Deion Sanders Jr., through his YouTube channel “Well Off Media,” recently unveiled a pair of exclusive black-and-gold Nike “Prime Time” sneakers, hinting at a potential sneaker release under his own brand. The limited-edition sneakers, referred to as “93 LeBron versions,” were sent to him by Nike and featured distinctive design elements such as a gold swoosh, a “PRIME TIME” logo on the tongue, and a money symbol on the back. The white-and-gold tongue logo paid homage to his father, Deion Sanders, a coach at Colorado, resembling a baseball home plate and bat.
In a video shared on his channel, Sanders Jr. expressed his gratitude to Nike for the special delivery, showcasing the unique details of the sneakers. When asked about future colorways, he teased the release of “Well Off 93s,” suggesting that a new sneaker drop could be in the works under the Well Off brand, which is associated with the family’s expanding lifestyle label.
As the founder of Well Off Media, Sanders Jr. is actively involved in creating video and social media content for his father and the Colorado Buffaloes, as well as managing the Well Off Forever apparel line that offers high-end merchandise featuring Buffaloes imagery. His personal sneaker collection includes coveted pairs like the Nike Diamond Turf 1s, various colorways of Nike Air Max, and the unreleased Nike LeBron 21 “Prime Year,” inspired by his father’s iconic style.
Recently, he acquired a pair of white-and-gold Nike Air Max DT ’96s that were taken by his brother, Shedeur Sanders, from their father’s office. Additionally, he launched a hoodie commemorating Shedeur’s NFL draft pick number, showcasing his support for his sibling’s athletic achievements.
Looking ahead, Colorado is set to kick off the 2025 season with a game against Georgia Tech at Folsom Field on August 29, followed by a matchup against Delaware on September 6. After finishing the previous season with a 9-4 record, including a 7-3 mark in Big 12 play, Coach Prime’s Buffaloes are gearing up for another exciting season, despite the departure of some key players to the NFL.
Through his media platform and lifestyle brand, Deion Sanders Jr. continues to promote luxury merchandise and engage with fans, offering a glimpse into the world of high-end fashion and athletic wear. As the Well Off label gains momentum, fans can anticipate more exclusive releases and collaborations that embody the Sanders family’s unique style and legacy in the sports and fashion industry.
