Olivia Metzger, the renowned independent agent who has represented big names such as Craig Melvin and Kristen Welker, is embarking on a new chapter in her career. After leaving Creative Artists Agency (CAA) in 2017 to establish her own agency, OManagement, she has now decided to join forces with 3 Arts Entertainment, a prominent production company known for its involvement in hit series like “King of the Hill” and “Hacks,” as well as its partnerships with industry heavyweights like Mike Judge and Tina Fey.
Metzger, who also boasts a client roster including Steve Kornacki, Harris Faulkner, and Ari Melber, will not only become a partner at 3 Arts but will also co-head their New York office. Her trusted associate, Chelsea Sells, will accompany her in this new venture.
In a statement regarding the partnership, Metzger expressed her excitement about the expanded opportunities it will bring to their clients in the ever-evolving media landscape. By combining OManagement’s expertise in talent representation with 3 Arts’ strengths in production and media strategy, they aim to provide unparalleled support to storytellers and experts at all stages of their careers.
While 3 Arts is predominantly known for its work in scripted content, the recent acquisition of A&A Management, a sports agency representing notable athletes like Travis Kelce and Denzel Ward, showcases their diversification efforts. This move comes amidst a trend of news personalities branching out into the entertainment industry, as seen with figures like Don Lemon and Tucker Carlson exploring independent streaming platforms and digital media ventures.
The partnership between OManagement and 3 Arts signifies a recognition of the increasing value of news talent and media personalities in today’s landscape. With audiences seeking authentic voices and individual perspectives, the collaboration aims to support journalists and news professionals in building their brands and adapting to new modes of audience engagement.
3 Arts Entertainment’s co-CEOs, Brian Weinstein and Michael Rotenberg, emphasized the significance of the partnership in empowering cultural influencers and content creators. Olivia Metzger’s leadership and expertise in the industry will play a pivotal role in guiding the combined team towards supporting impactful storytelling and nurturing talent in the ever-evolving media landscape.
This new chapter marks an exciting evolution for Metzger and her clients, as they navigate the dynamic intersection of news, entertainment, and media in today’s digital age.
