed:

749 Euro


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Samsung

749,00 €

For the longest time, Samsung’s Fan Edition phones have seemed to occupy a commercial no-man’s land where the value didn’t appear to be quite as good as the company’s A-series mid-range handsets, nor were they as feature-packed as the entry-level model of that year’s flagship Samsung phones.

Well, all of that has gone out of the window with the Galaxy S25 FE.

With this latest phone, Samsung has finally hit the right balance of value and performance. The Exynos 2400 chipset is the same one that was previously reserved for the Samsung Galaxy S24, and it performs well in everyday use. The only area where it struggles is in more demanding 3D games, but otherwise it has just the right amount of grunt for most users.

You’re also getting a larger display than the standard S25 with a sizeable 6.7-inch AMOLED panel, which is great for catching a bit of entertainment on the go, and the stereo speakers boast impressive sound for when you’re watching Netflix at home. On the back, you have no less than three cameras, spearheaded by a 50Mp main sensor which can pump out some great-looking shots with that typical Samsung eye for colour.

The fact that the phone is a whole £150/$150 cheaper than the S25 and comes with the full promise of seven years of software updates just makes it even better. It would be nice if Samsung could do more to beef up the secondary cameras, but that’s a minor blemish on what is overall a great option for anyone interested in buying a mid-range phone.

Who should buy the Samsung Galaxy S25 FE?

Samsung fans who want a flagship-quality phone for less, or anyone looking for the best mid-range phone you can buy.

Samsung Galaxy S25 FE: Further considerations

The standard Galaxy S25 can be found for around the same price when discounted, and is a better choice if you prefer small phones.

Read our full

Samsung Galaxy S25 FE review

3. Samsung Galaxy A17 5G – Best Budget

Samsung Galaxy A17 5G - Best Budget

Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

Price When Reviewed:

229 Euro


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If ever someone wanted to solidify the argument that Samsung currently rests too hard on its laurels, the Galaxy A17 5G makes for the perfect piece of evidence, but it’s far from a bad phone. Even though it’s almost identical to the previous Galaxy A16, it’s still using the solid foundations that Samsung has built in the budget sector to become an easy buy for anyone shopping at this price point.

In terms of upgrades, the only major difference here is the bump from 90Hz to 120Hz, but when you pair that with the eye-catching 6.7-inch AMOLED display, it’s a nice feature to have and one that just makes day-to-day use feel even better. The Exynos 1330 chipset makes a return, but for a phone that’s priced at £199, it easily gets the job done without any complaints.

The key thing that the A17 does so well is convince you that it’s anything but a budget phone, and it does this largely through its design and software. On the former, the phone combines a plastic frame with a glass fibre back to feel almost premium in the hand, and at 7.5mm thin, it’s also wonderfully lightweight.

With regards to software, you’re getting One UI 7 out of the box, which felt like the big shift that Samsung fans had been waiting years for at the time of launch, taking on a far more aesthetically pleasing tone that better mirrors what Apple’s iOS brings to the table. An update to One UI 8 has since become available, making it even more appealing.

Getting six years of updates from the time of launch is the icing on the cake, but it’s still worth considering the A16 as it can now be found for even less.

Who should buy the Samsung Galaxy A17 5G?

Samsung fans who want a budget phone that ticks all the right boxes.

Samsung Galaxy A17 5G: Further considerations

The Galaxy A16 is practically the same and now even cheaper.

Read our full

Samsung Galaxy A17 5G review

4. Samsung Galaxy Z Fold 7 – Best Foldable

Samsung Galaxy Z Fold 7 - Best Foldable

Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

Price When Reviewed:

2099 Euro


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Samsung

2.099,00 €

While great in their own right, the most recent Galaxy Fold phones have felt like a lesser experience than what competitors such as OnePlus and Honor have been able to provide, but that feeling of envy is nowhere to be found with the massively upgraded Galaxy Z Fold 7. This is a foldable phone that means business, and it’s a must-have for any Samsung fan with the budget to splash.

The biggest upgrade here is that, compared to the Z Fold 6, the 7 is now just 4.2mm thick when unfolded, making it barely that much larger than the USB-C port at the bottom. With this new lightweight build in tow, it no longer feels as if you’re carrying around two devices in your pocket, and it’s much more comfortable to use the phone unfolded for longer periods of time.

As with any book-style foldable phone, the reason why you would want the Z Fold 7 is for its ability to amp up your productivity on the go. When using the 8-inch inner display, it’s very easy to multitask with several apps at once, making it possible to research a document while typing up your findings at the same time.

You can also use the form factor to prop up half of the interior display, perfect for watching content when you’re on a plane, as you don’t need to hold the phone in your hand. The cameras have also been massively upgraded this iteration, so you’ll be able to capture plenty of colourful shots that won’t leave you pining for the S25 Ultra.

Who should buy the Samsung Galaxy Z Fold 7?

Productivity users who need their phone to operate as a work device with multitasking features.

Samsung Galaxy Z Fold 7: Further considerations

It’s the most expensive Samsung phone by far – even the S25 Ultra seems cheap by comparison.

Read our full

Samsung Galaxy Z Fold 7 review

5. Samsung Galaxy Z Flip 7 – Best Flip Phone

Samsung Galaxy Z Flip 7 - Best Flip Phone

Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

Price When Reviewed:

1.199 Euro


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€1019

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€1019

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1.199,00 €

Just like the Z Fold 7, the Flip 7 represents a major leap forward for Samsung’s foldable line-up, finally meeting the competition on level ground thanks to a whole host of upgrades that fans have been clamouring for. While there’s a lot to like about this phone, it’s the new cover screen that held our attention more than anything else.

Instead of the cramped and weirdly ratioed outer screen of the Galaxy Z Flip 6, the Flip 7 takes a leaf out of Motorola’s book in offering an external display that’s almost end-to-end, making it much better suited for using full-fat apps at short notice. It’s bright too, with 2600 nits, so unless you’re after a specific use-case, there’s a good chance that you won’t need to use the interior display most of the time.

For the moments when you do want to kick back with a film or dabble in a spot of gaming, the Z Flip 7’s internal 6.9-inch display has you covered. The vibrant AMOLED panel works in tandem with the Samsung Exynos 2500 chipset to deliver an overall experience that’ll leave you wanting for very little.

If there’s one area that could still do with some improvement it’s in the battery life, not just in longevity but also the speed of the charging (25W is simply too slow in 2025). Still, it’s a minor issue, and the fact that you can get seven years of updates from the point of launch just makes the Z Flip 7 one of the better investments right now in the world of flip phones.

Who should buy the Samsung Galaxy Z Flip 7?

Content creators and those who appreciate having a compact phone with high-end specs.

Samsung Galaxy Z Flip 7: Further considerations

While handy for shooting selfies, the cameras don’t quite compete with the standard Galaxy S phones.

Read our full

Samsung Galaxy Z Flip 7 review

6. Samsung Galaxy S26+ – Best Battery Life

Samsung Galaxy S26+ - Best Battery Life

Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

Price When Reviewed:

1.129 Euro


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1.249,00 €

While the S26 is an ideal entry-point into Samsung’s latest flagship range, and the Galaxy S26 Ultra is arguably too expensive for many users, the Samsung Galaxy S26+ represents the perfect middle ground. You’re getting tons of flagship features here, including an epic battery life that crucially won’t cost you as much as the Ultra.

Just like it’s been with previous generations, the main appeal here over opting for the standard Galaxy S26 is that you’re getting a larger 6.7-inch AMOLED display for your money, alongside a beefier 4900mAh cell. The combination of these two factors is exactly why the S26+ is a great handset for entertainment.

Admittedly, it would have been nice if Samsung had seen fit to upgrade the battery or charging speeds in any way over the S25+, but the core experience is still solid and it’s very unlikely that you’ll ever find yourself dreading a low battery alert towards the end of the day. Plus, the new Exynos 2600 chipset is more efficient than before to help lessen everyday battery even further.

The real allure of the S26+ to non-Samsung users will be in all that you get from the brand’s ecosystem. For starters, seven years of OS updates is brilliant for providing long-term value, and Samsung’s OneUI overlay and Galaxy AI software continue to get better each year, and the S26+ is one of the go-to phones right now to show all of that off in its best light.

Who should buy the Samsung Galaxy S26+?

Gamers and streamers who want a long-lasting, big-screened flagship phone.

Samsung Galaxy S26+: Further considerations

Camera and charging speeds are bested by the competition. Doesn’t have the Ultra’s Privacy Display.

Read our full

Samsung Galaxy S26+ review

7. Samsung Galaxy S26 – Best Compact Flagship

Samsung Galaxy S26 - Best Compact Flagship

Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

Price When Reviewed:

999 Euro


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€676

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€681

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€681

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€829.99

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999,00 €

In a vacuum, the Samsung Galaxy S26 is a great smartphone, but when viewed in the context of what came before, as well as against its closest competitors from Google and Apple, things get a bit trickier. Still, even with these caveats, the headline is that this is a worthy upgrade for anyone who wants a compact phone with flagship performance.

Despite the fact that it retains the same slim profile of its predecessor, the Galaxy S26 actually has a slightly larger 6.3-inch display, so you’re getting a better viewing experience for your money, and one that, as always, is bolstered by Samsung’s colourful AMOLED 2X technology.

The battery is also larger now at 4,300mAh, and Samsung’s optimisations allow that cell to last for more than one day at a time under certain use cases. The addition of the updated Snapdragon 8 Elite Gen 5 chipset is a big win too, with everything from multitasking to Galaxy AI feeling just that little bit faster than before.

As mentioned, however, the S26 isn’t without its faults. A lot has stayed the same, including the camera set-up, but the phone now costs more with a starting tag of £879/$899 (although the storage has also been bumped, with 256GB now being the baseline). With the Galaxy S25 now being cheaper, the S26 is best reserved for those who plan on carrying the phone for the entire seven years or so that Samsung plans to support it.

Who should buy the Samsung Galaxy S26?

Fans of compact phones who want a handset for the long haul.

Samsung Galaxy S26: Further considerations

It’s more expensive than the Galaxy S25, which is now much cheaper than before.

Read our full

Samsung Galaxy S26 review

8. Samsung Galaxy S25 – Best Previous-Gen Flagship

Samsung Galaxy S25 - Best Previous-Gen Flagship

Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

Price When Reviewed:

899 Euro


Best Prices Today:
Samsung

899,00 €

Although the newer Samsung Galaxy S26 is available to buy, the previous-gen Galaxy S25 is still a great phone and, thanks to several price drops since launch, it’s now a bargain for anyone after a flagship phone on the cheap.

Even though it hasn’t made a ton of leaps in hardware, Samsung has slowly been perfecting its software game and now, the Galaxy S25 represents one of the most competent Android phones you can buy today. While it might not be the best at any one particular thing, it is a great jack of all trades, much in the same vein as the iPhone 16 (its closest competitor).

The super fast Snapdragon 8 Elite for Galaxy chipset is what ties the whole thing together. Coupled with the 120Hz LPTO tech, every type of app runs so smoothly that your existing phone will feel positively ancient by comparison, and the added benefit of Galaxy AI just gets you even more bang for your buck.

It’s also worth mentioning that with a 6.2-inch display, the Galaxy S25 is one of those rare phones that can genuinely be used one-handed, so if you’re sick of the trend that implores companies to explore even bigger handsets, then this is the phone for you. There’s even a 512GB model so if you prefer having more onboard storage for apps and photos, you have that option here.

Who should buy the Samsung Galaxy S25?

Android users after an upgrade that offers a great experience across the board.

Samsung Galaxy S25: Further considerations

The Galaxy S26 is now on the scene with a faster processor and a bigger battery.

Read our full

Samsung Galaxy S25 review

9. Samsung Galaxy A36 5G – Best Value

Samsung Galaxy A36 5G - Best Value

Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

Price When Reviewed:

379 Euro


Best Prices Today:
Alternate

€252

Samsung

379,00 €

From the A56 down to the A16, Samsung has plenty of great budget options available to those who simply cannot afford a handset from the main Galaxy S line-up, but of all the ones you can buy, it’s the Galaxy A36 that hits the sweet spot of being affordable yet feature-packed. 

Admittedly, the Galaxy A36 isn’t going to wow anyone with its looks, but if you’re the type of person who always puts a case on their phone then this isn’t going to matter all too much. What is important is that, unlike most of the phones you can find around the A36’s £399/$399.99 price point, you’re getting a full six years of software and security updates from the time of launch.

Unfortunately, most budget/mid-range phones still tend to cap out at around three-years of support if you’re lucky, so to have double that on an affordable device is a huge win for consumers, especially if you don’t want to go through the upgrading process again in just a few years.

Beyond the software support, you’re also getting a massive 5000mAh battery which, under the right conditions, can actually last for up to two-days at a time. That’s helpful because you’ll want to make use of the excellent 50Mp main camera which can capture some truly great-looking shots.

Who should buy the Samsung Galaxy A36?

Anyone who wants a long cycle of software updates and a reasonable price tag.

Samsung Galaxy A36: Further considerations

Spend a little bit more and you’ll get better durability overall with the Galaxy A56. Our Galaxy A37 review is coming soon.

Read our full

Samsung Galaxy A36 5G review

10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip Phone

Samsung Galaxy Z Flip 7 FE - Best Affordable Flip Phone

Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

Price When Reviewed:

999 Euro


Best Prices Today:
Samsung

999,00 €

It’s taken quite a while for Samsung to finally embrace the idea of a more affordable version of its Galaxy Flip phones, but we’re glad it’s here at all. For the folks who like the idea of all that the flip factor brings to the table, but have been put off by the typically high price tag that goes with it, the Samsung Galaxy 7 Flip FE is the perfect option.

In many ways, the 7 FE is a slightly revamped Galaxy Z Flip 6, but that’s no bad thing. You’re getting a super bright 3.4-inch 60Hz display on the outside of the phone, and an even better 6.7-inch 120Hz screen on the inside. Unless you’re looking to dive into a spot of gaming, streaming or reading, you can get away with using the outer display for most things (which is helpful if you need a barrier to stop you from endlessly doomscrolling).

The main 50Mp camera does a great job of capturing jaw-dropping snaps with that great bit of colour saturation that Samsung is known for. Plus, thanks to the outer display, you can use that same camera to take all of your selfies, which will have your friends and Instagram followers wondering why your self-portraits look a lot better than theirs.

There are a few issues with the Flip FE, including a somewhat lacklustre battery life and slow charging to go with it, but the main thing working against the phone is the existence of the Z Flip 7. Samsung’s latest mainline flip phone is such a massive upgrade over what came before that it’s just too easy to recommend to anyone who can afford it, but if your budget can’t be budged, then the Z Flip 7 FE still represents a solid alternative.

Who should buy the Samsung Galaxy Z Flip 7 FE?

Fans of the flip phone concept who can’t splurge on the Z Flip 7.

Samsung Galaxy Z Flip 7 FE: Further considerations

If you shop around, previous-gen flagships like the Razr 50 Ultra and the Z Flip 6 are now cheaper than ever.

Read our full

Samsung Galaxy Z Flip 7 FE review

Other Samsung phones tested

Even though the phones featured above are the best of what Samsung currently has to offer, because the company puts out so many handsets each year, there are others are worth mentioning that either didn’t make the cut, or have been dropped due to newer models hitting the scene:

  • Samsung Galaxy S25 Ultra – Last year’s Samsung flagship is, by all accounts, still good enough to topple a good chunk of Android phones being released in 2026. Everything is just so well optimised that the user experience, powered by the Snapdragon 8 Elite chipset, feels incredibly smooth. Plus, given that the S26 Ultra sells at a higher price, the S25 Ultra provides a way of avoiding those inflated costs.
  • Samsung Galaxy S25 Edge – Although it doesn’t have the same head-turning quality of the iPhone Air, the S25 Edge is still a marvel of engineering at just 5.8mm thin. If you’ve ever felt that flagship phones are just too cumbersome in the hand, then this is the phone you’ve been waiting for. It also packs the same 200Mp main camera of the S25 Ultra, so you can take detailed shots in a pinch. Just make sure to shop around, as the phone has plummeted in price a fair bit since launch.
  • Samsung Galaxy S25+ – Always find yourself draining the battery of your current phone a bit too quickly? Well, the Galaxy S25+ is a longevity beast and well worth picking up in 2026. Again, thanks to Samsung’s optimisations, the 4900mAh cell lasts a lot longer here than it would with other brands, so you won’t ever have to worry about battery anxiety towards the end of the day.

Eager for more Samsung? Give these phones a gander:

samsung galaxy s25 edge 4

Anyron Copeman / Foundry

Samsung phone news that could affect your buying decision

There’s quite a lot to look forward to in the world of Samsung right now, so depending on the type of phone you want as your next upgrade, you may want to wait just a little bit longer to give yourself more choice.

The big talk of the town right now concerns Samsung’s next line-up of foldables, which might just be the worst-kept secret in tech given how much information has leaked about them. Things are fairly straightforward with the Galaxy Z Flip 8, which, from what we’ve seen so far, appears to be a modest upgrade at best and is arguably worth waiting for just to see what it does for the price of the existing Flip 7.

Samsung Galaxy Z Fold 8 Wide Version Render 2

Credit: Onleaks, Android Headlines

Where things get interesting are with the Galaxy Z Fold 8 and the squatter, more tablet-like Galaxy Z Fold Wide that’s set to release alongside it. From what we understand, this branching form factor is designed to better compete with the upcoming iPhone Ultra, which is said to employ a similar design and is set to appear later this year.

