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American Focus > Blog > Tech and Science > From polar bears to polar vortex: How Columbia Sportswear uses nature to protect us from it
Tech and Science

From polar bears to polar vortex: How Columbia Sportswear uses nature to protect us from it

Last updated: March 10, 2025 7:24 pm
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From polar bears to polar vortex: How Columbia Sportswear uses nature to protect us from it
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The Burke Museum had a polar bear pelt in their collection, and Columbia’s team was given access to study it. What they discovered was groundbreaking. The polar bear’s fur was not just a thick layer of insulation; it had evolved to trap solar energy and redirect it back to the bear’s body to keep it warm in the frigid Arctic temperatures. This discovery inspired Columbia’s scientists to develop Omni-Heat Arctic, a revolutionary insulation system that mimics the polar bear’s natural abilities.

Omni-Heat Arctic is designed to capture and retain solar energy, providing unparalleled warmth without the bulk of traditional insulation. The gold metallic foil used in Omni-Heat Infinity was enhanced with even more reflective properties, creating a system that is both lightweight and incredibly efficient at keeping the wearer warm in extreme conditions.

The development of Omni-Heat Arctic was a labor of love for Columbia’s team of scientists and engineers. They spent years researching and testing different materials and designs to create a product that would revolutionize cold-weather apparel. The result is a line of jackets, pants, and accessories that are not only functional but also stylish and comfortable.

In Iceland, where the weather is as unpredictable as it is beautiful, having the right gear is essential. Columbia’s Omni-Heat Arctic is the perfect companion for exploring the diverse landscapes of this unique country. From glaciers to geysers, black sand beaches to lush valleys, Iceland offers a wealth of natural wonders to discover, and having the right clothing can make all the difference.

As I finish my cinnamon roll and wipe the sweat from my brow, I realize that my choice of attire was not a mistake after all. With Columbia’s Omni-Heat Arctic keeping me warm and comfortable, I am free to enjoy all that Iceland has to offer without worrying about the weather. And as I continue my journey through this land of fire and ice, I am grateful for the innovative technology that has made my adventure possible.

So, whether you’re exploring the rugged terrain of Iceland or simply braving the winter chill in your own backyard, consider investing in Columbia’s Omni-Heat Arctic. With its cutting-edge design and superior performance, you can stay warm and stylish no matter where your adventures take you.

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The study of polar bear pelts has led to a groundbreaking discovery in outdoor apparel technology. Researchers at Columbia University were able to study a polar bear pelt for a year, mimicking the solar radiation it would receive in its natural habitat. Through this study, they found that the fur of a polar bear is actually translucent, allowing solar energy to penetrate through it. The bear’s skin is pigmented, which helps convert this solar energy into heat, similar to how a black shirt absorbs more heat than a white one.

This discovery led to the development of Omni-Heat Arctic, a technology that applies the principles of solar energy absorption to outdoor apparel. The Arctic Crest Down Jacket, for example, features a lining patterned with triangles and dots that allows sunlight to penetrate to the insulation and be converted into heat closer to the body. The material used in the jacket has a layer of metal topped with a black pigment coating that absorbs solar radiation and conducts heat towards the body, while also preventing heat loss to the environment.

Beta testers of the Omni-Heat Arctic technology reported feeling amplified warmth when the sun was out, showcasing the effectiveness of the new material. This technology not only mimics the natural way in which a polar bear’s pelt absorbs solar energy but also improves upon it by enhancing heat retention and performance attributes in outdoor apparel.

The research conducted by Columbia University challenged conventional wisdom about how fur transfers solar energy to the skin. The team found that only a small percentage of light actually reaches the skin through the fur, raising questions about the role of the polar bear’s skin versus its fur in thermal regulation.

