Dubai chocolate has taken the world by storm, causing a global pistachio supply shortage and driving up prices. The delectable bars, a blend of pistachio cream, shredded pastry, and milk chocolate, initially gained popularity in 2021 when boutique Emirati chocolatier FIX launched them. However, it was a TikTok video posted in December 2023 that catapulted them to international fame, garnering over 120 million views and sparking a craze for pistachio chocolate worldwide.
As a result of this newfound popularity, the price of pistachio kernels has surged from $7.65 to $10.30 per pound, according to nut trader Giles Hacking. The increased demand for pistachios from chocolatiers like Lindt has led to a scarcity in supply, with some shops even limiting the number of bars customers can purchase. In response to the trend, Lindt and British supermarket Wm Morrison have introduced pistachio cream Easter eggs to meet consumer demand.
The shortage of pistachios can be attributed to a combination of factors, including a poor harvest in the US, the leading exporter of pistachios. Additionally, Iran, the world’s second-largest producer of pistachios, exported 40% more pistachios to the UAE in the first six months of 2025 compared to the previous year. This shortage marks a stark contrast to 2023 when an oversupply of pistachios led to a drop in prices.
In California, some farmers have transitioned from growing almonds to pistachios due to low almond prices, further exacerbating the pistachio shortage. Chocolatiers are struggling to keep up with the demand for pistachio chocolate, with some facing challenges in sourcing ingredients like kataifi, a shredded Middle Eastern pastry used in the cream filling.
The surge in demand for pistachio chocolate comes at a time when the cocoa industry is also facing supply constraints, leading to higher prices and smaller chocolate bars. FIX, the original creator of the viral Dubai chocolate bar, expressed concern over potential copycats exploiting their brand. Despite this, competitors like Swiss chocolatier Läderach are capitalizing on the trend, with their own version of Dubai chocolate flying off the shelves.
In conclusion, the meteoric rise of Dubai chocolate has not only created a worldwide craze but also highlighted the fragility of the global nut and cocoa supply chains. Chocolatiers and consumers alike are feeling the impact of these shortages, underscoring the need for sustainable practices in the production and consumption of these beloved treats. The Benefits of Reading Every Day
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