All these new foldables should be announced on 22 July, though Samsung hasn’t confirmed this as the date for the next Galaxy Unpacked event yet. There are multiple rumours for this date, though, and it could be when we hear about the Galaxy Watch 9 series and Galaxy Watch Ultra 2, as well.

Given that we’ve seen existing price rises for the current Z Fold and Z Flip line-up, however, there’s a good chance that all of these phones may carry an even heftier price tag than we’re used to.

For the folks who are more interested in a budget Samsung phone, we’re also anticipating a reveal of the Samsung Galaxy A27 at any moment now, after the phone was seemingly delayed. From what we can tell, the delay might have been caused by Samsung deciding to opt for having a Snapdragon chipset in the phone as opposed to one of its in-house Exynos CPUs, but either way, it’s the next phone to look out for if you’re planning to spend around £300/$300 – though it too could be more expensive.

Can I get a better Samsung phone deal?

All of the Samsung phones on this list are paired with the absolute best deals currently available for them across the web. Our automatic deals widget surfs through the results of the major retailers instantaneously, so you’ll always know at any given time which shop has the best price going.

Samsung is also known for offering substantial pre-order bonuses with its mainline Galaxy phones. For instance, both the S25 and S26 line-up provided extra storage at no additional cost, and there was a hefty trade-in bonus to go along with it, making for one of those rare opportunities where buying a phone at launch can actually save you a decent amount of money.

If you don’t fancy holding off until the next launch, you can always peruse our collection of the best refurbished phone deals, and then pair one of those handsets with our best SIM-only deals. It’s also worth remembering the big sales events of the year, including Black Friday and Amazon Prime Day, where it’s possible to see massive reductions on SIM-free Samsung handsets.

You might also want to consider leasing your phone from a company like Raylo. It means you can effectively rent the device for a low monthly fee, while giving you the flexibility to choose a separate SIM-only deal and easily upgrade to the next model or change phones.

How we test Samsung phones

Just like with any handset that reaches Tech Advisor towers, every Samsung phone we review is used as the main communications device by one of our tech experts for at least a week, often much longer. This involves using a personal SIM-card, taking notes on real-life battery and charging results, as well as putting the phone through our series of standardised tests, involving apps such as PCMark and Geekbench.

Read more about how we test smartphones.

Why you should trust Tech Advisor for phone reviews and buying advice

As one of the longest-running consumer tech sites based the UK, Tech Advisor has reviewed every mainline Samsung phone ever since the original Samsung Galaxy handset first hit the scene back in 2009. Our core philosophy of offering objective, well-researched buying advice was just as much at the heart of our work then, as it is now.

Who curated this article? 

Anyron Copeman is Tech Advisor’s Mobile Editor and exactly the person to get in touch with whenever you’re unsure over which phone to upgrade to. He has more phones than you’ve had hot dinners and he knows exactly how all of the latest Samsung phones compare to their predecessors, so the addition of each phone on this list has been vetted by him. He’s supported by Chris, our Managing Editor, who has been reviewing phones for 15 years.

How to choose the best Samsung phone

Given that there’s an absurd amount of choice when it comes to buying a Samsung phone, the best thing to do is to consider how you intend to use your handset on a regular basis.

For instance, if you just want to have a sturdy phone for social media, entertainment and taking pictures, then you’ll get on just fine with the Galaxy S25, the Galaxy A56 or even the Galaxy A36. All you have to do there is decide on how much you want to spend and choose the phone that best suits your budget.

Samsung Galaxy A36 4

Jon Mundy / Foundry

If you’re someone who’s constantly responding to emails and going through spreadsheets whilst on the move then you’ll want a phone that gives you more productivity tools. To that end, the Galaxy S26 Ultra and the Galaxy Z Fold 7 are your best options.

The S Pen on the Ultra is perfect for taking notes during meetings, while the larger internal display of the Fold 7 is well-suited for multitasking in a pinch.

For content creators who need a phone that can help them record stable footage and give their selfies a notable boost in quality, the Galaxy Z Flip 7 and the Z Flip 7 FE are the go-to picks. With these phones, you can open them up halfway and have their design work as a makeshift tripod, so you’ve always got an easy means of recording to-camera content.

Samsung Galaxy Phone FAQ


1.

Is every Samsung phone a ‘Galaxy’ phone?

Yes. The ‘Galaxy’ brand is now found across every single Samsung smartphone, so don’t worry too much about it. The company also uses the brand for its headphones, tablets, smartwatches, and laptops – pretty much all of its tech outside of its appliances and TVs.

There were rumours of Samsung moving to a new branding, but it hasn’t happened yet.

2.

What do the S, Z, A, and M letters mean?

Samsung uses letters to distinguish its various product lines.

‘S’ is used to mark its flagship phones – the S26 line is the latest, having launched in March 2026. These are among Samsung’s most expensive and powerful smartphones, marked by powerful specs and capable cameras.

The ‘Z’ branding is reserved for the company’s foldables, which are further split into the ‘Fold’ (larger book-style foldables) and ‘Flip’ (smaller ‘clamshell’ foldables).

Then the ‘A’ and ‘M’ lines are Samsung’s cheaper phones. The A-series sprawls from mid-range phones right down to budget handsets that cost as little as £100/$100, while the M-series overlaps with the lower end of the A-range and goes even cheaper – though Galaxy M phones often don’t launch in the US and Europe.

3.

Why should I buy a Samsung phone?

There are a few reasons to opt for Samsung over other Android brands. The main one right now is the company’s commitment to software support – you’ll get six years of updates with most, while the flagships get seven years of both. Only Google, the makers of Android, can match that with Pixel phones.

Beyond that, Samsung phones are known for slick designs and impressive cameras. They also all run One UI, the company’s customised Android skin, which is among our favourites – making Samsung phones easier to use than a lot of Android alternatives.

4.

What are the best Samsung phone alternatives?

Obviously, Samsung’s biggest rival worldwide is Apple, but you probably already know if you want an iPhone or not.

Within the Android space, the other options depend on where you live. If you’re in the US or Canada then the main alternatives are Google Pixel, OnePlus and Motorola. Google and OnePlus offer strong competition at the flagship end, but Motorola has a range of handsets to match Samsung’s at every price point.

Outside of the US you may have more options. Xiaomi, Oppo and Vivo are just a few of the Chinese phone companies that ship handsets across Europe and Asia, though not in the US.

5.

Why aren’t there more cheap Samsung phones in this list?

While Samsung’s phone range covers every price, from the cheapest phones to premium folding flagships, our ranking is dominated by more expensive options.

There are two reasons for this. One is that we can only review the phones we have to test, and it’s typically more difficult to get our hands on those cheaper models.

Also, Samsung’s cheaper phones can be a bit hit-and-miss. Galaxy A handsets are often worth buying, but Galaxy M devices tend to be underpowered and not worth recommending for most people.

Like all cheap smartphones, budget Samsung offerings come with significant compromises. We always explain clearly what these are in our full reviews, so you can decide if they’re worth putting up with in exchange for a significant saving compared to flagships.

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Samsung makes some of the most popular smartphones on the market, and it’s easy to see why. The best Galaxy phones combine premium hardware with slick software and distinctive design.

The long-standing battle with Apple iPhones, and more recently the likes of Google Pixel, Oppo and others, has helped Samsung keep innovating and it offers myriad phone models for all budgets, needs and tastes – from budget Galaxy A to folding Galaxy Z.

Samsung Galaxy S26 Ultra

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Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

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Samsung Galaxy S25 FE

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749,00 €

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Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

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Samsung Galaxy A17 5G

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Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

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Samsung Galaxy Z Fold 7

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2.099,00 €

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Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

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Samsung Galaxy Z Flip 7

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Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

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Samsung Galaxy S26+

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1.249,00 €

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Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

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Samsung Galaxy S26

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Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

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Samsung Galaxy S25

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899,00 €

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Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

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Samsung Galaxy A36 5G

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Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

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Samsung Galaxy Z Flip 7 FE

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999,00 €

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Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

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Not everyone is a winner, though, and that’s why we rigorously test and review almost every Galaxy phone to let you know which ones to buy or avoid. As much as Samsung hits it out the park, there are also some stinkers.

Although the Galaxy S26 launch is now firmly in the rearview mirror, we are anticipating the next generation of foldables to appear soon. While Samsung has yet to confirm as much, all signs point towards there being an Unpacked event on 22 July, which would tie in with all of the rumours surrounding the Z Fold 8, the Z Fold Wide and the Z Flip 8 that have been flooding the internet.

If any of those phones strike your interest then it’s probably worth waiting until we know more, but for all other Samsung phones, keep on reading.

Best Samsung phone reviews

1. Samsung Galaxy S26 Ultra – Best Overall

Samsung Galaxy S26 Ultra - Best Overall

Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

Price When Reviewed:

1449 Euro


Best Prices Today:
Samsung

1.449,00 €

Ever since Samsung first unveiled its ‘Ultra’ phone several years back, the company has consistently offered one of the most feature-packed Android flagships on the market, and that remains the case with the new Galaxy S26 Ultra. It might not be a complete reinvention of its predecessor, but it’s a top-tier phone nonetheless.

It’s the combination of an epic 6.9-inch display, rich stereo speakers, epic battery life and versatile cameras that make the S26 Ultra the one Samsung phone to buy to avoid any mobile-related FOMO. The whole thing is made even better this year with the addition of Privacy Display, which blocks out areas of the screen or the entire screen.

It’s such an ingenious feature that we reckon all manufacturers will have their own version of the tech within a few years, and it means that everyday actions such as sending information to loved ones or opening up your banking apps cannot be spied on by those around you. While the battery size has stayed the same at 5000mAh, there has at least been a big uptick in charging with both wired and wireless speeds bumped to 60- and 25W, respectively – albeit without the Qi2 magnets built in as we all hoped for.

Although the cameras are largely unchanged from last year, there is a handy addition in the form of horizon lock – something that’s been a staple of action cameras for years. This bit of software can keep your videos steady at a specific horizon level, even as you rotate the phone itself, which is a big win for mobile content creators who require smooth footage.

The device is also thinner than previously, while still t

Who should buy the Samsung Galaxy S26 Ultra?

Professionals and content creators who need top-shelf specs across the board

Samsung Galaxy S26 Ultra: Further considerations

It’s a lot more expensive than the S25 Ultra, which can now be found for less

Read our full

Samsung Galaxy S26 Ultra review

2. Samsung Galaxy S25 FE – Best Mid-Range

Samsung Galaxy S25 FE - Best Mid-Range

Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

Price When Reviewed:

749 Euro


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Samsung

749,00 €

For the longest time, Samsung’s Fan Edition phones have seemed to occupy a commercial no-man’s land where the value didn’t appear to be quite as good as the company’s A-series mid-range handsets, nor were they as feature-packed as the entry-level model of that year’s flagship Samsung phones.

Well, all of that has gone out of the window with the Galaxy S25 FE.

With this latest phone, Samsung has finally hit the right balance of value and performance. The Exynos 2400 chipset is the same one that was previously reserved for the Samsung Galaxy S24, and it performs well in everyday use. The only area where it struggles is in more demanding 3D games, but otherwise it has just the right amount of grunt for most users.

You’re also getting a larger display than the standard S25 with a sizeable 6.7-inch AMOLED panel, which is great for catching a bit of entertainment on the go, and the stereo speakers boast impressive sound for when you’re watching Netflix at home. On the back, you have no less than three cameras, spearheaded by a 50Mp main sensor which can pump out some great-looking shots with that typical Samsung eye for colour.

The fact that the phone is a whole £150/$150 cheaper than the S25 and comes with the full promise of seven years of software updates just makes it even better. It would be nice if Samsung could do more to beef up the secondary cameras, but that’s a minor blemish on what is overall a great option for anyone interested in buying a mid-range phone.

Who should buy the Samsung Galaxy S25 FE?

Samsung fans who want a flagship-quality phone for less, or anyone looking for the best mid-range phone you can buy.

Samsung Galaxy S25 FE: Further considerations

The standard Galaxy S25 can be found for around the same price when discounted, and is a better choice if you prefer small phones.

Read our full

Samsung Galaxy S25 FE review

3. Samsung Galaxy A17 5G – Best Budget

Samsung Galaxy A17 5G - Best Budget

Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

Price When Reviewed:

229 Euro


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€156

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€156

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€156.9

JACOB

€169.5

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€149.99

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229,00 €

If ever someone wanted to solidify the argument that Samsung currently rests too hard on its laurels, the Galaxy A17 5G makes for the perfect piece of evidence, but it’s far from a bad phone. Even though it’s almost identical to the previous Galaxy A16, it’s still using the solid foundations that Samsung has built in the budget sector to become an easy buy for anyone shopping at this price point.

In terms of upgrades, the only major difference here is the bump from 90Hz to 120Hz, but when you pair that with the eye-catching 6.7-inch AMOLED display, it’s a nice feature to have and one that just makes day-to-day use feel even better. The Exynos 1330 chipset makes a return, but for a phone that’s priced at £199, it easily gets the job done without any complaints.

The key thing that the A17 does so well is convince you that it’s anything but a budget phone, and it does this largely through its design and software. On the former, the phone combines a plastic frame with a glass fibre back to feel almost premium in the hand, and at 7.5mm thin, it’s also wonderfully lightweight.

With regards to software, you’re getting One UI 7 out of the box, which felt like the big shift that Samsung fans had been waiting years for at the time of launch, taking on a far more aesthetically pleasing tone that better mirrors what Apple’s iOS brings to the table. An update to One UI 8 has since become available, making it even more appealing.

Getting six years of updates from the time of launch is the icing on the cake, but it’s still worth considering the A16 as it can now be found for even less.

Who should buy the Samsung Galaxy A17 5G?

Samsung fans who want a budget phone that ticks all the right boxes.

Samsung Galaxy A17 5G: Further considerations

The Galaxy A16 is practically the same and now even cheaper.

Read our full

Samsung Galaxy A17 5G review

4. Samsung Galaxy Z Fold 7 – Best Foldable

Samsung Galaxy Z Fold 7 - Best Foldable

Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

Price When Reviewed:

2099 Euro


Best Prices Today:
Samsung

2.099,00 €

While great in their own right, the most recent Galaxy Fold phones have felt like a lesser experience than what competitors such as OnePlus and Honor have been able to provide, but that feeling of envy is nowhere to be found with the massively upgraded Galaxy Z Fold 7. This is a foldable phone that means business, and it’s a must-have for any Samsung fan with the budget to splash.

The biggest upgrade here is that, compared to the Z Fold 6, the 7 is now just 4.2mm thick when unfolded, making it barely that much larger than the USB-C port at the bottom. With this new lightweight build in tow, it no longer feels as if you’re carrying around two devices in your pocket, and it’s much more comfortable to use the phone unfolded for longer periods of time.

As with any book-style foldable phone, the reason why you would want the Z Fold 7 is for its ability to amp up your productivity on the go. When using the 8-inch inner display, it’s very easy to multitask with several apps at once, making it possible to research a document while typing up your findings at the same time.

You can also use the form factor to prop up half of the interior display, perfect for watching content when you’re on a plane, as you don’t need to hold the phone in your hand. The cameras have also been massively upgraded this iteration, so you’ll be able to capture plenty of colourful shots that won’t leave you pining for the S25 Ultra.

Who should buy the Samsung Galaxy Z Fold 7?

Productivity users who need their phone to operate as a work device with multitasking features.

Samsung Galaxy Z Fold 7: Further considerations

It’s the most expensive Samsung phone by far – even the S25 Ultra seems cheap by comparison.

Read our full

Samsung Galaxy Z Fold 7 review

5. Samsung Galaxy Z Flip 7 – Best Flip Phone

Samsung Galaxy Z Flip 7 - Best Flip Phone

Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

Price When Reviewed:

1.199 Euro


Best Prices Today:
Computeruniverse

€1019

cyberport

€1019

Samsung

1.199,00 €

Just like the Z Fold 7, the Flip 7 represents a major leap forward for Samsung’s foldable line-up, finally meeting the competition on level ground thanks to a whole host of upgrades that fans have been clamouring for. While there’s a lot to like about this phone, it’s the new cover screen that held our attention more than anything else.

Instead of the cramped and weirdly ratioed outer screen of the Galaxy Z Flip 6, the Flip 7 takes a leaf out of Motorola’s book in offering an external display that’s almost end-to-end, making it much better suited for using full-fat apps at short notice. It’s bright too, with 2600 nits, so unless you’re after a specific use-case, there’s a good chance that you won’t need to use the interior display most of the time.

For the moments when you do want to kick back with a film or dabble in a spot of gaming, the Z Flip 7’s internal 6.9-inch display has you covered. The vibrant AMOLED panel works in tandem with the Samsung Exynos 2500 chipset to deliver an overall experience that’ll leave you wanting for very little.

If there’s one area that could still do with some improvement it’s in the battery life, not just in longevity but also the speed of the charging (25W is simply too slow in 2025). Still, it’s a minor issue, and the fact that you can get seven years of updates from the point of launch just makes the Z Flip 7 one of the better investments right now in the world of flip phones.

Who should buy the Samsung Galaxy Z Flip 7?

Content creators and those who appreciate having a compact phone with high-end specs.

