Fox News Channel is taking a new approach to connect with its viewers, using a promotional video to showcase its hosts and anchors in familiar settings. The promo features popular personalities like Sean Hannity, Bill Hemmer, Dana Perino, Jesse Watters, Laura Ingraham, Harris Faulkner, Martha MacCallum, Bret Baier, and Greg Gutfeld in various locations such as a neighborhood eatery, a field of wheat, a football game, and even on board a Navy ship.
The hosts emphasize the idea of coming together in a new era where “common sense meets common ground.” The promo aims to portray Fox News as a unifying force for all Americans, with the hosts speaking to a broad audience across different parts of the country.
The phrase “For All America” was introduced earlier this year during Super Bowl LIX, and it is now being highlighted in this new promo. Fox News parent company, Fox Corporation, is looking to attract advertisers from major broadcast networks like NBC, ABC, and CBS during the upcoming TV industry upfront sales market.
As more viewers turn to streaming platforms for traditional programming, live news has regained appeal for advertisers who see it as less polarizing compared to other news networks. Fox News has maintained a strong viewership, capturing 65% of the audience in total day and 66% in primetime during the first quarter. The network also boasts a diverse viewership, including Hispanic and Asian viewers, as well as independent and Democratic voters.
Despite the new promotional campaign, Fox News will continue to use its current tagline, “America is Watching,” to reinforce its position as a leading news network. With its focus on unity and reaching a broad audience, Fox News is positioning itself as a go-to destination for news and information for all Americans.
