Arturo Yepez of 2bLatam and José “Pepe” Bastón of Elefantec Global are expanding their digital venture enchufe.tv México with a strategic expansion plan. The goal is to extend the enchufe.tv universe beyond digital platforms and venture into streaming platforms, cinema, and branded entertainment to engage audiences in Mexico and the United States.
Yepez emphasized, “We are in an era where major players in the industry are focusing on content creators and social media. This expanded agreement with Elefantec is another step in our journey to becoming the benchmark for Spanish-language comedy production worldwide.”
The partnership will include original series and films based on enchufe.tv’s characters, aiming to connect with Mexican and Latino audiences in the U.S. The focus will be on creating brand-driven content that combines entertainment with enchufe.tv’s signature humor to build strong digital communities.
2bLatam’s YouTube channel enchufe.tv boasts over 27 million subscribers and reaches more than 60 million on social media, making it the world’s number one Spanish-language comedy sketch channel. Some popular sketches created for enchufe.tv México include “Latin World War (Mexico vs. Ecuador)” and “Raiders of the Adult Toy,” which have garnered millions of views and thousands of comments.
Bastón highlighted the potential of enchufe.tv’s IP in Mexico and the U.S. Hispanic market, particularly among young audiences. The goal now is to adapt enchufe.tv into successful feature films and series, with branded entertainment as the initial focus.
Elefantec Global, founded by Bastón, is known for productions like “Bosé” for Paramount+ in Latin America and “La rebellion” for ViX+. 2bLatam manages a network of over 500 talents in the region and specializes in branded content, digital strategies, and producing series and films for young audiences.
The challenge ahead lies in transforming enchufe.tv’s success in sketch comedies into equally successful feature films and series, with a focus on branded entertainment. With their combined expertise and resources, Yepez and Bastón are set to take the enchufe.tv universe to new heights in the Mexican and U.S. markets.
