On July 19, 2026, BTS’ j-hope played a crucial role behind the scenes during the group’s live performance at the inaugural FIFA World Cup final halftime show. This event was held at New York New Jersey Stadium, which was temporarily renamed from MetLife Stadium for the occasion, in East Rutherford, New Jersey.
BTS delivered their 2020 hit song Dynamite, dressed in red-and-black outfits with motorcycle-inspired designs. Their performance followed Madonna’s opening act and preceded Justin Bieber’s stage appearance.
A large contingent of dancers accompanied BTS on the field, which was covered with a vibrant protective layer. The entire show was curated by Coldplay’s Chris Martin and organized by Global Citizen to support educational initiatives.
During the live performance, a mix-up led to RM and Suga being placed in incorrect positions on the stage. j-hope, known as the main dancer and stage coordinator for the group, intervened to direct both the members and the crew. Video footage showed him giving directions and adjusting formations using clear hand signals. This coordination took place amid the fast-paced setup for the global broadcast, viewed by millions.
Clips of j-hope managing stage positions rapidly circulated on social media after the event. Online discussions highlighted this sequence, drawing significant attention to his actions during the brief preparation period.
One fan commented:
“Dance leader Hobi is just on another level 😭🔥”
Several fans expressed their thoughts on X.
More fans joined the conversation, some joking about j-hope’s expressions.
BTS’ j-hope for Samsung Galaxy Unpacked
Samsung Mobile announced BTS’ j-hope as the face of its Galaxy Unpacked 2026 campaign. On July 15, 2026, the company released a promotional image of j-hope holding a new Galaxy device. The next day, a short teaser video was unveiled, showcasing j-hope strolling through the streets of London.
On July 17, 2026, during the soundcheck for ARIRANG World Tour Paris Day 1, j-hope was spotted using the yet-to-be-released Samsung Galaxy Z Fold 8 Wide in a lavender shade. He recorded parts of the soundcheck with the device and shared them on Instagram, though the story was later removed.
The Galaxy Unpacked event is set for July 22, 2026, in London, beginning at 6 am PDT, which is 9 am EDT and 2 pm BST. It will be streamed live on Samsung’s website and YouTube channel.
After the FIFA performance, j-hope has not returned to South Korea due to another commitment. Speculation among fans suggests it might be connected to this event.
Edited by Toshali Kritika