Samsung Galaxy Z Flip 7: Further considerations

While handy for shooting selfies, the cameras don’t quite compete with the standard Galaxy S phones.

Read our full

Samsung Galaxy Z Flip 7 review

6. Samsung Galaxy S26+ – Best Battery Life

Samsung Galaxy S26+ - Best Battery Life

Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

Price When Reviewed:

1.129 Euro


Best Prices Today:
Samsung

1.249,00 €

While the S26 is an ideal entry-point into Samsung’s latest flagship range, and the Galaxy S26 Ultra is arguably too expensive for many users, the Samsung Galaxy S26+ represents the perfect middle ground. You’re getting tons of flagship features here, including an epic battery life that crucially won’t cost you as much as the Ultra.

Just like it’s been with previous generations, the main appeal here over opting for the standard Galaxy S26 is that you’re getting a larger 6.7-inch AMOLED display for your money, alongside a beefier 4900mAh cell. The combination of these two factors is exactly why the S26+ is a great handset for entertainment.

Admittedly, it would have been nice if Samsung had seen fit to upgrade the battery or charging speeds in any way over the S25+, but the core experience is still solid and it’s very unlikely that you’ll ever find yourself dreading a low battery alert towards the end of the day. Plus, the new Exynos 2600 chipset is more efficient than before to help lessen everyday battery even further.

The real allure of the S26+ to non-Samsung users will be in all that you get from the brand’s ecosystem. For starters, seven years of OS updates is brilliant for providing long-term value, and Samsung’s OneUI overlay and Galaxy AI software continue to get better each year, and the S26+ is one of the go-to phones right now to show all of that off in its best light.

Who should buy the Samsung Galaxy S26+?

Gamers and streamers who want a long-lasting, big-screened flagship phone.

Samsung Galaxy S26+: Further considerations

Camera and charging speeds are bested by the competition. Doesn’t have the Ultra’s Privacy Display.

Read our full

Samsung Galaxy S26+ review

7. Samsung Galaxy S26 – Best Compact Flagship

Samsung Galaxy S26 - Best Compact Flagship

Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

Price When Reviewed:

999 Euro


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€676

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€681

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€681

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€829.99

Samsung

999,00 €

In a vacuum, the Samsung Galaxy S26 is a great smartphone, but when viewed in the context of what came before, as well as against its closest competitors from Google and Apple, things get a bit trickier. Still, even with these caveats, the headline is that this is a worthy upgrade for anyone who wants a compact phone with flagship performance.

Despite the fact that it retains the same slim profile of its predecessor, the Galaxy S26 actually has a slightly larger 6.3-inch display, so you’re getting a better viewing experience for your money, and one that, as always, is bolstered by Samsung’s colourful AMOLED 2X technology.

The battery is also larger now at 4,300mAh, and Samsung’s optimisations allow that cell to last for more than one day at a time under certain use cases. The addition of the updated Snapdragon 8 Elite Gen 5 chipset is a big win too, with everything from multitasking to Galaxy AI feeling just that little bit faster than before.

As mentioned, however, the S26 isn’t without its faults. A lot has stayed the same, including the camera set-up, but the phone now costs more with a starting tag of £879/$899 (although the storage has also been bumped, with 256GB now being the baseline). With the Galaxy S25 now being cheaper, the S26 is best reserved for those who plan on carrying the phone for the entire seven years or so that Samsung plans to support it.

Who should buy the Samsung Galaxy S26?

Fans of compact phones who want a handset for the long haul.

Samsung Galaxy S26: Further considerations

It’s more expensive than the Galaxy S25, which is now much cheaper than before.

Read our full

Samsung Galaxy S26 review

8. Samsung Galaxy S25 – Best Previous-Gen Flagship

Samsung Galaxy S25 - Best Previous-Gen Flagship

Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

Price When Reviewed:

899 Euro


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Samsung

899,00 €

Although the newer Samsung Galaxy S26 is available to buy, the previous-gen Galaxy S25 is still a great phone and, thanks to several price drops since launch, it’s now a bargain for anyone after a flagship phone on the cheap.

Even though it hasn’t made a ton of leaps in hardware, Samsung has slowly been perfecting its software game and now, the Galaxy S25 represents one of the most competent Android phones you can buy today. While it might not be the best at any one particular thing, it is a great jack of all trades, much in the same vein as the iPhone 16 (its closest competitor).

The super fast Snapdragon 8 Elite for Galaxy chipset is what ties the whole thing together. Coupled with the 120Hz LPTO tech, every type of app runs so smoothly that your existing phone will feel positively ancient by comparison, and the added benefit of Galaxy AI just gets you even more bang for your buck.

It’s also worth mentioning that with a 6.2-inch display, the Galaxy S25 is one of those rare phones that can genuinely be used one-handed, so if you’re sick of the trend that implores companies to explore even bigger handsets, then this is the phone for you. There’s even a 512GB model so if you prefer having more onboard storage for apps and photos, you have that option here.

Who should buy the Samsung Galaxy S25?

Android users after an upgrade that offers a great experience across the board.

Samsung Galaxy S25: Further considerations

The Galaxy S26 is now on the scene with a faster processor and a bigger battery.

Read our full

Samsung Galaxy S25 review

9. Samsung Galaxy A36 5G – Best Value

Samsung Galaxy A36 5G - Best Value

Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

Price When Reviewed:

379 Euro


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From the A56 down to the A16, Samsung has plenty of great budget options available to those who simply cannot afford a handset from the main Galaxy S line-up, but of all the ones you can buy, it’s the Galaxy A36 that hits the sweet spot of being affordable yet feature-packed. 

Admittedly, the Galaxy A36 isn’t going to wow anyone with its looks, but if you’re the type of person who always puts a case on their phone then this isn’t going to matter all too much. What is important is that, unlike most of the phones you can find around the A36’s £399/$399.99 price point, you’re getting a full six years of software and security updates from the time of launch.

Unfortunately, most budget/mid-range phones still tend to cap out at around three-years of support if you’re lucky, so to have double that on an affordable device is a huge win for consumers, especially if you don’t want to go through the upgrading process again in just a few years.

Beyond the software support, you’re also getting a massive 5000mAh battery which, under the right conditions, can actually last for up to two-days at a time. That’s helpful because you’ll want to make use of the excellent 50Mp main camera which can capture some truly great-looking shots.

Who should buy the Samsung Galaxy A36?

Anyone who wants a long cycle of software updates and a reasonable price tag.

Samsung Galaxy A36: Further considerations

Spend a little bit more and you’ll get better durability overall with the Galaxy A56. Our Galaxy A37 review is coming soon.

Read our full

Samsung Galaxy A36 5G review

10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip Phone

Samsung Galaxy Z Flip 7 FE - Best Affordable Flip Phone

Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

Price When Reviewed:

999 Euro


Best Prices Today:
Samsung

999,00 €

It’s taken quite a while for Samsung to finally embrace the idea of a more affordable version of its Galaxy Flip phones, but we’re glad it’s here at all. For the folks who like the idea of all that the flip factor brings to the table, but have been put off by the typically high price tag that goes with it, the Samsung Galaxy 7 Flip FE is the perfect option.

In many ways, the 7 FE is a slightly revamped Galaxy Z Flip 6, but that’s no bad thing. You’re getting a super bright 3.4-inch 60Hz display on the outside of the phone, and an even better 6.7-inch 120Hz screen on the inside. Unless you’re looking to dive into a spot of gaming, streaming or reading, you can get away with using the outer display for most things (which is helpful if you need a barrier to stop you from endlessly doomscrolling).

The main 50Mp camera does a great job of capturing jaw-dropping snaps with that great bit of colour saturation that Samsung is known for. Plus, thanks to the outer display, you can use that same camera to take all of your selfies, which will have your friends and Instagram followers wondering why your self-portraits look a lot better than theirs.

There are a few issues with the Flip FE, including a somewhat lacklustre battery life and slow charging to go with it, but the main thing working against the phone is the existence of the Z Flip 7. Samsung’s latest mainline flip phone is such a massive upgrade over what came before that it’s just too easy to recommend to anyone who can afford it, but if your budget can’t be budged, then the Z Flip 7 FE still represents a solid alternative.

Who should buy the Samsung Galaxy Z Flip 7 FE?

Fans of the flip phone concept who can’t splurge on the Z Flip 7.

Samsung Galaxy Z Flip 7 FE: Further considerations

If you shop around, previous-gen flagships like the Razr 50 Ultra and the Z Flip 6 are now cheaper than ever.

Read our full

Samsung Galaxy Z Flip 7 FE review

Other Samsung phones tested

Even though the phones featured above are the best of what Samsung currently has to offer, because the company puts out so many handsets each year, there are others are worth mentioning that either didn’t make the cut, or have been dropped due to newer models hitting the scene:

  • Samsung Galaxy S25 Ultra – Last year’s Samsung flagship is, by all accounts, still good enough to topple a good chunk of Android phones being released in 2026. Everything is just so well optimised that the user experience, powered by the Snapdragon 8 Elite chipset, feels incredibly smooth. Plus, given that the S26 Ultra sells at a higher price, the S25 Ultra provides a way of avoiding those inflated costs.
  • Samsung Galaxy S25 Edge – Although it doesn’t have the same head-turning quality of the iPhone Air, the S25 Edge is still a marvel of engineering at just 5.8mm thin. If you’ve ever felt that flagship phones are just too cumbersome in the hand, then this is the phone you’ve been waiting for. It also packs the same 200Mp main camera of the S25 Ultra, so you can take detailed shots in a pinch. Just make sure to shop around, as the phone has plummeted in price a fair bit since launch.
  • Samsung Galaxy S25+ – Always find yourself draining the battery of your current phone a bit too quickly? Well, the Galaxy S25+ is a longevity beast and well worth picking up in 2026. Again, thanks to Samsung’s optimisations, the 4900mAh cell lasts a lot longer here than it would with other brands, so you won’t ever have to worry about battery anxiety towards the end of the day.

Eager for more Samsung? Give these phones a gander:

samsung galaxy s25 edge 4

Anyron Copeman / Foundry

Samsung phone news that could affect your buying decision

There’s quite a lot to look forward to in the world of Samsung right now, so depending on the type of phone you want as your next upgrade, you may want to wait just a little bit longer to give yourself more choice.

The big talk of the town right now concerns Samsung’s next line-up of foldables, which might just be the worst-kept secret in tech given how much information has leaked about them. Things are fairly straightforward with the Galaxy Z Flip 8, which, from what we’ve seen so far, appears to be a modest upgrade at best and is arguably worth waiting for just to see what it does for the price of the existing Flip 7.

Samsung Galaxy Z Fold 8 Wide Version Render 2

Credit: Onleaks, Android Headlines

Where things get interesting are with the Galaxy Z Fold 8 and the squatter, more tablet-like Galaxy Z Fold Wide that’s set to release alongside it. From what we understand, this branching form factor is designed to better compete with the upcoming iPhone Ultra, which is said to employ a similar design and is set to appear later this year.

All these new foldables should be announced on 22 July, though Samsung hasn’t confirmed this as the date for the next Galaxy Unpacked event yet. There are multiple rumours for this date, though, and it could be when we hear about the Galaxy Watch 9 series and Galaxy Watch Ultra 2, as well.

Given that we’ve seen existing price rises for the current Z Fold and Z Flip line-up, however, there’s a good chance that all of these phones may carry an even heftier price tag than we’re used to.

For the folks who are more interested in a budget Samsung phone, we’re also anticipating a reveal of the Samsung Galaxy A27 at any moment now, after the phone was seemingly delayed. From what we can tell, the delay might have been caused by Samsung deciding to opt for having a Snapdragon chipset in the phone as opposed to one of its in-house Exynos CPUs, but either way, it’s the next phone to look out for if you’re planning to spend around £300/$300 – though it too could be more expensive.

Can I get a better Samsung phone deal?

All of the Samsung phones on this list are paired with the absolute best deals currently available for them across the web. Our automatic deals widget surfs through the results of the major retailers instantaneously, so you’ll always know at any given time which shop has the best price going.

Samsung is also known for offering substantial pre-order bonuses with its mainline Galaxy phones. For instance, both the S25 and S26 line-up provided extra storage at no additional cost, and there was a hefty trade-in bonus to go along with it, making for one of those rare opportunities where buying a phone at launch can actually save you a decent amount of money.

If you don’t fancy holding off until the next launch, you can always peruse our collection of the best refurbished phone deals, and then pair one of those handsets with our best SIM-only deals. It’s also worth remembering the big sales events of the year, including Black Friday and Amazon Prime Day, where it’s possible to see massive reductions on SIM-free Samsung handsets.

You might also want to consider leasing your phone from a company like Raylo. It means you can effectively rent the device for a low monthly fee, while giving you the flexibility to choose a separate SIM-only deal and easily upgrade to the next model or change phones.

How we test Samsung phones

Just like with any handset that reaches Tech Advisor towers, every Samsung phone we review is used as the main communications device by one of our tech experts for at least a week, often much longer. This involves using a personal SIM-card, taking notes on real-life battery and charging results, as well as putting the phone through our series of standardised tests, involving apps such as PCMark and Geekbench.

Read more about how we test smartphones.

Why you should trust Tech Advisor for phone reviews and buying advice

As one of the longest-running consumer tech sites based the UK, Tech Advisor has reviewed every mainline Samsung phone ever since the original Samsung Galaxy handset first hit the scene back in 2009. Our core philosophy of offering objective, well-researched buying advice was just as much at the heart of our work then, as it is now.

Who curated this article? 

Anyron Copeman is Tech Advisor’s Mobile Editor and exactly the person to get in touch with whenever you’re unsure over which phone to upgrade to. He has more phones than you’ve had hot dinners and he knows exactly how all of the latest Samsung phones compare to their predecessors, so the addition of each phone on this list has been vetted by him. He’s supported by Chris, our Managing Editor, who has been reviewing phones for 15 years.

How to choose the best Samsung phone

Given that there’s an absurd amount of choice when it comes to buying a Samsung phone, the best thing to do is to consider how you intend to use your handset on a regular basis.

For instance, if you just want to have a sturdy phone for social media, entertainment and taking pictures, then you’ll get on just fine with the Galaxy S25, the Galaxy A56 or even the Galaxy A36. All you have to do there is decide on how much you want to spend and choose the phone that best suits your budget.

Samsung Galaxy A36 4

Jon Mundy / Foundry

If you’re someone who’s constantly responding to emails and going through spreadsheets whilst on the move then you’ll want a phone that gives you more productivity tools. To that end, the Galaxy S26 Ultra and the Galaxy Z Fold 7 are your best options.

The S Pen on the Ultra is perfect for taking notes during meetings, while the larger internal display of the Fold 7 is well-suited for multitasking in a pinch.

For content creators who need a phone that can help them record stable footage and give their selfies a notable boost in quality, the Galaxy Z Flip 7 and the Z Flip 7 FE are the go-to picks. With these phones, you can open them up halfway and have their design work as a makeshift tripod, so you’ve always got an easy means of recording to-camera content.

Samsung Galaxy Phone FAQ


1.

Is every Samsung phone a ‘Galaxy’ phone?

Yes. The ‘Galaxy’ brand is now found across every single Samsung smartphone, so don’t worry too much about it. The company also uses the brand for its headphones, tablets, smartwatches, and laptops – pretty much all of its tech outside of its appliances and TVs.

There were rumours of Samsung moving to a new branding, but it hasn’t happened yet.

2.

What do the S, Z, A, and M letters mean?

Samsung uses letters to distinguish its various product lines.

‘S’ is used to mark its flagship phones – the S26 line is the latest, having launched in March 2026. These are among Samsung’s most expensive and powerful smartphones, marked by powerful specs and capable cameras.

The ‘Z’ branding is reserved for the company’s foldables, which are further split into the ‘Fold’ (larger book-style foldables) and ‘Flip’ (smaller ‘clamshell’ foldables).

Then the ‘A’ and ‘M’ lines are Samsung’s cheaper phones. The A-series sprawls from mid-range phones right down to budget handsets that cost as little as £100/$100, while the M-series overlaps with the lower end of the A-range and goes even cheaper – though Galaxy M phones often don’t launch in the US and Europe.

3.

Why should I buy a Samsung phone?

There are a few reasons to opt for Samsung over other Android brands. The main one right now is the company’s commitment to software support – you’ll get six years of updates with most, while the flagships get seven years of both. Only Google, the makers of Android, can match that with Pixel phones.

Beyond that, Samsung phones are known for slick designs and impressive cameras. They also all run One UI, the company’s customised Android skin, which is among our favourites – making Samsung phones easier to use than a lot of Android alternatives.

4.

What are the best Samsung phone alternatives?

Obviously, Samsung’s biggest rival worldwide is Apple, but you probably already know if you want an iPhone or not.

Within the Android space, the other options depend on where you live. If you’re in the US or Canada then the main alternatives are Google Pixel, OnePlus and Motorola. Google and OnePlus offer strong competition at the flagship end, but Motorola has a range of handsets to match Samsung’s at every price point.

Outside of the US you may have more options. Xiaomi, Oppo and Vivo are just a few of the Chinese phone companies that ship handsets across Europe and Asia, though not in the US.

5.

Why aren’t there more cheap Samsung phones in this list?

While Samsung’s phone range covers every price, from the cheapest phones to premium folding flagships, our ranking is dominated by more expensive options.