Moving forward, Columbia Sportswear is exploring new bio-inspired emulations to further improve outdoor apparel technology. They are looking into the water-repellent properties of the lotus leaf and the structural color of butterfly wings for sustainable solutions in outdoor gear. With a focus on innovation and efficiency, the scientists at Columbia Sportswear continue to push the boundaries of outdoor apparel technology inspired by the natural world. I have had the privilege of experiencing the extreme cold of the Arctic Crest Down Jacket and Arctic Crest Sherpa Fleece from one season to the next. As the harsh winter comes to an end, it’s time to trade these warm layers for lightweight windbreakers and rain shells from Columbia Sportswear. Although the brand is gearing up to release cooling technologies, the polar vortex surprised us with another cold snap.

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Despite the occasional spring-like weather, mornings are still chilly, making early hikes and bike rides a bit brisk. With the right daypack, like the Triple Canyon 24L Backpack, there are always new adventures to embark on. So, as long as there’s a hint of coolness in the air, I’m ready to bundle up and explore new destinations with the help of innovative gear.

In the ever-changing world of outdoor gear, Columbia Sportswear continues to innovate and adapt to the needs of outdoor enthusiasts. From warm winter jackets to lightweight rain shells, their products are designed to keep you comfortable and protected in any weather conditions.

As I look forward to future adventures, I am excited to see what new technologies Columbia Sportswear will introduce to enhance our outdoor experiences. Whether I’m hiking through the mountains or biking along scenic trails, I know that I can rely on Columbia Sportswear to provide me with the gear I need to stay warm, dry, and comfortable.

With their commitment to quality and innovation, Columbia Sportswear continues to be a trusted brand for outdoor enthusiasts around the world. So, as I hang up my winter gear and embrace the changing seasons, I am grateful for the warmth and protection that Columbia Sportswear has provided me throughout the year. The world of technology is ever-evolving, with new advancements and innovations being made constantly. One of the latest developments in the tech world is the rise of artificial intelligence (AI). AI is the simulation of human intelligence processes by machines, particularly computer systems. It encompasses a wide range of technologies, from basic algorithms to complex neural networks.

AI has the potential to revolutionize many industries, from healthcare to finance to transportation. One area where AI is already making a big impact is in the field of customer service. Many companies are now using AI-powered chatbots to interact with customers and provide them with quick and efficient support.

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Chatbots are computer programs that can simulate a conversation with human users. They are often used on websites and messaging platforms to answer common customer questions, provide information, and even handle simple transactions. Chatbots can be programmed to understand natural language and respond in a way that mimics human conversation.

One of the key benefits of using AI chatbots in customer service is their ability to provide 24/7 support. Unlike human customer service representatives, chatbots never need to sleep or take breaks, so they can be available to assist customers at any time of day or night. This can help companies improve their customer service and satisfaction levels, as customers can get help whenever they need it.

AI chatbots can also help companies save money on customer service costs. By automating routine tasks and handling simple inquiries, chatbots can free up human customer service representatives to focus on more complex or high-value interactions. This can lead to cost savings for companies while still providing excellent customer service.

Another advantage of using AI chatbots in customer service is their ability to learn and improve over time. Chatbots can be programmed to analyze customer interactions and feedback, and use this information to improve their responses and performance. This can help companies provide more personalized and effective customer service, leading to higher customer satisfaction and loyalty.

While AI chatbots have many benefits, there are also some challenges and limitations to consider. For example, chatbots may struggle to understand complex or nuanced queries, and may not always provide the level of empathy and understanding that a human customer service representative can offer. Additionally, some customers may prefer speaking with a human rather than a machine, so companies need to strike a balance between automation and human interaction.

Overall, AI chatbots have the potential to revolutionize customer service and improve the customer experience. By leveraging the power of artificial intelligence, companies can provide faster, more efficient, and more personalized support to their customers, leading to increased satisfaction and loyalty. As technology continues to advance, we can expect to see even more innovative uses of AI in customer service and beyond.

TAGGED:BearsColumbiaNaturePolarProtectSportswearVortex
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