Vogue Club Members Gather at Soho House West Hollywood for Intimate Conversation with Francesca Aiello of Frankies Bikinis
Vogue Club members recently gathered at Soho House West Hollywood’s Luckman Club for a special evening with Francesca Aiello, the founder of Frankies Bikinis. The event, hosted by Vogue’s Julia Hobbs, brought together a mix of creatives, founders, and longtime fans of the brand for a behind-the-scenes look at one of Instagram’s most iconic swimwear labels.
The setting was the perfect blend of chic and relaxed, with guests enjoying cocktails and delicious hors d’oeuvres as the golden hour cast a warm glow through the windows, highlighting the gallery-like space adorned with beautiful floral artwork. Francesca, clad in a stylish white eyelet mini dress and knee-high black leather boots, sat down for a conversation against the backdrop of a striking poppy painting and a serene portrait—reflecting the designer’s signature mix of boldness and softness.
Originally from Malibu, Aiello shared how her upbringing in a tight-knit surf community influenced her design aesthetic and career aspirations. She revealed that her love for bikinis started at a young age, leading her to start custom-making her own pieces by the time she was 14. What began as a personal passion project eventually evolved into the successful brand that she runs today, with her mother playing a pivotal role as her closest collaborator and surfing partner.
Reflecting on the brand’s journey, Aiello emphasized the role of instinct over strategy in driving its growth. She was an early adopter of Instagram, using the platform to create a visually captivating world around Frankies Bikinis. This online presence has expanded into other categories such as ready-to-wear, beauty products, and high-profile collaborations with celebrities like Bella Hadid.
One of the highlights of the evening was when Aiello shared a humorous anecdote about encountering a stranger wearing one of her designs. “A few weeks ago, I saw a girl wearing our gingham long dress, and I complimented her on it,” she recounted. “She had no idea I was the founder when she mentioned it was from Frankies. My friend asked if I would tell her, but I decided not to!” This story reminded Aiello of the brand’s humble beginnings, where her focus was always on the work rather than seeking personal recognition.
The conversation concluded with a engaging Q&A session, where attendees had the opportunity to ask Aiello questions. One fellow founder, who also worked with her mother, highlighted the importance of having a strong support system. Aiello echoed this sentiment, emphasizing the value of doing what she loves on her own terms and surrounded by trusted allies.