There are two reasons for this. One is that we can only review the phones we have to test, and it’s typically more difficult to get our hands on those cheaper models.

Also, Samsung’s cheaper phones can be a bit hit-and-miss. Galaxy A handsets are often worth buying, but Galaxy M devices tend to be underpowered and not worth recommending for most people.

Like all cheap smartphones, budget Samsung offerings come with significant compromises. We always explain clearly what these are in our full reviews, so you can decide if they’re worth putting up with in exchange for a significant saving compared to flagships.

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Samsung makes some of the most popular smartphones on the market, and it’s easy to see why. The best Galaxy phones combine premium hardware with slick software and distinctive design.

The long-standing battle with Apple iPhones, and more recently the likes of Google Pixel, Oppo and others, has helped Samsung keep innovating and it offers myriad phone models for all budgets, needs and tastes – from budget Galaxy A to folding Galaxy Z.

Samsung Galaxy S26 Ultra

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1.449,00 €

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Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

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Samsung Galaxy S25 FE

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749,00 €

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Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

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Samsung Galaxy A17 5G

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Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

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Samsung Galaxy Z Fold 7

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2.099,00 €

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Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

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Samsung Galaxy Z Flip 7

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Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

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Samsung Galaxy S26+

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Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

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Samsung Galaxy S26

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Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

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Samsung Galaxy S25

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899,00 €

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Show Pros & Cons

Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

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Samsung Galaxy A36 5G

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Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

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Samsung Galaxy Z Flip 7 FE

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999,00 €

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Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

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Not everyone is a winner, though, and that’s why we rigorously test and review almost every Galaxy phone to let you know which ones to buy or avoid. As much as Samsung hits it out the park, there are also some stinkers.

Although the Galaxy S26 launch is now firmly in the rearview mirror, we are anticipating the next generation of foldables to appear soon. While Samsung has yet to confirm as much, all signs point towards there being an Unpacked event on 22 July, which would tie in with all of the rumours surrounding the Z Fold 8, the Z Fold Wide and the Z Flip 8 that have been flooding the internet.

If any of those phones strike your interest then it’s probably worth waiting until we know more, but for all other Samsung phones, keep on reading.

Best Samsung phone reviews

1. Samsung Galaxy S26 Ultra – Best Overall

Samsung Galaxy S26 Ultra - Best Overall

Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

Price When Reviewed:

1449 Euro


Best Prices Today:
Samsung

1.449,00 €

Ever since Samsung first unveiled its ‘Ultra’ phone several years back, the company has consistently offered one of the most feature-packed Android flagships on the market, and that remains the case with the new Galaxy S26 Ultra. It might not be a complete reinvention of its predecessor, but it’s a top-tier phone nonetheless.

It’s the combination of an epic 6.9-inch display, rich stereo speakers, epic battery life and versatile cameras that make the S26 Ultra the one Samsung phone to buy to avoid any mobile-related FOMO. The whole thing is made even better this year with the addition of Privacy Display, which blocks out areas of the screen or the entire screen.

It’s such an ingenious feature that we reckon all manufacturers will have their own version of the tech within a few years, and it means that everyday actions such as sending information to loved ones or opening up your banking apps cannot be spied on by those around you. While the battery size has stayed the same at 5000mAh, there has at least been a big uptick in charging with both wired and wireless speeds bumped to 60- and 25W, respectively – albeit without the Qi2 magnets built in as we all hoped for.

Although the cameras are largely unchanged from last year, there is a handy addition in the form of horizon lock – something that’s been a staple of action cameras for years. This bit of software can keep your videos steady at a specific horizon level, even as you rotate the phone itself, which is a big win for mobile content creators who require smooth footage.

The device is also thinner than previously, while still t

Who should buy the Samsung Galaxy S26 Ultra?

Professionals and content creators who need top-shelf specs across the board

Samsung Galaxy S26 Ultra: Further considerations

It’s a lot more expensive than the S25 Ultra, which can now be found for less

Read our full

Samsung Galaxy S26 Ultra review

2. Samsung Galaxy S25 FE – Best Mid-Range

Samsung Galaxy S25 FE - Best Mid-Range

Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

Price When Reviewed:

749 Euro


Best Prices Today:
Samsung

749,00 €

For the longest time, Samsung’s Fan Edition phones have seemed to occupy a commercial no-man’s land where the value didn’t appear to be quite as good as the company’s A-series mid-range handsets, nor were they as feature-packed as the entry-level model of that year’s flagship Samsung phones.

Well, all of that has gone out of the window with the Galaxy S25 FE.

With this latest phone, Samsung has finally hit the right balance of value and performance. The Exynos 2400 chipset is the same one that was previously reserved for the Samsung Galaxy S24, and it performs well in everyday use. The only area where it struggles is in more demanding 3D games, but otherwise it has just the right amount of grunt for most users.

You’re also getting a larger display than the standard S25 with a sizeable 6.7-inch AMOLED panel, which is great for catching a bit of entertainment on the go, and the stereo speakers boast impressive sound for when you’re watching Netflix at home. On the back, you have no less than three cameras, spearheaded by a 50Mp main sensor which can pump out some great-looking shots with that typical Samsung eye for colour.

The fact that the phone is a whole £150/$150 cheaper than the S25 and comes with the full promise of seven years of software updates just makes it even better. It would be nice if Samsung could do more to beef up the secondary cameras, but that’s a minor blemish on what is overall a great option for anyone interested in buying a mid-range phone.

Who should buy the Samsung Galaxy S25 FE?

Samsung fans who want a flagship-quality phone for less, or anyone looking for the best mid-range phone you can buy.

Samsung Galaxy S25 FE: Further considerations

The standard Galaxy S25 can be found for around the same price when discounted, and is a better choice if you prefer small phones.

Read our full

Samsung Galaxy S25 FE review

3. Samsung Galaxy A17 5G – Best Budget

Samsung Galaxy A17 5G - Best Budget

Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

Price When Reviewed:

229 Euro


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€156

cyberport

€156

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€156.9

JACOB

€169.5

OTTO

€149.99

Samsung

229,00 €

If ever someone wanted to solidify the argument that Samsung currently rests too hard on its laurels, the Galaxy A17 5G makes for the perfect piece of evidence, but it’s far from a bad phone. Even though it’s almost identical to the previous Galaxy A16, it’s still using the solid foundations that Samsung has built in the budget sector to become an easy buy for anyone shopping at this price point.

In terms of upgrades, the only major difference here is the bump from 90Hz to 120Hz, but when you pair that with the eye-catching 6.7-inch AMOLED display, it’s a nice feature to have and one that just makes day-to-day use feel even better. The Exynos 1330 chipset makes a return, but for a phone that’s priced at £199, it easily gets the job done without any complaints.

The key thing that the A17 does so well is convince you that it’s anything but a budget phone, and it does this largely through its design and software. On the former, the phone combines a plastic frame with a glass fibre back to feel almost premium in the hand, and at 7.5mm thin, it’s also wonderfully lightweight.

With regards to software, you’re getting One UI 7 out of the box, which felt like the big shift that Samsung fans had been waiting years for at the time of launch, taking on a far more aesthetically pleasing tone that better mirrors what Apple’s iOS brings to the table. An update to One UI 8 has since become available, making it even more appealing.

Getting six years of updates from the time of launch is the icing on the cake, but it’s still worth considering the A16 as it can now be found for even less.

Who should buy the Samsung Galaxy A17 5G?

Samsung fans who want a budget phone that ticks all the right boxes.

Samsung Galaxy A17 5G: Further considerations

The Galaxy A16 is practically the same and now even cheaper.

Read our full

Samsung Galaxy A17 5G review

4. Samsung Galaxy Z Fold 7 – Best Foldable

Samsung Galaxy Z Fold 7 - Best Foldable

Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

Price When Reviewed:

2099 Euro


Best Prices Today:
Samsung

2.099,00 €

While great in their own right, the most recent Galaxy Fold phones have felt like a lesser experience than what competitors such as OnePlus and Honor have been able to provide, but that feeling of envy is nowhere to be found with the massively upgraded Galaxy Z Fold 7. This is a foldable phone that means business, and it’s a must-have for any Samsung fan with the budget to splash.

The biggest upgrade here is that, compared to the Z Fold 6, the 7 is now just 4.2mm thick when unfolded, making it barely that much larger than the USB-C port at the bottom. With this new lightweight build in tow, it no longer feels as if you’re carrying around two devices in your pocket, and it’s much more comfortable to use the phone unfolded for longer periods of time.

As with any book-style foldable phone, the reason why you would want the Z Fold 7 is for its ability to amp up your productivity on the go. When using the 8-inch inner display, it’s very easy to multitask with several apps at once, making it possible to research a document while typing up your findings at the same time.

You can also use the form factor to prop up half of the interior display, perfect for watching content when you’re on a plane, as you don’t need to hold the phone in your hand. The cameras have also been massively upgraded this iteration, so you’ll be able to capture plenty of colourful shots that won’t leave you pining for the S25 Ultra.

Who should buy the Samsung Galaxy Z Fold 7?

Productivity users who need their phone to operate as a work device with multitasking features.

Samsung Galaxy Z Fold 7: Further considerations

It’s the most expensive Samsung phone by far – even the S25 Ultra seems cheap by comparison.

Read our full

Samsung Galaxy Z Fold 7 review

5. Samsung Galaxy Z Flip 7 – Best Flip Phone

Samsung Galaxy Z Flip 7 - Best Flip Phone

Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

Price When Reviewed:

1.199 Euro


Best Prices Today:
Computeruniverse

€1019

cyberport

€1019

Samsung

1.199,00 €

Just like the Z Fold 7, the Flip 7 represents a major leap forward for Samsung’s foldable line-up, finally meeting the competition on level ground thanks to a whole host of upgrades that fans have been clamouring for. While there’s a lot to like about this phone, it’s the new cover screen that held our attention more than anything else.

Instead of the cramped and weirdly ratioed outer screen of the Galaxy Z Flip 6, the Flip 7 takes a leaf out of Motorola’s book in offering an external display that’s almost end-to-end, making it much better suited for using full-fat apps at short notice. It’s bright too, with 2600 nits, so unless you’re after a specific use-case, there’s a good chance that you won’t need to use the interior display most of the time.

For the moments when you do want to kick back with a film or dabble in a spot of gaming, the Z Flip 7’s internal 6.9-inch display has you covered. The vibrant AMOLED panel works in tandem with the Samsung Exynos 2500 chipset to deliver an overall experience that’ll leave you wanting for very little.

If there’s one area that could still do with some improvement it’s in the battery life, not just in longevity but also the speed of the charging (25W is simply too slow in 2025). Still, it’s a minor issue, and the fact that you can get seven years of updates from the point of launch just makes the Z Flip 7 one of the better investments right now in the world of flip phones.

Who should buy the Samsung Galaxy Z Flip 7?

Content creators and those who appreciate having a compact phone with high-end specs.

Samsung Galaxy Z Flip 7: Further considerations

While handy for shooting selfies, the cameras don’t quite compete with the standard Galaxy S phones.

Read our full

Samsung Galaxy Z Flip 7 review

6. Samsung Galaxy S26+ – Best Battery Life

Samsung Galaxy S26+ - Best Battery Life

Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

Price When Reviewed:

1.129 Euro


Best Prices Today:
Samsung

1.249,00 €

While the S26 is an ideal entry-point into Samsung’s latest flagship range, and the Galaxy S26 Ultra is arguably too expensive for many users, the Samsung Galaxy S26+ represents the perfect middle ground. You’re getting tons of flagship features here, including an epic battery life that crucially won’t cost you as much as the Ultra.

Just like it’s been with previous generations, the main appeal here over opting for the standard Galaxy S26 is that you’re getting a larger 6.7-inch AMOLED display for your money, alongside a beefier 4900mAh cell. The combination of these two factors is exactly why the S26+ is a great handset for entertainment.

Admittedly, it would have been nice if Samsung had seen fit to upgrade the battery or charging speeds in any way over the S25+, but the core experience is still solid and it’s very unlikely that you’ll ever find yourself dreading a low battery alert towards the end of the day. Plus, the new Exynos 2600 chipset is more efficient than before to help lessen everyday battery even further.

The real allure of the S26+ to non-Samsung users will be in all that you get from the brand’s ecosystem. For starters, seven years of OS updates is brilliant for providing long-term value, and Samsung’s OneUI overlay and Galaxy AI software continue to get better each year, and the S26+ is one of the go-to phones right now to show all of that off in its best light.

See also  How To Make Your Android Phone The Heart Of Your Smart Home

Who should buy the Samsung Galaxy S26+?

Gamers and streamers who want a long-lasting, big-screened flagship phone.

Samsung Galaxy S26+: Further considerations

Camera and charging speeds are bested by the competition. Doesn’t have the Ultra’s Privacy Display.

Read our full

Samsung Galaxy S26+ review

7. Samsung Galaxy S26 – Best Compact Flagship

Samsung Galaxy S26 - Best Compact Flagship

Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

Price When Reviewed:

999 Euro


Best Prices Today:
Alternate

€676

Computeruniverse

€681

cyberport

€681

OTTO

€829.99

Samsung

999,00 €

In a vacuum, the Samsung Galaxy S26 is a great smartphone, but when viewed in the context of what came before, as well as against its closest competitors from Google and Apple, things get a bit trickier. Still, even with these caveats, the headline is that this is a worthy upgrade for anyone who wants a compact phone with flagship performance.

Despite the fact that it retains the same slim profile of its predecessor, the Galaxy S26 actually has a slightly larger 6.3-inch display, so you’re getting a better viewing experience for your money, and one that, as always, is bolstered by Samsung’s colourful AMOLED 2X technology.

The battery is also larger now at 4,300mAh, and Samsung’s optimisations allow that cell to last for more than one day at a time under certain use cases. The addition of the updated Snapdragon 8 Elite Gen 5 chipset is a big win too, with everything from multitasking to Galaxy AI feeling just that little bit faster than before.

As mentioned, however, the S26 isn’t without its faults. A lot has stayed the same, including the camera set-up, but the phone now costs more with a starting tag of £879/$899 (although the storage has also been bumped, with 256GB now being the baseline). With the Galaxy S25 now being cheaper, the S26 is best reserved for those who plan on carrying the phone for the entire seven years or so that Samsung plans to support it.

Who should buy the Samsung Galaxy S26?

Fans of compact phones who want a handset for the long haul.

Samsung Galaxy S26: Further considerations

It’s more expensive than the Galaxy S25, which is now much cheaper than before.

Read our full

Samsung Galaxy S26 review

8. Samsung Galaxy S25 – Best Previous-Gen Flagship

Samsung Galaxy S25 - Best Previous-Gen Flagship

Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

Price When Reviewed:

899 Euro


Best Prices Today:
Samsung

899,00 €

Although the newer Samsung Galaxy S26 is available to buy, the previous-gen Galaxy S25 is still a great phone and, thanks to several price drops since launch, it’s now a bargain for anyone after a flagship phone on the cheap.

Even though it hasn’t made a ton of leaps in hardware, Samsung has slowly been perfecting its software game and now, the Galaxy S25 represents one of the most competent Android phones you can buy today. While it might not be the best at any one particular thing, it is a great jack of all trades, much in the same vein as the iPhone 16 (its closest competitor).

The super fast Snapdragon 8 Elite for Galaxy chipset is what ties the whole thing together. Coupled with the 120Hz LPTO tech, every type of app runs so smoothly that your existing phone will feel positively ancient by comparison, and the added benefit of Galaxy AI just gets you even more bang for your buck.

It’s also worth mentioning that with a 6.2-inch display, the Galaxy S25 is one of those rare phones that can genuinely be used one-handed, so if you’re sick of the trend that implores companies to explore even bigger handsets, then this is the phone for you. There’s even a 512GB model so if you prefer having more onboard storage for apps and photos, you have that option here.

Who should buy the Samsung Galaxy S25?

Android users after an upgrade that offers a great experience across the board.

Samsung Galaxy S25: Further considerations

The Galaxy S26 is now on the scene with a faster processor and a bigger battery.

Read our full

Samsung Galaxy S25 review

9. Samsung Galaxy A36 5G – Best Value

Samsung Galaxy A36 5G - Best Value

Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

Price When Reviewed:

379 Euro


Best Prices Today:
Alternate

€252

Samsung

379,00 €

From the A56 down to the A16, Samsung has plenty of great budget options available to those who simply cannot afford a handset from the main Galaxy S line-up, but of all the ones you can buy, it’s the Galaxy A36 that hits the sweet spot of being affordable yet feature-packed. 

Admittedly, the Galaxy A36 isn’t going to wow anyone with its looks, but if you’re the type of person who always puts a case on their phone then this isn’t going to matter all too much. What is important is that, unlike most of the phones you can find around the A36’s £399/$399.99 price point, you’re getting a full six years of software and security updates from the time of launch.

Unfortunately, most budget/mid-range phones still tend to cap out at around three-years of support if you’re lucky, so to have double that on an affordable device is a huge win for consumers, especially if you don’t want to go through the upgrading process again in just a few years.

Beyond the software support, you’re also getting a massive 5000mAh battery which, under the right conditions, can actually last for up to two-days at a time. That’s helpful because you’ll want to make use of the excellent 50Mp main camera which can capture some truly great-looking shots.

Who should buy the Samsung Galaxy A36?

Anyone who wants a long cycle of software updates and a reasonable price tag.

