The Burberry bikini has long been a symbol of style and sophistication, with celebrities like Beyoncé and Irina Shayk showcasing its appeal over the years. In the early 2000s, Beyoncé wore the printed suit in her “03 Bonnie & Clyde” music video with Jay-Z, instantly elevating it to status symbol status. More recently, Irina Shayk was photographed sunbathing in an archival printed set during a vacation in 2019, further solidifying the bikini’s iconic status.
The excitement surrounding the checked swimsuit has only continued to grow, especially with the release of Burberry’s high summer 2025 campaign images. Featuring model Rosie Huntington-Whiteley, tennis player Jack Draper, and other house ambassadors, the campaign showcases the latest summer-ready Burberry swimwear in all its glory.
Madé Lapuerta, founder of Data, But Make it Fashion, notes that Burberry has undergone a transformation in recent years under the creative direction of Daniel Lee. While Lee’s earlier collections may not have focused as heavily on the iconic check pattern, the latest campaign demonstrates a return to Burberry’s roots with stylish results.
The resurgence of the Burberry bikini is evident in the increased buzz surrounding the brand. Data, But Make it Fashion reported a 14% spike in online posts and engagement related to Burberry bikinis following the release of the new campaign images featuring Huntington-Whiteley.
As the trend in luxury fashion moves towards bold logos and statement pieces, the Burberry check bikini perfectly embodies this shift. While the swimsuit maintains its timeless appeal, the current consumer demand for louder luxury items is evident in the renewed interest in the iconic Burberry bikini.
With the forecast pointing towards a Burberry summer, now is the perfect time to grab your own bikini before the trend goes viral. Explore the best styles and shop the latest Burberry swimwear to embrace the iconic check pattern and make a stylish statement wherever you go. The world is facing a global crisis like never before with the outbreak of the COVID-19 pandemic. The virus, which originated in Wuhan, China, has spread rapidly across the globe, infecting millions and causing widespread panic and uncertainty. As governments scramble to contain the spread of the virus, industries are feeling the impact of the pandemic in unprecedented ways.
One industry that has been hit particularly hard by the pandemic is the travel and tourism sector. With countries closing their borders, airlines grounding their fleets, and people being advised to stay at home, the travel industry is facing a crisis unlike anything it has seen before. According to the World Travel and Tourism Council, the industry is expected to lose over 50 million jobs globally due to the pandemic.
Hotels, airlines, cruise ships, and tour operators are all feeling the effects of the pandemic as bookings plummet and cancellations soar. Many businesses are facing financial ruin as they struggle to stay afloat in the face of a global shutdown. The loss of revenue is expected to run into the billions, with some analysts predicting that the industry may not fully recover for years to come.
The impact of the pandemic is not just limited to businesses, but also to the millions of people who rely on the travel and tourism industry for their livelihoods. From hotel workers to tour guides, many are facing unemployment and uncertainty as the industry grinds to a halt. Governments around the world are scrambling to provide financial assistance to those affected, but the sheer scale of the crisis means that many will still fall through the cracks.
As the world grapples with the fallout from the pandemic, the travel and tourism industry is faced with the daunting task of rebuilding in a post-COVID world. With travel restrictions likely to remain in place for the foreseeable future, businesses will need to adapt to a new normal where social distancing and hygiene protocols are the norm. This may mean changing the way they operate, from implementing contactless check-ins to reducing the number of guests allowed on tours.
Despite the challenges ahead, there is hope that the travel and tourism industry will bounce back from this crisis. People are eager to travel again, to explore new places and experience new cultures. While the road to recovery may be long and difficult, the industry has proven itself to be resilient in the face of adversity before. With the right support and innovation, the travel and tourism sector can emerge stronger than ever from the ashes of the pandemic.