Drake’s brand, October’s Very Own (OVO), has again teamed up with the UFC to venture into the fashion world. These two Canadian-rooted giants are set to release their second collaborative apparel collection, UFC X OVO, which will debut this week, blending combat sports with contemporary streetwear.
Scheduled for release on Friday, August 21, the collection extends the partnership by combining the UFC’s distinct fight culture with OVO’s refined lifestyle fashion sense. Leading the campaign is Canadian welterweight fighter Mike Malott, ensuring a genuine link to the Octagon and elevating the collection beyond a typical celebrity fashion collaboration.
OVO and UFC Collaborate Again
The latest UFC x OVO collection builds on their initial collaboration, offering a range designed for daily wear. It features hoodies, athletic jerseys, graphic T-shirts, and long-sleeve shirts, each incorporating fighter-inspired artwork and UFC x OVO co-branded graphics.
Central to the collection’s visual identity is the contrast between OVO’s iconic owl branding and UFC’s imagery. This approach results in a collection that feels more like streetwear with combat-sports influences rather than traditional fight merchandise.
This style is well-known to OVO, founded in 2008 by Drake, Oliver El-Khatib, and Noah “40” Shebib. The Toronto-based brand has expanded from music merchandise into a comprehensive lifestyle brand with deep ties to sports, entertainment, and modern fashion.
Fighter References Add Character to the Capsule
The OVO x UFC collection stands out for its inclusion of recognizable figures and moments in its design. It reportedly references Drake’s “ICEMAN” period while also highlighting figures like former UFC light heavyweight champion Chuck Liddell and internet personality Hasbulla Magomedov.
Islam Makhachev is also featured in the collection, coinciding with a significant phase in his career. After his move to welterweight and becoming champion, Makhachev faced Ian Machado Garry at UFC 330 in Philadelphia on August 15. He is currently tied with Anderson Silva for the longest winning streak in UFC history, with 16 consecutive victories.
These references enrich the collection with more than just a simple logo exchange, drawing on the personalities, champions, and cultural moments that have shaped UFC’s fanbase.
Mike Malott Heads the Campaign
The campaign features UFC welterweight Mike Malott at the forefront. Ranked No. 12, Malott is a natural choice for the collaboration, offering a strong Canadian link to both entities. With a record of 14-2-1 and four consecutive victories, he brings an athlete-first perspective to the campaign.
Malott’s participation underscores the collection’s theme of merging discipline with self-expression. His role adds an athletic authenticity, while OVO infuses fashion credibility, making the pieces suitable for both gym and streetwear.
Malott’s recent achievements, such as his victory over Gilbert Burns in April 2026, further solidify his involvement. This win extended his streak and bolstered his standing in the competitive welterweight division.
Where and When to Buy the OVO and UFC Collection
The new OVO and UFC collection will be available on Friday, August 21, at 10 a.m. ET. Shoppers can purchase the collection from UFCStore.com and OctobersVeryOwn.com, providing direct access to the offerings from both brands.
For OVO fans, this collaboration adds another sports-influenced chapter to the brand’s expanding portfolio. Meanwhile, UFC enthusiasts get a fresh alternative to typical fight apparel, translating the organization’s imagery into stylish streetwear.
A Seamless Blend of Fight Culture and Fashion
The UFC x OVO collection succeeds because it feels like a natural collaboration. Both brands have cultivated communities based on identity, loyalty, and cultural significance, making the partnership appear seamless.
As OVO continues to pursue collaborations in sports and entertainment, and the UFC broadens its reach beyond the Octagon, this second release illustrates how combat sports merchandise can evolve into lifestyle products without losing its distinct edge. With Mike Malott leading the campaign and references to UFC legends, current champions, and OVO’s history, this latest collection arrives with ample personality, ready for fans to incorporate into their fall wardrobes.
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Featured image: OVO
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