Samsung Galaxy A36: Further considerations

Spend a little bit more and you’ll get better durability overall with the Galaxy A56. Our Galaxy A37 review is coming soon.

Read our full

Samsung Galaxy A36 5G review

10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip Phone

Samsung Galaxy Z Flip 7 FE - Best Affordable Flip Phone

Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

Price When Reviewed:

999 Euro


Best Prices Today:
Samsung

999,00 €

It’s taken quite a while for Samsung to finally embrace the idea of a more affordable version of its Galaxy Flip phones, but we’re glad it’s here at all. For the folks who like the idea of all that the flip factor brings to the table, but have been put off by the typically high price tag that goes with it, the Samsung Galaxy 7 Flip FE is the perfect option.

In many ways, the 7 FE is a slightly revamped Galaxy Z Flip 6, but that’s no bad thing. You’re getting a super bright 3.4-inch 60Hz display on the outside of the phone, and an even better 6.7-inch 120Hz screen on the inside. Unless you’re looking to dive into a spot of gaming, streaming or reading, you can get away with using the outer display for most things (which is helpful if you need a barrier to stop you from endlessly doomscrolling).

The main 50Mp camera does a great job of capturing jaw-dropping snaps with that great bit of colour saturation that Samsung is known for. Plus, thanks to the outer display, you can use that same camera to take all of your selfies, which will have your friends and Instagram followers wondering why your self-portraits look a lot better than theirs.

There are a few issues with the Flip FE, including a somewhat lacklustre battery life and slow charging to go with it, but the main thing working against the phone is the existence of the Z Flip 7. Samsung’s latest mainline flip phone is such a massive upgrade over what came before that it’s just too easy to recommend to anyone who can afford it, but if your budget can’t be budged, then the Z Flip 7 FE still represents a solid alternative.

Who should buy the Samsung Galaxy Z Flip 7 FE?

Fans of the flip phone concept who can’t splurge on the Z Flip 7.

Samsung Galaxy Z Flip 7 FE: Further considerations

If you shop around, previous-gen flagships like the Razr 50 Ultra and the Z Flip 6 are now cheaper than ever.

Read our full

Samsung Galaxy Z Flip 7 FE review

Other Samsung phones tested

Even though the phones featured above are the best of what Samsung currently has to offer, because the company puts out so many handsets each year, there are others are worth mentioning that either didn’t make the cut, or have been dropped due to newer models hitting the scene:

  • Samsung Galaxy S25 Ultra – Last year’s Samsung flagship is, by all accounts, still good enough to topple a good chunk of Android phones being released in 2026. Everything is just so well optimised that the user experience, powered by the Snapdragon 8 Elite chipset, feels incredibly smooth. Plus, given that the S26 Ultra sells at a higher price, the S25 Ultra provides a way of avoiding those inflated costs.
  • Samsung Galaxy S25 Edge – Although it doesn’t have the same head-turning quality of the iPhone Air, the S25 Edge is still a marvel of engineering at just 5.8mm thin. If you’ve ever felt that flagship phones are just too cumbersome in the hand, then this is the phone you’ve been waiting for. It also packs the same 200Mp main camera of the S25 Ultra, so you can take detailed shots in a pinch. Just make sure to shop around, as the phone has plummeted in price a fair bit since launch.
  • Samsung Galaxy S25+ – Always find yourself draining the battery of your current phone a bit too quickly? Well, the Galaxy S25+ is a longevity beast and well worth picking up in 2026. Again, thanks to Samsung’s optimisations, the 4900mAh cell lasts a lot longer here than it would with other brands, so you won’t ever have to worry about battery anxiety towards the end of the day.

Eager for more Samsung? Give these phones a gander:

samsung galaxy s25 edge 4

Anyron Copeman / Foundry

Samsung phone news that could affect your buying decision

There’s quite a lot to look forward to in the world of Samsung right now, so depending on the type of phone you want as your next upgrade, you may want to wait just a little bit longer to give yourself more choice.

The big talk of the town right now concerns Samsung’s next line-up of foldables, which might just be the worst-kept secret in tech given how much information has leaked about them. Things are fairly straightforward with the Galaxy Z Flip 8, which, from what we’ve seen so far, appears to be a modest upgrade at best and is arguably worth waiting for just to see what it does for the price of the existing Flip 7.

Samsung Galaxy Z Fold 8 Wide Version Render 2

Credit: Onleaks, Android Headlines

Where things get interesting are with the Galaxy Z Fold 8 and the squatter, more tablet-like Galaxy Z Fold Wide that’s set to release alongside it. From what we understand, this branching form factor is designed to better compete with the upcoming iPhone Ultra, which is said to employ a similar design and is set to appear later this year.

All these new foldables should be announced on 22 July, though Samsung hasn’t confirmed this as the date for the next Galaxy Unpacked event yet. There are multiple rumours for this date, though, and it could be when we hear about the Galaxy Watch 9 series and Galaxy Watch Ultra 2, as well.

Given that we’ve seen existing price rises for the current Z Fold and Z Flip line-up, however, there’s a good chance that all of these phones may carry an even heftier price tag than we’re used to.

For the folks who are more interested in a budget Samsung phone, we’re also anticipating a reveal of the Samsung Galaxy A27 at any moment now, after the phone was seemingly delayed. From what we can tell, the delay might have been caused by Samsung deciding to opt for having a Snapdragon chipset in the phone as opposed to one of its in-house Exynos CPUs, but either way, it’s the next phone to look out for if you’re planning to spend around £300/$300 – though it too could be more expensive.

Can I get a better Samsung phone deal?

All of the Samsung phones on this list are paired with the absolute best deals currently available for them across the web. Our automatic deals widget surfs through the results of the major retailers instantaneously, so you’ll always know at any given time which shop has the best price going.

Samsung is also known for offering substantial pre-order bonuses with its mainline Galaxy phones. For instance, both the S25 and S26 line-up provided extra storage at no additional cost, and there was a hefty trade-in bonus to go along with it, making for one of those rare opportunities where buying a phone at launch can actually save you a decent amount of money.

If you don’t fancy holding off until the next launch, you can always peruse our collection of the best refurbished phone deals, and then pair one of those handsets with our best SIM-only deals. It’s also worth remembering the big sales events of the year, including Black Friday and Amazon Prime Day, where it’s possible to see massive reductions on SIM-free Samsung handsets.

You might also want to consider leasing your phone from a company like Raylo. It means you can effectively rent the device for a low monthly fee, while giving you the flexibility to choose a separate SIM-only deal and easily upgrade to the next model or change phones.

How we test Samsung phones

Just like with any handset that reaches Tech Advisor towers, every Samsung phone we review is used as the main communications device by one of our tech experts for at least a week, often much longer. This involves using a personal SIM-card, taking notes on real-life battery and charging results, as well as putting the phone through our series of standardised tests, involving apps such as PCMark and Geekbench.

Read more about how we test smartphones.

Why you should trust Tech Advisor for phone reviews and buying advice

As one of the longest-running consumer tech sites based the UK, Tech Advisor has reviewed every mainline Samsung phone ever since the original Samsung Galaxy handset first hit the scene back in 2009. Our core philosophy of offering objective, well-researched buying advice was just as much at the heart of our work then, as it is now.

Who curated this article? 

Anyron Copeman is Tech Advisor’s Mobile Editor and exactly the person to get in touch with whenever you’re unsure over which phone to upgrade to. He has more phones than you’ve had hot dinners and he knows exactly how all of the latest Samsung phones compare to their predecessors, so the addition of each phone on this list has been vetted by him. He’s supported by Chris, our Managing Editor, who has been reviewing phones for 15 years.

How to choose the best Samsung phone

Given that there’s an absurd amount of choice when it comes to buying a Samsung phone, the best thing to do is to consider how you intend to use your handset on a regular basis.

For instance, if you just want to have a sturdy phone for social media, entertainment and taking pictures, then you’ll get on just fine with the Galaxy S25, the Galaxy A56 or even the Galaxy A36. All you have to do there is decide on how much you want to spend and choose the phone that best suits your budget.

Samsung Galaxy A36 4

Jon Mundy / Foundry

If you’re someone who’s constantly responding to emails and going through spreadsheets whilst on the move then you’ll want a phone that gives you more productivity tools. To that end, the Galaxy S26 Ultra and the Galaxy Z Fold 7 are your best options.

The S Pen on the Ultra is perfect for taking notes during meetings, while the larger internal display of the Fold 7 is well-suited for multitasking in a pinch.

For content creators who need a phone that can help them record stable footage and give their selfies a notable boost in quality, the Galaxy Z Flip 7 and the Z Flip 7 FE are the go-to picks. With these phones, you can open them up halfway and have their design work as a makeshift tripod, so you’ve always got an easy means of recording to-camera content.

Samsung Galaxy Phone FAQ


1.

Is every Samsung phone a ‘Galaxy’ phone?

Yes. The ‘Galaxy’ brand is now found across every single Samsung smartphone, so don’t worry too much about it. The company also uses the brand for its headphones, tablets, smartwatches, and laptops – pretty much all of its tech outside of its appliances and TVs.

There were rumours of Samsung moving to a new branding, but it hasn’t happened yet.

2.

What do the S, Z, A, and M letters mean?

Samsung uses letters to distinguish its various product lines.

‘S’ is used to mark its flagship phones – the S26 line is the latest, having launched in March 2026. These are among Samsung’s most expensive and powerful smartphones, marked by powerful specs and capable cameras.

The ‘Z’ branding is reserved for the company’s foldables, which are further split into the ‘Fold’ (larger book-style foldables) and ‘Flip’ (smaller ‘clamshell’ foldables).

Then the ‘A’ and ‘M’ lines are Samsung’s cheaper phones. The A-series sprawls from mid-range phones right down to budget handsets that cost as little as £100/$100, while the M-series overlaps with the lower end of the A-range and goes even cheaper – though Galaxy M phones often don’t launch in the US and Europe.

3.

Why should I buy a Samsung phone?

There are a few reasons to opt for Samsung over other Android brands. The main one right now is the company’s commitment to software support – you’ll get six years of updates with most, while the flagships get seven years of both. Only Google, the makers of Android, can match that with Pixel phones.

Beyond that, Samsung phones are known for slick designs and impressive cameras. They also all run One UI, the company’s customised Android skin, which is among our favourites – making Samsung phones easier to use than a lot of Android alternatives.

4.

What are the best Samsung phone alternatives?

Obviously, Samsung’s biggest rival worldwide is Apple, but you probably already know if you want an iPhone or not.

Within the Android space, the other options depend on where you live. If you’re in the US or Canada then the main alternatives are Google Pixel, OnePlus and Motorola. Google and OnePlus offer strong competition at the flagship end, but Motorola has a range of handsets to match Samsung’s at every price point.

Outside of the US you may have more options. Xiaomi, Oppo and Vivo are just a few of the Chinese phone companies that ship handsets across Europe and Asia, though not in the US.

5.

Why aren’t there more cheap Samsung phones in this list?

While Samsung’s phone range covers every price, from the cheapest phones to premium folding flagships, our ranking is dominated by more expensive options.

There are two reasons for this. One is that we can only review the phones we have to test, and it’s typically more difficult to get our hands on those cheaper models.

Also, Samsung’s cheaper phones can be a bit hit-and-miss. Galaxy A handsets are often worth buying, but Galaxy M devices tend to be underpowered and not worth recommending for most people.

Like all cheap smartphones, budget Samsung offerings come with significant compromises. We always explain clearly what these are in our full reviews, so you can decide if they’re worth putting up with in exchange for a significant saving compared to flagships.

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Samsung makes some of the most popular smartphones on the market, and it’s easy to see why. The best Galaxy phones combine premium hardware with slick software and distinctive design.

The long-standing battle with Apple iPhones, and more recently the likes of Google Pixel, Oppo and others, has helped Samsung keep innovating and it offers myriad phone models for all budgets, needs and tastes – from budget Galaxy A to folding Galaxy Z.

Samsung Galaxy S26 Ultra

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1.449,00 €

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Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

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Samsung Galaxy S25 FE

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749,00 €

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Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

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Samsung Galaxy A17 5G

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€156

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Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

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Samsung Galaxy Z Fold 7

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2.099,00 €

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Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

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Samsung Galaxy Z Flip 7

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€1019

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Show Pros & Cons

Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

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Samsung Galaxy S26+

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1.249,00 €

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Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

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Samsung Galaxy S26

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Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

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Samsung Galaxy S25

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Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

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Samsung Galaxy A36 5G

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Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

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Samsung Galaxy Z Flip 7 FE

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Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

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Not everyone is a winner, though, and that’s why we rigorously test and review almost every Galaxy phone to let you know which ones to buy or avoid. As much as Samsung hits it out the park, there are also some stinkers.

Although the Galaxy S26 launch is now firmly in the rearview mirror, we are anticipating the next generation of foldables to appear soon. While Samsung has yet to confirm as much, all signs point towards there being an Unpacked event on 22 July, which would tie in with all of the rumours surrounding the Z Fold 8, the Z Fold Wide and the Z Flip 8 that have been flooding the internet.

If any of those phones strike your interest then it’s probably worth waiting until we know more, but for all other Samsung phones, keep on reading.

Best Samsung phone reviews

1. Samsung Galaxy S26 Ultra – Best Overall

Samsung Galaxy S26 Ultra - Best Overall

Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

Price When Reviewed:

1449 Euro


Best Prices Today:
Samsung

1.449,00 €

Ever since Samsung first unveiled its ‘Ultra’ phone several years back, the company has consistently offered one of the most feature-packed Android flagships on the market, and that remains the case with the new Galaxy S26 Ultra. It might not be a complete reinvention of its predecessor, but it’s a top-tier phone nonetheless.

It’s the combination of an epic 6.9-inch display, rich stereo speakers, epic battery life and versatile cameras that make the S26 Ultra the one Samsung phone to buy to avoid any mobile-related FOMO. The whole thing is made even better this year with the addition of Privacy Display, which blocks out areas of the screen or the entire screen.

It’s such an ingenious feature that we reckon all manufacturers will have their own version of the tech within a few years, and it means that everyday actions such as sending information to loved ones or opening up your banking apps cannot be spied on by those around you. While the battery size has stayed the same at 5000mAh, there has at least been a big uptick in charging with both wired and wireless speeds bumped to 60- and 25W, respectively – albeit without the Qi2 magnets built in as we all hoped for.

Although the cameras are largely unchanged from last year, there is a handy addition in the form of horizon lock – something that’s been a staple of action cameras for years. This bit of software can keep your videos steady at a specific horizon level, even as you rotate the phone itself, which is a big win for mobile content creators who require smooth footage.

The device is also thinner than previously, while still t

Who should buy the Samsung Galaxy S26 Ultra?

Professionals and content creators who need top-shelf specs across the board

Samsung Galaxy S26 Ultra: Further considerations

It’s a lot more expensive than the S25 Ultra, which can now be found for less

Read our full

Samsung Galaxy S26 Ultra review

2. Samsung Galaxy S25 FE – Best Mid-Range

Samsung Galaxy S25 FE - Best Mid-Range

Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

Price When Reviewed:

749 Euro


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Samsung

749,00 €

For the longest time, Samsung’s Fan Edition phones have seemed to occupy a commercial no-man’s land where the value didn’t appear to be quite as good as the company’s A-series mid-range handsets, nor were they as feature-packed as the entry-level model of that year’s flagship Samsung phones.

Well, all of that has gone out of the window with the Galaxy S25 FE.

With this latest phone, Samsung has finally hit the right balance of value and performance. The Exynos 2400 chipset is the same one that was previously reserved for the Samsung Galaxy S24, and it performs well in everyday use. The only area where it struggles is in more demanding 3D games, but otherwise it has just the right amount of grunt for most users.

You’re also getting a larger display than the standard S25 with a sizeable 6.7-inch AMOLED panel, which is great for catching a bit of entertainment on the go, and the stereo speakers boast impressive sound for when you’re watching Netflix at home. On the back, you have no less than three cameras, spearheaded by a 50Mp main sensor which can pump out some great-looking shots with that typical Samsung eye for colour.

The fact that the phone is a whole £150/$150 cheaper than the S25 and comes with the full promise of seven years of software updates just makes it even better. It would be nice if Samsung could do more to beef up the secondary cameras, but that’s a minor blemish on what is overall a great option for anyone interested in buying a mid-range phone.

Who should buy the Samsung Galaxy S25 FE?

Samsung fans who want a flagship-quality phone for less, or anyone looking for the best mid-range phone you can buy.

Samsung Galaxy S25 FE: Further considerations

The standard Galaxy S25 can be found for around the same price when discounted, and is a better choice if you prefer small phones.

Read our full

Samsung Galaxy S25 FE review

3. Samsung Galaxy A17 5G – Best Budget

Samsung Galaxy A17 5G - Best Budget

Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

Price When Reviewed:

229 Euro


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€156

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€156

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€156.9

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€169.5

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€149.99

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229,00 €

If ever someone wanted to solidify the argument that Samsung currently rests too hard on its laurels, the Galaxy A17 5G makes for the perfect piece of evidence, but it’s far from a bad phone. Even though it’s almost identical to the previous Galaxy A16, it’s still using the solid foundations that Samsung has built in the budget sector to become an easy buy for anyone shopping at this price point.

