On February 22, 2026, a written objection was sent to Rumer Willis concerning the inclusion of Louetta in paid commercial advertising. The objection highlighted a specific advertisement that allegedly contained adult sexual humor deemed inappropriate for a two-year-old, according to the filing.
The controversial advertisement on Facebook for PlantPaper, a plant-based and toxin-free product, features 37-year-old Willis dressed as a polar bear with her toddler on her lap. In the ad, Willis begins by saying, “I want to talk to you about anal… health,” before praising the toilet paper as “100 percent nontoxic.”
The exchange continues with her child stating, “They don’t use bleach,” to which Rumer responds, “That’s right, Lou,” adding that the product is “lab-tested free of PFAS [chemicals].”
In a playful moment, the child inquires, “Mama, did you poop in the woods?”—a nod to jokes about bears relieving themselves in the forest. The toddler is also seen grabbing money as Willis mentions that the toilet paper costs “only about $15 more per year.”
