Super Bowl LIX was a lopsided affair as the Philadelphia Eagles dominated the Kansas City Chiefs with a score of 40-22 on Sunday night, putting an end to KC’s hopes for a championship three-peat. While the game lacked excitement, viewers tuning in may have found solace in the commercials that aired during the broadcast on Fox, with ad slots selling for a hefty $8 million each.
One of the standout commercials of the night was Booking.com’s ad featuring the beloved Muppets, in a quest to find the perfect vacation spot. This spot garnered the most views on YouTube during the Super Bowl and continued Booking.com’s streak of successful Super Bowl commercials in previous years.
As is tradition, comedy and celebrity appearances were a hit in this year’s Super Bowl ads. Notable mentions include Glen Powell for Ram Trucks, Bill Murray for Yahoo, Shane Gillis and Post Malone for Bud Light, and Kieran Culkin voicing a genius beluga whale for NerdWallet. Marvel’s “Thunderbolts” movie trailer also made a splash, landing in the top five most-viewed ads on YouTube.
In the realm of music, Kendrick Lamar, this year’s Super Bowl halftime show headliner, saw a surge in popularity on YouTube in the week leading up to the big game. His song “Not Like Us” ranked high on the Top Daily Music Videos list, and his official YouTube channel experienced a significant increase in views on Super Bowl Sunday.
The top-trending Google search during Super Bowl LIX in the U.S. was “biggest comeback in NFL history”, as the Chiefs faced a 24-0 deficit at halftime. Additionally, searches for “has there ever been a shutout in the Super Bowl” spiked significantly, with interest in the term “biggest blowout” reaching an all-time high following the game.
Overall, the Super Bowl LIX commercials provided entertainment and excitement for viewers, showcasing a mix of humor, star power, and creativity. As the game itself may have lacked suspense, the ads certainly delivered in capturing the audience’s attention and sparking conversation.