In terms of upgrades, the only major difference here is the bump from 90Hz to 120Hz, but when you pair that with the eye-catching 6.7-inch AMOLED display, it’s a nice feature to have and one that just makes day-to-day use feel even better. The Exynos 1330 chipset makes a return, but for a phone that’s priced at £199, it easily gets the job done without any complaints.

The key thing that the A17 does so well is convince you that it’s anything but a budget phone, and it does this largely through its design and software. On the former, the phone combines a plastic frame with a glass fibre back to feel almost premium in the hand, and at 7.5mm thin, it’s also wonderfully lightweight.

With regards to software, you’re getting One UI 7 out of the box, which felt like the big shift that Samsung fans had been waiting years for at the time of launch, taking on a far more aesthetically pleasing tone that better mirrors what Apple’s iOS brings to the table. An update to One UI 8 has since become available, making it even more appealing.

Getting six years of updates from the time of launch is the icing on the cake, but it’s still worth considering the A16 as it can now be found for even less.

Who should buy the Samsung Galaxy A17 5G?

Samsung fans who want a budget phone that ticks all the right boxes.

Samsung Galaxy A17 5G: Further considerations

The Galaxy A16 is practically the same and now even cheaper.

Read our full

Samsung Galaxy A17 5G review

4. Samsung Galaxy Z Fold 7 – Best Foldable

Samsung Galaxy Z Fold 7 - Best Foldable

Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

Price When Reviewed:

2099 Euro


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Samsung

2.099,00 €

While great in their own right, the most recent Galaxy Fold phones have felt like a lesser experience than what competitors such as OnePlus and Honor have been able to provide, but that feeling of envy is nowhere to be found with the massively upgraded Galaxy Z Fold 7. This is a foldable phone that means business, and it’s a must-have for any Samsung fan with the budget to splash.

The biggest upgrade here is that, compared to the Z Fold 6, the 7 is now just 4.2mm thick when unfolded, making it barely that much larger than the USB-C port at the bottom. With this new lightweight build in tow, it no longer feels as if you’re carrying around two devices in your pocket, and it’s much more comfortable to use the phone unfolded for longer periods of time.

As with any book-style foldable phone, the reason why you would want the Z Fold 7 is for its ability to amp up your productivity on the go. When using the 8-inch inner display, it’s very easy to multitask with several apps at once, making it possible to research a document while typing up your findings at the same time.

You can also use the form factor to prop up half of the interior display, perfect for watching content when you’re on a plane, as you don’t need to hold the phone in your hand. The cameras have also been massively upgraded this iteration, so you’ll be able to capture plenty of colourful shots that won’t leave you pining for the S25 Ultra.

Who should buy the Samsung Galaxy Z Fold 7?

Productivity users who need their phone to operate as a work device with multitasking features.

Samsung Galaxy Z Fold 7: Further considerations

It’s the most expensive Samsung phone by far – even the S25 Ultra seems cheap by comparison.

Read our full

Samsung Galaxy Z Fold 7 review

5. Samsung Galaxy Z Flip 7 – Best Flip Phone

Samsung Galaxy Z Flip 7 - Best Flip Phone

Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

Price When Reviewed:

1.199 Euro


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€1019

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Just like the Z Fold 7, the Flip 7 represents a major leap forward for Samsung’s foldable line-up, finally meeting the competition on level ground thanks to a whole host of upgrades that fans have been clamouring for. While there’s a lot to like about this phone, it’s the new cover screen that held our attention more than anything else.

Instead of the cramped and weirdly ratioed outer screen of the Galaxy Z Flip 6, the Flip 7 takes a leaf out of Motorola’s book in offering an external display that’s almost end-to-end, making it much better suited for using full-fat apps at short notice. It’s bright too, with 2600 nits, so unless you’re after a specific use-case, there’s a good chance that you won’t need to use the interior display most of the time.

For the moments when you do want to kick back with a film or dabble in a spot of gaming, the Z Flip 7’s internal 6.9-inch display has you covered. The vibrant AMOLED panel works in tandem with the Samsung Exynos 2500 chipset to deliver an overall experience that’ll leave you wanting for very little.

If there’s one area that could still do with some improvement it’s in the battery life, not just in longevity but also the speed of the charging (25W is simply too slow in 2025). Still, it’s a minor issue, and the fact that you can get seven years of updates from the point of launch just makes the Z Flip 7 one of the better investments right now in the world of flip phones.

Who should buy the Samsung Galaxy Z Flip 7?

Content creators and those who appreciate having a compact phone with high-end specs.

Samsung Galaxy Z Flip 7: Further considerations

While handy for shooting selfies, the cameras don’t quite compete with the standard Galaxy S phones.

Read our full

Samsung Galaxy Z Flip 7 review

6. Samsung Galaxy S26+ – Best Battery Life

Samsung Galaxy S26+ - Best Battery Life

Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

Price When Reviewed:

1.129 Euro


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Samsung

1.249,00 €

While the S26 is an ideal entry-point into Samsung’s latest flagship range, and the Galaxy S26 Ultra is arguably too expensive for many users, the Samsung Galaxy S26+ represents the perfect middle ground. You’re getting tons of flagship features here, including an epic battery life that crucially won’t cost you as much as the Ultra.

Just like it’s been with previous generations, the main appeal here over opting for the standard Galaxy S26 is that you’re getting a larger 6.7-inch AMOLED display for your money, alongside a beefier 4900mAh cell. The combination of these two factors is exactly why the S26+ is a great handset for entertainment.

Admittedly, it would have been nice if Samsung had seen fit to upgrade the battery or charging speeds in any way over the S25+, but the core experience is still solid and it’s very unlikely that you’ll ever find yourself dreading a low battery alert towards the end of the day. Plus, the new Exynos 2600 chipset is more efficient than before to help lessen everyday battery even further.

The real allure of the S26+ to non-Samsung users will be in all that you get from the brand’s ecosystem. For starters, seven years of OS updates is brilliant for providing long-term value, and Samsung’s OneUI overlay and Galaxy AI software continue to get better each year, and the S26+ is one of the go-to phones right now to show all of that off in its best light.

Who should buy the Samsung Galaxy S26+?

Gamers and streamers who want a long-lasting, big-screened flagship phone.

Samsung Galaxy S26+: Further considerations

Camera and charging speeds are bested by the competition. Doesn’t have the Ultra’s Privacy Display.

Read our full

Samsung Galaxy S26+ review

7. Samsung Galaxy S26 – Best Compact Flagship

Samsung Galaxy S26 - Best Compact Flagship

Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

Price When Reviewed:

999 Euro


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€676

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€681

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€681

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€829.99

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999,00 €

In a vacuum, the Samsung Galaxy S26 is a great smartphone, but when viewed in the context of what came before, as well as against its closest competitors from Google and Apple, things get a bit trickier. Still, even with these caveats, the headline is that this is a worthy upgrade for anyone who wants a compact phone with flagship performance.

Despite the fact that it retains the same slim profile of its predecessor, the Galaxy S26 actually has a slightly larger 6.3-inch display, so you’re getting a better viewing experience for your money, and one that, as always, is bolstered by Samsung’s colourful AMOLED 2X technology.

The battery is also larger now at 4,300mAh, and Samsung’s optimisations allow that cell to last for more than one day at a time under certain use cases. The addition of the updated Snapdragon 8 Elite Gen 5 chipset is a big win too, with everything from multitasking to Galaxy AI feeling just that little bit faster than before.

As mentioned, however, the S26 isn’t without its faults. A lot has stayed the same, including the camera set-up, but the phone now costs more with a starting tag of £879/$899 (although the storage has also been bumped, with 256GB now being the baseline). With the Galaxy S25 now being cheaper, the S26 is best reserved for those who plan on carrying the phone for the entire seven years or so that Samsung plans to support it.

Who should buy the Samsung Galaxy S26?

Fans of compact phones who want a handset for the long haul.

Samsung Galaxy S26: Further considerations

It’s more expensive than the Galaxy S25, which is now much cheaper than before.

Read our full

Samsung Galaxy S26 review

8. Samsung Galaxy S25 – Best Previous-Gen Flagship

Samsung Galaxy S25 - Best Previous-Gen Flagship

Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

Price When Reviewed:

899 Euro


Best Prices Today:
Samsung

899,00 €

Although the newer Samsung Galaxy S26 is available to buy, the previous-gen Galaxy S25 is still a great phone and, thanks to several price drops since launch, it’s now a bargain for anyone after a flagship phone on the cheap.

Even though it hasn’t made a ton of leaps in hardware, Samsung has slowly been perfecting its software game and now, the Galaxy S25 represents one of the most competent Android phones you can buy today. While it might not be the best at any one particular thing, it is a great jack of all trades, much in the same vein as the iPhone 16 (its closest competitor).

The super fast Snapdragon 8 Elite for Galaxy chipset is what ties the whole thing together. Coupled with the 120Hz LPTO tech, every type of app runs so smoothly that your existing phone will feel positively ancient by comparison, and the added benefit of Galaxy AI just gets you even more bang for your buck.

It’s also worth mentioning that with a 6.2-inch display, the Galaxy S25 is one of those rare phones that can genuinely be used one-handed, so if you’re sick of the trend that implores companies to explore even bigger handsets, then this is the phone for you. There’s even a 512GB model so if you prefer having more onboard storage for apps and photos, you have that option here.

Who should buy the Samsung Galaxy S25?

Android users after an upgrade that offers a great experience across the board.

Samsung Galaxy S25: Further considerations

The Galaxy S26 is now on the scene with a faster processor and a bigger battery.

Read our full

Samsung Galaxy S25 review

9. Samsung Galaxy A36 5G – Best Value

Samsung Galaxy A36 5G - Best Value

Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

Price When Reviewed:

379 Euro


Best Prices Today:
Alternate

€252

Samsung

379,00 €

From the A56 down to the A16, Samsung has plenty of great budget options available to those who simply cannot afford a handset from the main Galaxy S line-up, but of all the ones you can buy, it’s the Galaxy A36 that hits the sweet spot of being affordable yet feature-packed. 

Admittedly, the Galaxy A36 isn’t going to wow anyone with its looks, but if you’re the type of person who always puts a case on their phone then this isn’t going to matter all too much. What is important is that, unlike most of the phones you can find around the A36’s £399/$399.99 price point, you’re getting a full six years of software and security updates from the time of launch.

Unfortunately, most budget/mid-range phones still tend to cap out at around three-years of support if you’re lucky, so to have double that on an affordable device is a huge win for consumers, especially if you don’t want to go through the upgrading process again in just a few years.

Beyond the software support, you’re also getting a massive 5000mAh battery which, under the right conditions, can actually last for up to two-days at a time. That’s helpful because you’ll want to make use of the excellent 50Mp main camera which can capture some truly great-looking shots.

Who should buy the Samsung Galaxy A36?

Anyone who wants a long cycle of software updates and a reasonable price tag.

Samsung Galaxy A36: Further considerations

Spend a little bit more and you’ll get better durability overall with the Galaxy A56. Our Galaxy A37 review is coming soon.

Read our full

Samsung Galaxy A36 5G review

10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip Phone

Samsung Galaxy Z Flip 7 FE - Best Affordable Flip Phone

Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

Price When Reviewed:

999 Euro


Best Prices Today:
Samsung

999,00 €

It’s taken quite a while for Samsung to finally embrace the idea of a more affordable version of its Galaxy Flip phones, but we’re glad it’s here at all. For the folks who like the idea of all that the flip factor brings to the table, but have been put off by the typically high price tag that goes with it, the Samsung Galaxy 7 Flip FE is the perfect option.

In many ways, the 7 FE is a slightly revamped Galaxy Z Flip 6, but that’s no bad thing. You’re getting a super bright 3.4-inch 60Hz display on the outside of the phone, and an even better 6.7-inch 120Hz screen on the inside. Unless you’re looking to dive into a spot of gaming, streaming or reading, you can get away with using the outer display for most things (which is helpful if you need a barrier to stop you from endlessly doomscrolling).

The main 50Mp camera does a great job of capturing jaw-dropping snaps with that great bit of colour saturation that Samsung is known for. Plus, thanks to the outer display, you can use that same camera to take all of your selfies, which will have your friends and Instagram followers wondering why your self-portraits look a lot better than theirs.

There are a few issues with the Flip FE, including a somewhat lacklustre battery life and slow charging to go with it, but the main thing working against the phone is the existence of the Z Flip 7. Samsung’s latest mainline flip phone is such a massive upgrade over what came before that it’s just too easy to recommend to anyone who can afford it, but if your budget can’t be budged, then the Z Flip 7 FE still represents a solid alternative.

Who should buy the Samsung Galaxy Z Flip 7 FE?

Fans of the flip phone concept who can’t splurge on the Z Flip 7.

Samsung Galaxy Z Flip 7 FE: Further considerations

If you shop around, previous-gen flagships like the Razr 50 Ultra and the Z Flip 6 are now cheaper than ever.

Read our full

Samsung Galaxy Z Flip 7 FE review

Other Samsung phones tested

Even though the phones featured above are the best of what Samsung currently has to offer, because the company puts out so many handsets each year, there are others are worth mentioning that either didn’t make the cut, or have been dropped due to newer models hitting the scene:

  • Samsung Galaxy S25 Ultra – Last year’s Samsung flagship is, by all accounts, still good enough to topple a good chunk of Android phones being released in 2026. Everything is just so well optimised that the user experience, powered by the Snapdragon 8 Elite chipset, feels incredibly smooth. Plus, given that the S26 Ultra sells at a higher price, the S25 Ultra provides a way of avoiding those inflated costs.
  • Samsung Galaxy S25 Edge – Although it doesn’t have the same head-turning quality of the iPhone Air, the S25 Edge is still a marvel of engineering at just 5.8mm thin. If you’ve ever felt that flagship phones are just too cumbersome in the hand, then this is the phone you’ve been waiting for. It also packs the same 200Mp main camera of the S25 Ultra, so you can take detailed shots in a pinch. Just make sure to shop around, as the phone has plummeted in price a fair bit since launch.
  • Samsung Galaxy S25+ – Always find yourself draining the battery of your current phone a bit too quickly? Well, the Galaxy S25+ is a longevity beast and well worth picking up in 2026. Again, thanks to Samsung’s optimisations, the 4900mAh cell lasts a lot longer here than it would with other brands, so you won’t ever have to worry about battery anxiety towards the end of the day.

Eager for more Samsung? Give these phones a gander:

samsung galaxy s25 edge 4

Anyron Copeman / Foundry

Samsung phone news that could affect your buying decision

There’s quite a lot to look forward to in the world of Samsung right now, so depending on the type of phone you want as your next upgrade, you may want to wait just a little bit longer to give yourself more choice.

The big talk of the town right now concerns Samsung’s next line-up of foldables, which might just be the worst-kept secret in tech given how much information has leaked about them. Things are fairly straightforward with the Galaxy Z Flip 8, which, from what we’ve seen so far, appears to be a modest upgrade at best and is arguably worth waiting for just to see what it does for the price of the existing Flip 7.

Samsung Galaxy Z Fold 8 Wide Version Render 2

Credit: Onleaks, Android Headlines

Where things get interesting are with the Galaxy Z Fold 8 and the squatter, more tablet-like Galaxy Z Fold Wide that’s set to release alongside it. From what we understand, this branching form factor is designed to better compete with the upcoming iPhone Ultra, which is said to employ a similar design and is set to appear later this year.

All these new foldables should be announced on 22 July, though Samsung hasn’t confirmed this as the date for the next Galaxy Unpacked event yet. There are multiple rumours for this date, though, and it could be when we hear about the Galaxy Watch 9 series and Galaxy Watch Ultra 2, as well.

Given that we’ve seen existing price rises for the current Z Fold and Z Flip line-up, however, there’s a good chance that all of these phones may carry an even heftier price tag than we’re used to.

For the folks who are more interested in a budget Samsung phone, we’re also anticipating a reveal of the Samsung Galaxy A27 at any moment now, after the phone was seemingly delayed. From what we can tell, the delay might have been caused by Samsung deciding to opt for having a Snapdragon chipset in the phone as opposed to one of its in-house Exynos CPUs, but either way, it’s the next phone to look out for if you’re planning to spend around £300/$300 – though it too could be more expensive.

Can I get a better Samsung phone deal?

All of the Samsung phones on this list are paired with the absolute best deals currently available for them across the web. Our automatic deals widget surfs through the results of the major retailers instantaneously, so you’ll always know at any given time which shop has the best price going.

Samsung is also known for offering substantial pre-order bonuses with its mainline Galaxy phones. For instance, both the S25 and S26 line-up provided extra storage at no additional cost, and there was a hefty trade-in bonus to go along with it, making for one of those rare opportunities where buying a phone at launch can actually save you a decent amount of money.

If you don’t fancy holding off until the next launch, you can always peruse our collection of the best refurbished phone deals, and then pair one of those handsets with our best SIM-only deals. It’s also worth remembering the big sales events of the year, including Black Friday and Amazon Prime Day, where it’s possible to see massive reductions on SIM-free Samsung handsets.

You might also want to consider leasing your phone from a company like Raylo. It means you can effectively rent the device for a low monthly fee, while giving you the flexibility to choose a separate SIM-only deal and easily upgrade to the next model or change phones.

How we test Samsung phones

Just like with any handset that reaches Tech Advisor towers, every Samsung phone we review is used as the main communications device by one of our tech experts for at least a week, often much longer. This involves using a personal SIM-card, taking notes on real-life battery and charging results, as well as putting the phone through our series of standardised tests, involving apps such as PCMark and Geekbench.

