In February, Uber revealed its ambitious strategy to expand into seven European markets by 2026. However, the Financial Times has reported that five of these planned launches have been put on hold. The countries affected by this pause include Austria, Norway, and Greece.
Uber appeared to acknowledge this shift to the FT, stating that its recent entries into Finland and Denmark had been extremely successful. As a result, the company aims to concentrate on sustaining growth in its current markets.
A contributing factor to this decision could be Uber’s ongoing pursuit of acquiring Delivery Hero, a European firm that turned down Uber’s 10 billion euro acquisition offer in May.
Uber remains interested in making this acquisition happen. According to an industry source, halting further expansion might ease antitrust worries related to the potential deal, given that Delivery Hero offers delivery services in several of the targeted countries.