Read more about how we test smartphones.

Why you should trust Tech Advisor for phone reviews and buying advice

As one of the longest-running consumer tech sites based the UK, Tech Advisor has reviewed every mainline Samsung phone ever since the original Samsung Galaxy handset first hit the scene back in 2009. Our core philosophy of offering objective, well-researched buying advice was just as much at the heart of our work then, as it is now.

Who curated this article? 

Anyron Copeman is Tech Advisor’s Mobile Editor and exactly the person to get in touch with whenever you’re unsure over which phone to upgrade to. He has more phones than you’ve had hot dinners and he knows exactly how all of the latest Samsung phones compare to their predecessors, so the addition of each phone on this list has been vetted by him. He’s supported by Chris, our Managing Editor, who has been reviewing phones for 15 years.

How to choose the best Samsung phone

Given that there’s an absurd amount of choice when it comes to buying a Samsung phone, the best thing to do is to consider how you intend to use your handset on a regular basis.

For instance, if you just want to have a sturdy phone for social media, entertainment and taking pictures, then you’ll get on just fine with the Galaxy S25, the Galaxy A56 or even the Galaxy A36. All you have to do there is decide on how much you want to spend and choose the phone that best suits your budget.

Samsung Galaxy A36 4

Jon Mundy / Foundry

If you’re someone who’s constantly responding to emails and going through spreadsheets whilst on the move then you’ll want a phone that gives you more productivity tools. To that end, the Galaxy S26 Ultra and the Galaxy Z Fold 7 are your best options.

The S Pen on the Ultra is perfect for taking notes during meetings, while the larger internal display of the Fold 7 is well-suited for multitasking in a pinch.

For content creators who need a phone that can help them record stable footage and give their selfies a notable boost in quality, the Galaxy Z Flip 7 and the Z Flip 7 FE are the go-to picks. With these phones, you can open them up halfway and have their design work as a makeshift tripod, so you’ve always got an easy means of recording to-camera content.

Samsung Galaxy Phone FAQ


1.

Is every Samsung phone a ‘Galaxy’ phone?

Yes. The ‘Galaxy’ brand is now found across every single Samsung smartphone, so don’t worry too much about it. The company also uses the brand for its headphones, tablets, smartwatches, and laptops – pretty much all of its tech outside of its appliances and TVs.

There were rumours of Samsung moving to a new branding, but it hasn’t happened yet.

2.

What do the S, Z, A, and M letters mean?

Samsung uses letters to distinguish its various product lines.

‘S’ is used to mark its flagship phones – the S26 line is the latest, having launched in March 2026. These are among Samsung’s most expensive and powerful smartphones, marked by powerful specs and capable cameras.

The ‘Z’ branding is reserved for the company’s foldables, which are further split into the ‘Fold’ (larger book-style foldables) and ‘Flip’ (smaller ‘clamshell’ foldables).

Then the ‘A’ and ‘M’ lines are Samsung’s cheaper phones. The A-series sprawls from mid-range phones right down to budget handsets that cost as little as £100/$100, while the M-series overlaps with the lower end of the A-range and goes even cheaper – though Galaxy M phones often don’t launch in the US and Europe.

3.

Why should I buy a Samsung phone?

There are a few reasons to opt for Samsung over other Android brands. The main one right now is the company’s commitment to software support – you’ll get six years of updates with most, while the flagships get seven years of both. Only Google, the makers of Android, can match that with Pixel phones.

Beyond that, Samsung phones are known for slick designs and impressive cameras. They also all run One UI, the company’s customised Android skin, which is among our favourites – making Samsung phones easier to use than a lot of Android alternatives.

4.

What are the best Samsung phone alternatives?

Obviously, Samsung’s biggest rival worldwide is Apple, but you probably already know if you want an iPhone or not.

Within the Android space, the other options depend on where you live. If you’re in the US or Canada then the main alternatives are Google Pixel, OnePlus and Motorola. Google and OnePlus offer strong competition at the flagship end, but Motorola has a range of handsets to match Samsung’s at every price point.

Outside of the US you may have more options. Xiaomi, Oppo and Vivo are just a few of the Chinese phone companies that ship handsets across Europe and Asia, though not in the US.

5.

Why aren’t there more cheap Samsung phones in this list?

While Samsung’s phone range covers every price, from the cheapest phones to premium folding flagships, our ranking is dominated by more expensive options.

There are two reasons for this. One is that we can only review the phones we have to test, and it’s typically more difficult to get our hands on those cheaper models.

Also, Samsung’s cheaper phones can be a bit hit-and-miss. Galaxy A handsets are often worth buying, but Galaxy M devices tend to be underpowered and not worth recommending for most people.

Like all cheap smartphones, budget Samsung offerings come with significant compromises. We always explain clearly what these are in our full reviews, so you can decide if they’re worth putting up with in exchange for a significant saving compared to flagships.

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Samsung makes some of the most popular smartphones on the market, and it’s easy to see why. The best Galaxy phones combine premium hardware with slick software and distinctive design.

The long-standing battle with Apple iPhones, and more recently the likes of Google Pixel, Oppo and others, has helped Samsung keep innovating and it offers myriad phone models for all budgets, needs and tastes – from budget Galaxy A to folding Galaxy Z.

Samsung Galaxy S26 Ultra

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Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

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Samsung Galaxy S25 FE

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749,00 €

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Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

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Samsung Galaxy A17 5G

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Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

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Samsung Galaxy Z Fold 7

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Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

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Samsung Galaxy Z Flip 7

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Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

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Samsung Galaxy S26+

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Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

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Samsung Galaxy S26

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Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

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Samsung Galaxy S25

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Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

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Samsung Galaxy A36 5G

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Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

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Samsung Galaxy Z Flip 7 FE

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Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

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Not everyone is a winner, though, and that’s why we rigorously test and review almost every Galaxy phone to let you know which ones to buy or avoid. As much as Samsung hits it out the park, there are also some stinkers.

Although the Galaxy S26 launch is now firmly in the rearview mirror, we are anticipating the next generation of foldables to appear soon. While Samsung has yet to confirm as much, all signs point towards there being an Unpacked event on 22 July, which would tie in with all of the rumours surrounding the Z Fold 8, the Z Fold Wide and the Z Flip 8 that have been flooding the internet.

If any of those phones strike your interest then it’s probably worth waiting until we know more, but for all other Samsung phones, keep on reading.

Best Samsung phone reviews

1. Samsung Galaxy S26 Ultra – Best Overall

Samsung Galaxy S26 Ultra - Best Overall

Pros

  • Slick software
  • Still the best AI tools
  • Exclusive Privacy Display
  • APV codec and Horizontal Lock video
  • Faster charging

Cons

  • Barely any hardware upgrades
  • S-Pen positioning is irksome
  • No Qi2 magnets
  • Expensive

Price When Reviewed:

1449 Euro


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1.449,00 €

Ever since Samsung first unveiled its ‘Ultra’ phone several years back, the company has consistently offered one of the most feature-packed Android flagships on the market, and that remains the case with the new Galaxy S26 Ultra. It might not be a complete reinvention of its predecessor, but it’s a top-tier phone nonetheless.

It’s the combination of an epic 6.9-inch display, rich stereo speakers, epic battery life and versatile cameras that make the S26 Ultra the one Samsung phone to buy to avoid any mobile-related FOMO. The whole thing is made even better this year with the addition of Privacy Display, which blocks out areas of the screen or the entire screen.

It’s such an ingenious feature that we reckon all manufacturers will have their own version of the tech within a few years, and it means that everyday actions such as sending information to loved ones or opening up your banking apps cannot be spied on by those around you. While the battery size has stayed the same at 5000mAh, there has at least been a big uptick in charging with both wired and wireless speeds bumped to 60- and 25W, respectively – albeit without the Qi2 magnets built in as we all hoped for.

Although the cameras are largely unchanged from last year, there is a handy addition in the form of horizon lock – something that’s been a staple of action cameras for years. This bit of software can keep your videos steady at a specific horizon level, even as you rotate the phone itself, which is a big win for mobile content creators who require smooth footage.

The device is also thinner than previously, while still t

Who should buy the Samsung Galaxy S26 Ultra?

Professionals and content creators who need top-shelf specs across the board

Samsung Galaxy S26 Ultra: Further considerations

It’s a lot more expensive than the S25 Ultra, which can now be found for less

Read our full

Samsung Galaxy S26 Ultra review

2. Samsung Galaxy S25 FE – Best Mid-Range

Samsung Galaxy S25 FE - Best Mid-Range

Pros

  • Flagship design and build 
  • Strong main and selfie cameras 
  • Impressive battery life 
  • One UI is slick and intuitive 
  • Seven years of updates

Cons

  • Supporting cameras could be better 
  • Occasional software bugs 
  • Not suitable for demanding gaming

Price When Reviewed:

749 Euro


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749,00 €

For the longest time, Samsung’s Fan Edition phones have seemed to occupy a commercial no-man’s land where the value didn’t appear to be quite as good as the company’s A-series mid-range handsets, nor were they as feature-packed as the entry-level model of that year’s flagship Samsung phones.

Well, all of that has gone out of the window with the Galaxy S25 FE.

With this latest phone, Samsung has finally hit the right balance of value and performance. The Exynos 2400 chipset is the same one that was previously reserved for the Samsung Galaxy S24, and it performs well in everyday use. The only area where it struggles is in more demanding 3D games, but otherwise it has just the right amount of grunt for most users.

You’re also getting a larger display than the standard S25 with a sizeable 6.7-inch AMOLED panel, which is great for catching a bit of entertainment on the go, and the stereo speakers boast impressive sound for when you’re watching Netflix at home. On the back, you have no less than three cameras, spearheaded by a 50Mp main sensor which can pump out some great-looking shots with that typical Samsung eye for colour.

The fact that the phone is a whole £150/$150 cheaper than the S25 and comes with the full promise of seven years of software updates just makes it even better. It would be nice if Samsung could do more to beef up the secondary cameras, but that’s a minor blemish on what is overall a great option for anyone interested in buying a mid-range phone.

Who should buy the Samsung Galaxy S25 FE?

Samsung fans who want a flagship-quality phone for less, or anyone looking for the best mid-range phone you can buy.

Samsung Galaxy S25 FE: Further considerations

The standard Galaxy S25 can be found for around the same price when discounted, and is a better choice if you prefer small phones.

Read our full

Samsung Galaxy S25 FE review

3. Samsung Galaxy A17 5G – Best Budget

Samsung Galaxy A17 5G - Best Budget

Pros

  • Sleek design
  • Long software support
  • Large, punchy screen
  • Slick user interface

Cons

  • Almost identical to A16 5G
  • Lacklustre secondary cameras
  • No eSIM

Price When Reviewed:

229 Euro


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If ever someone wanted to solidify the argument that Samsung currently rests too hard on its laurels, the Galaxy A17 5G makes for the perfect piece of evidence, but it’s far from a bad phone. Even though it’s almost identical to the previous Galaxy A16, it’s still using the solid foundations that Samsung has built in the budget sector to become an easy buy for anyone shopping at this price point.

In terms of upgrades, the only major difference here is the bump from 90Hz to 120Hz, but when you pair that with the eye-catching 6.7-inch AMOLED display, it’s a nice feature to have and one that just makes day-to-day use feel even better. The Exynos 1330 chipset makes a return, but for a phone that’s priced at £199, it easily gets the job done without any complaints.

The key thing that the A17 does so well is convince you that it’s anything but a budget phone, and it does this largely through its design and software. On the former, the phone combines a plastic frame with a glass fibre back to feel almost premium in the hand, and at 7.5mm thin, it’s also wonderfully lightweight.

With regards to software, you’re getting One UI 7 out of the box, which felt like the big shift that Samsung fans had been waiting years for at the time of launch, taking on a far more aesthetically pleasing tone that better mirrors what Apple’s iOS brings to the table. An update to One UI 8 has since become available, making it even more appealing.

Getting six years of updates from the time of launch is the icing on the cake, but it’s still worth considering the A16 as it can now be found for even less.

Who should buy the Samsung Galaxy A17 5G?

Samsung fans who want a budget phone that ticks all the right boxes.

Samsung Galaxy A17 5G: Further considerations

The Galaxy A16 is practically the same and now even cheaper.

Read our full

Samsung Galaxy A17 5G review

4. Samsung Galaxy Z Fold 7 – Best Foldable

Samsung Galaxy Z Fold 7 - Best Foldable

Pros

  • Incredibly slim and lightweight
  • Upgraded cameras
  • Less noticeable crease
  • Excellent software

Cons

  • No S Pen support
  • No battery or charging upgrades
  • Can throttle while gaming

Price When Reviewed:

2099 Euro


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2.099,00 €

While great in their own right, the most recent Galaxy Fold phones have felt like a lesser experience than what competitors such as OnePlus and Honor have been able to provide, but that feeling of envy is nowhere to be found with the massively upgraded Galaxy Z Fold 7. This is a foldable phone that means business, and it’s a must-have for any Samsung fan with the budget to splash.

The biggest upgrade here is that, compared to the Z Fold 6, the 7 is now just 4.2mm thick when unfolded, making it barely that much larger than the USB-C port at the bottom. With this new lightweight build in tow, it no longer feels as if you’re carrying around two devices in your pocket, and it’s much more comfortable to use the phone unfolded for longer periods of time.

As with any book-style foldable phone, the reason why you would want the Z Fold 7 is for its ability to amp up your productivity on the go. When using the 8-inch inner display, it’s very easy to multitask with several apps at once, making it possible to research a document while typing up your findings at the same time.

You can also use the form factor to prop up half of the interior display, perfect for watching content when you’re on a plane, as you don’t need to hold the phone in your hand. The cameras have also been massively upgraded this iteration, so you’ll be able to capture plenty of colourful shots that won’t leave you pining for the S25 Ultra.

Who should buy the Samsung Galaxy Z Fold 7?

Productivity users who need their phone to operate as a work device with multitasking features.

Samsung Galaxy Z Fold 7: Further considerations

It’s the most expensive Samsung phone by far – even the S25 Ultra seems cheap by comparison.

Read our full

Samsung Galaxy Z Fold 7 review

5. Samsung Galaxy Z Flip 7 – Best Flip Phone

Samsung Galaxy Z Flip 7 - Best Flip Phone

Pros

  • Superb cover screen 
  • Great internal display 
  • Excellent main rear camera 
  • Top-tier software experience 
  • Seven years of updates

Cons

  • Battery life could be better 
  • Slow charging 
  • Still no telephoto camera

Price When Reviewed:

1.199 Euro


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€1019

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1.199,00 €

Just like the Z Fold 7, the Flip 7 represents a major leap forward for Samsung’s foldable line-up, finally meeting the competition on level ground thanks to a whole host of upgrades that fans have been clamouring for. While there’s a lot to like about this phone, it’s the new cover screen that held our attention more than anything else.

Instead of the cramped and weirdly ratioed outer screen of the Galaxy Z Flip 6, the Flip 7 takes a leaf out of Motorola’s book in offering an external display that’s almost end-to-end, making it much better suited for using full-fat apps at short notice. It’s bright too, with 2600 nits, so unless you’re after a specific use-case, there’s a good chance that you won’t need to use the interior display most of the time.

For the moments when you do want to kick back with a film or dabble in a spot of gaming, the Z Flip 7’s internal 6.9-inch display has you covered. The vibrant AMOLED panel works in tandem with the Samsung Exynos 2500 chipset to deliver an overall experience that’ll leave you wanting for very little.

If there’s one area that could still do with some improvement it’s in the battery life, not just in longevity but also the speed of the charging (25W is simply too slow in 2025). Still, it’s a minor issue, and the fact that you can get seven years of updates from the point of launch just makes the Z Flip 7 one of the better investments right now in the world of flip phones.

Who should buy the Samsung Galaxy Z Flip 7?

Content creators and those who appreciate having a compact phone with high-end specs.

Samsung Galaxy Z Flip 7: Further considerations

While handy for shooting selfies, the cameras don’t quite compete with the standard Galaxy S phones.

Read our full

Samsung Galaxy Z Flip 7 review

6. Samsung Galaxy S26+ – Best Battery Life

Samsung Galaxy S26+ - Best Battery Life

Pros

  • Large display is vibrant, great for gaming and streaming
  • Plenty of power available, and it doesn’t run too warm
  • Some of the best AI you’ll find in a phone

Cons

  • Price increase means better value rivals
  • Minimal gains on battery life
  • Cameras are capable, but not special

Price When Reviewed:

1.129 Euro


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While the S26 is an ideal entry-point into Samsung’s latest flagship range, and the Galaxy S26 Ultra is arguably too expensive for many users, the Samsung Galaxy S26+ represents the perfect middle ground. You’re getting tons of flagship features here, including an epic battery life that crucially won’t cost you as much as the Ultra.

Just like it’s been with previous generations, the main appeal here over opting for the standard Galaxy S26 is that you’re getting a larger 6.7-inch AMOLED display for your money, alongside a beefier 4900mAh cell. The combination of these two factors is exactly why the S26+ is a great handset for entertainment.

Admittedly, it would have been nice if Samsung had seen fit to upgrade the battery or charging speeds in any way over the S25+, but the core experience is still solid and it’s very unlikely that you’ll ever find yourself dreading a low battery alert towards the end of the day. Plus, the new Exynos 2600 chipset is more efficient than before to help lessen everyday battery even further.

The real allure of the S26+ to non-Samsung users will be in all that you get from the brand’s ecosystem. For starters, seven years of OS updates is brilliant for providing long-term value, and Samsung’s OneUI overlay and Galaxy AI software continue to get better each year, and the S26+ is one of the go-to phones right now to show all of that off in its best light.

Who should buy the Samsung Galaxy S26+?

Gamers and streamers who want a long-lasting, big-screened flagship phone.

Samsung Galaxy S26+: Further considerations

Camera and charging speeds are bested by the competition. Doesn’t have the Ultra’s Privacy Display.

Read our full

Samsung Galaxy S26+ review

7. Samsung Galaxy S26 – Best Compact Flagship

Samsung Galaxy S26 - Best Compact Flagship

Pros

  • Stunning compact design
  • Impressive cameras
  • Decent battery life
  • Long software support

Cons

  • Software and AI bugs
  • Slow charging speeds
  • Limited upgrades

Price When Reviewed:

999 Euro


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€676

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€681

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€681

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999,00 €

In a vacuum, the Samsung Galaxy S26 is a great smartphone, but when viewed in the context of what came before, as well as against its closest competitors from Google and Apple, things get a bit trickier. Still, even with these caveats, the headline is that this is a worthy upgrade for anyone who wants a compact phone with flagship performance.

Despite the fact that it retains the same slim profile of its predecessor, the Galaxy S26 actually has a slightly larger 6.3-inch display, so you’re getting a better viewing experience for your money, and one that, as always, is bolstered by Samsung’s colourful AMOLED 2X technology.

The battery is also larger now at 4,300mAh, and Samsung’s optimisations allow that cell to last for more than one day at a time under certain use cases. The addition of the updated Snapdragon 8 Elite Gen 5 chipset is a big win too, with everything from multitasking to Galaxy AI feeling just that little bit faster than before.

As mentioned, however, the S26 isn’t without its faults. A lot has stayed the same, including the camera set-up, but the phone now costs more with a starting tag of £879/$899 (although the storage has also been bumped, with 256GB now being the baseline). With the Galaxy S25 now being cheaper, the S26 is best reserved for those who plan on carrying the phone for the entire seven years or so that Samsung plans to support it.

Who should buy the Samsung Galaxy S26?

Fans of compact phones who want a handset for the long haul.

Samsung Galaxy S26: Further considerations

It’s more expensive than the Galaxy S25, which is now much cheaper than before.

Read our full

Samsung Galaxy S26 review

8. Samsung Galaxy S25 – Best Previous-Gen Flagship

Samsung Galaxy S25 - Best Previous-Gen Flagship

Pros

  • Speedier than ever
  • Loads of handy AI features
  • Improved image processing
  • More RAM and a 512GB option

Cons

  • It’s basically the same as S24
  • Slow charging

Price When Reviewed:

899 Euro


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899,00 €

Although the newer Samsung Galaxy S26 is available to buy, the previous-gen Galaxy S25 is still a great phone and, thanks to several price drops since launch, it’s now a bargain for anyone after a flagship phone on the cheap.

Even though it hasn’t made a ton of leaps in hardware, Samsung has slowly been perfecting its software game and now, the Galaxy S25 represents one of the most competent Android phones you can buy today. While it might not be the best at any one particular thing, it is a great jack of all trades, much in the same vein as the iPhone 16 (its closest competitor).

The super fast Snapdragon 8 Elite for Galaxy chipset is what ties the whole thing together. Coupled with the 120Hz LPTO tech, every type of app runs so smoothly that your existing phone will feel positively ancient by comparison, and the added benefit of Galaxy AI just gets you even more bang for your buck.

It’s also worth mentioning that with a 6.2-inch display, the Galaxy S25 is one of those rare phones that can genuinely be used one-handed, so if you’re sick of the trend that implores companies to explore even bigger handsets, then this is the phone for you. There’s even a 512GB model so if you prefer having more onboard storage for apps and photos, you have that option here.

Who should buy the Samsung Galaxy S25?

Android users after an upgrade that offers a great experience across the board.

Samsung Galaxy S25: Further considerations

The Galaxy S26 is now on the scene with a faster processor and a bigger battery.

Read our full

Samsung Galaxy S25 review

9. Samsung Galaxy A36 5G – Best Value

Samsung Galaxy A36 5G - Best Value

Pros

  • Exemplary software support
  • Good camera
  • Two-day battery life

Cons

  • Mediocre performance
  • Drab design

Price When Reviewed:

379 Euro


Best Prices Today:
Alternate

€252

Samsung

379,00 €

From the A56 down to the A16, Samsung has plenty of great budget options available to those who simply cannot afford a handset from the main Galaxy S line-up, but of all the ones you can buy, it’s the Galaxy A36 that hits the sweet spot of being affordable yet feature-packed. 

Admittedly, the Galaxy A36 isn’t going to wow anyone with its looks, but if you’re the type of person who always puts a case on their phone then this isn’t going to matter all too much. What is important is that, unlike most of the phones you can find around the A36’s £399/$399.99 price point, you’re getting a full six years of software and security updates from the time of launch.

Unfortunately, most budget/mid-range phones still tend to cap out at around three-years of support if you’re lucky, so to have double that on an affordable device is a huge win for consumers, especially if you don’t want to go through the upgrading process again in just a few years.

Beyond the software support, you’re also getting a massive 5000mAh battery which, under the right conditions, can actually last for up to two-days at a time. That’s helpful because you’ll want to make use of the excellent 50Mp main camera which can capture some truly great-looking shots.

Who should buy the Samsung Galaxy A36?

Anyone who wants a long cycle of software updates and a reasonable price tag.

Samsung Galaxy A36: Further considerations

Spend a little bit more and you’ll get better durability overall with the Galaxy A56. Our Galaxy A37 review is coming soon.

Read our full

Samsung Galaxy A36 5G review

10. Samsung Galaxy Z Flip 7 FE – Best Affordable Flip Phone

Samsung Galaxy Z Flip 7 FE - Best Affordable Flip Phone

Pros

  • Solid design
  • Lovely main display 
  • Excellent main camera
  • Good everyday performance

Cons

  • Underwhelming battery life
  • Cover screen could be better
  • Slow charging

Price When Reviewed:

999 Euro


Best Prices Today:
Samsung

999,00 €

It’s taken quite a while for Samsung to finally embrace the idea of a more affordable version of its Galaxy Flip phones, but we’re glad it’s here at all. For the folks who like the idea of all that the flip factor brings to the table, but have been put off by the typically high price tag that goes with it, the Samsung Galaxy 7 Flip FE is the perfect option.

In many ways, the 7 FE is a slightly revamped Galaxy Z Flip 6, but that’s no bad thing. You’re getting a super bright 3.4-inch 60Hz display on the outside of the phone, and an even better 6.7-inch 120Hz screen on the inside. Unless you’re looking to dive into a spot of gaming, streaming or reading, you can get away with using the outer display for most things (which is helpful if you need a barrier to stop you from endlessly doomscrolling).

The main 50Mp camera does a great job of capturing jaw-dropping snaps with that great bit of colour saturation that Samsung is known for. Plus, thanks to the outer display, you can use that same camera to take all of your selfies, which will have your friends and Instagram followers wondering why your self-portraits look a lot better than theirs.

There are a few issues with the Flip FE, including a somewhat lacklustre battery life and slow charging to go with it, but the main thing working against the phone is the existence of the Z Flip 7. Samsung’s latest mainline flip phone is such a massive upgrade over what came before that it’s just too easy to recommend to anyone who can afford it, but if your budget can’t be budged, then the Z Flip 7 FE still represents a solid alternative.

Who should buy the Samsung Galaxy Z Flip 7 FE?

Fans of the flip phone concept who can’t splurge on the Z Flip 7.

Samsung Galaxy Z Flip 7 FE: Further considerations

If you shop around, previous-gen flagships like the Razr 50 Ultra and the Z Flip 6 are now cheaper than ever.

Read our full

Samsung Galaxy Z Flip 7 FE review

Other Samsung phones tested

Even though the phones featured above are the best of what Samsung currently has to offer, because the company puts out so many handsets each year, there are others are worth mentioning that either didn’t make the cut, or have been dropped due to newer models hitting the scene:

  • Samsung Galaxy S25 Ultra – Last year’s Samsung flagship is, by all accounts, still good enough to topple a good chunk of Android phones being released in 2026. Everything is just so well optimised that the user experience, powered by the Snapdragon 8 Elite chipset, feels incredibly smooth. Plus, given that the S26 Ultra sells at a higher price, the S25 Ultra provides a way of avoiding those inflated costs.
  • Samsung Galaxy S25 Edge – Although it doesn’t have the same head-turning quality of the iPhone Air, the S25 Edge is still a marvel of engineering at just 5.8mm thin. If you’ve ever felt that flagship phones are just too cumbersome in the hand, then this is the phone you’ve been waiting for. It also packs the same 200Mp main camera of the S25 Ultra, so you can take detailed shots in a pinch. Just make sure to shop around, as the phone has plummeted in price a fair bit since launch.
  • Samsung Galaxy S25+ – Always find yourself draining the battery of your current phone a bit too quickly? Well, the Galaxy S25+ is a longevity beast and well worth picking up in 2026. Again, thanks to Samsung’s optimisations, the 4900mAh cell lasts a lot longer here than it would with other brands, so you won’t ever have to worry about battery anxiety towards the end of the day.

Eager for more Samsung? Give these phones a gander:

samsung galaxy s25 edge 4

Anyron Copeman / Foundry

Samsung phone news that could affect your buying decision

There’s quite a lot to look forward to in the world of Samsung right now, so depending on the type of phone you want as your next upgrade, you may want to wait just a little bit longer to give yourself more choice.

The big talk of the town right now concerns Samsung’s next line-up of foldables, which might just be the worst-kept secret in tech given how much information has leaked about them. Things are fairly straightforward with the Galaxy Z Flip 8, which, from what we’ve seen so far, appears to be a modest upgrade at best and is arguably worth waiting for just to see what it does for the price of the existing Flip 7.

Samsung Galaxy Z Fold 8 Wide Version Render 2

Credit: Onleaks, Android Headlines

Where things get interesting are with the Galaxy Z Fold 8 and the squatter, more tablet-like Galaxy Z Fold Wide that’s set to release alongside it. From what we understand, this branching form factor is designed to better compete with the upcoming iPhone Ultra, which is said to employ a similar design and is set to appear later this year.

All these new foldables should be announced on 22 July, though Samsung hasn’t confirmed this as the date for the next Galaxy Unpacked event yet. There are multiple rumours for this date, though, and it could be when we hear about the Galaxy Watch 9 series and Galaxy Watch Ultra 2, as well.

Given that we’ve seen existing price rises for the current Z Fold and Z Flip line-up, however, there’s a good chance that all of these phones may carry an even heftier price tag than we’re used to.

For the folks who are more interested in a budget Samsung phone, we’re also anticipating a reveal of the Samsung Galaxy A27 at any moment now, after the phone was seemingly delayed. From what we can tell, the delay might have been caused by Samsung deciding to opt for having a Snapdragon chipset in the phone as opposed to one of its in-house Exynos CPUs, but either way, it’s the next phone to look out for if you’re planning to spend around £300/$300 – though it too could be more expensive.

Can I get a better Samsung phone deal?

All of the Samsung phones on this list are paired with the absolute best deals currently available for them across the web. Our automatic deals widget surfs through the results of the major retailers instantaneously, so you’ll always know at any given time which shop has the best price going.

Samsung is also known for offering substantial pre-order bonuses with its mainline Galaxy phones. For instance, both the S25 and S26 line-up provided extra storage at no additional cost, and there was a hefty trade-in bonus to go along with it, making for one of those rare opportunities where buying a phone at launch can actually save you a decent amount of money.

If you don’t fancy holding off until the next launch, you can always peruse our collection of the best refurbished phone deals, and then pair one of those handsets with our best SIM-only deals. It’s also worth remembering the big sales events of the year, including Black Friday and Amazon Prime Day, where it’s possible to see massive reductions on SIM-free Samsung handsets.

You might also want to consider leasing your phone from a company like Raylo. It means you can effectively rent the device for a low monthly fee, while giving you the flexibility to choose a separate SIM-only deal and easily upgrade to the next model or change phones.

How we test Samsung phones

Just like with any handset that reaches Tech Advisor towers, every Samsung phone we review is used as the main communications device by one of our tech experts for at least a week, often much longer. This involves using a personal SIM-card, taking notes on real-life battery and charging results, as well as putting the phone through our series of standardised tests, involving apps such as PCMark and Geekbench.

Read more about how we test smartphones.

Why you should trust Tech Advisor for phone reviews and buying advice

As one of the longest-running consumer tech sites based the UK, Tech Advisor has reviewed every mainline Samsung phone ever since the original Samsung Galaxy handset first hit the scene back in 2009. Our core philosophy of offering objective, well-researched buying advice was just as much at the heart of our work then, as it is now.

Who curated this article? 

Anyron Copeman is Tech Advisor’s Mobile Editor and exactly the person to get in touch with whenever you’re unsure over which phone to upgrade to. He has more phones than you’ve had hot dinners and he knows exactly how all of the latest Samsung phones compare to their predecessors, so the addition of each phone on this list has been vetted by him. He’s supported by Chris, our Managing Editor, who has been reviewing phones for 15 years.

How to choose the best Samsung phone

Given that there’s an absurd amount of choice when it comes to buying a Samsung phone, the best thing to do is to consider how you intend to use your handset on a regular basis.

For instance, if you just want to have a sturdy phone for social media, entertainment and taking pictures, then you’ll get on just fine with the Galaxy S25, the Galaxy A56 or even the Galaxy A36. All you have to do there is decide on how much you want to spend and choose the phone that best suits your budget.

Samsung Galaxy A36 4

Jon Mundy / Foundry

If you’re someone who’s constantly responding to emails and going through spreadsheets whilst on the move then you’ll want a phone that gives you more productivity tools. To that end, the Galaxy S26 Ultra and the Galaxy Z Fold 7 are your best options.

The S Pen on the Ultra is perfect for taking notes during meetings, while the larger internal display of the Fold 7 is well-suited for multitasking in a pinch.

For content creators who need a phone that can help them record stable footage and give their selfies a notable boost in quality, the Galaxy Z Flip 7 and the Z Flip 7 FE are the go-to picks. With these phones, you can open them up halfway and have their design work as a makeshift tripod, so you’ve always got an easy means of recording to-camera content.

Samsung Galaxy Phone FAQ


1.

Is every Samsung phone a ‘Galaxy’ phone?

Yes. The ‘Galaxy’ brand is now found across every single Samsung smartphone, so don’t worry too much about it. The company also uses the brand for its headphones, tablets, smartwatches, and laptops – pretty much all of its tech outside of its appliances and TVs.

There were rumours of Samsung moving to a new branding, but it hasn’t happened yet.

2.

What do the S, Z, A, and M letters mean?

Samsung uses letters to distinguish its various product lines.

‘S’ is used to mark its flagship phones – the S26 line is the latest, having launched in March 2026. These are among Samsung’s most expensive and powerful smartphones, marked by powerful specs and capable cameras.

The ‘Z’ branding is reserved for the company’s foldables, which are further split into the ‘Fold’ (larger book-style foldables) and ‘Flip’ (smaller ‘clamshell’ foldables).

Then the ‘A’ and ‘M’ lines are Samsung’s cheaper phones. The A-series sprawls from mid-range phones right down to budget handsets that cost as little as £100/$100, while the M-series overlaps with the lower end of the A-range and goes even cheaper – though Galaxy M phones often don’t launch in the US and Europe.

3.

Why should I buy a Samsung phone?

There are a few reasons to opt for Samsung over other Android brands. The main one right now is the company’s commitment to software support – you’ll get six years of updates with most, while the flagships get seven years of both. Only Google, the makers of Android, can match that with Pixel phones.

Beyond that, Samsung phones are known for slick designs and impressive cameras. They also all run One UI, the company’s customised Android skin, which is among our favourites – making Samsung phones easier to use than a lot of Android alternatives.

4.

What are the best Samsung phone alternatives?

Obviously, Samsung’s biggest rival worldwide is Apple, but you probably already know if you want an iPhone or not.

Within the Android space, the other options depend on where you live. If you’re in the US or Canada then the main alternatives are Google Pixel, OnePlus and Motorola. Google and OnePlus offer strong competition at the flagship end, but Motorola has a range of handsets to match Samsung’s at every price point.

Outside of the US you may have more options. Xiaomi, Oppo and Vivo are just a few of the Chinese phone companies that ship handsets across Europe and Asia, though not in the US.

5.

Why aren’t there more cheap Samsung phones in this list?

While Samsung’s phone range covers every price, from the cheapest phones to premium folding flagships, our ranking is dominated by more expensive options.

There are two reasons for this. One is that we can only review the phones we have to test, and it’s typically more difficult to get our hands on those cheaper models.

Also, Samsung’s cheaper phones can be a bit hit-and-miss. Galaxy A handsets are often worth buying, but Galaxy M devices tend to be underpowered and not worth recommending for most people.

Like all cheap smartphones, budget Samsung offerings come with significant compromises. We always explain clearly what these are in our full reviews, so you can decide if they’re worth putting up with in exchange for a significant saving compared to flagships.

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