Prime Video and All3Media International have exciting news for reality TV fans in India. They are teaming up to launch an Indian adaptation of the popular reality show “The Traitors,” with the charismatic Karan Johar set to host the show.
Based on the BAFTA and Emmy-winning format created by IDTV and RTL Netherlands, “The Traitors” will see 20 contestants competing in a royal palace for a cash prize. The catch? Some players are secretly designated as “traitors” whose mission is to eliminate the “innocents” without being discovered, adding an element of mystery and suspense to the competition.
The format of “The Traitors” has been a hit in over 20 countries since its debut in 2021, with 30 versions of the show commissioned worldwide. Now, Indian audiences will get to experience the thrill and excitement of the show in their own language, as it will stream exclusively on Prime Video in Hindi with English subtitles.
Nikhil Madhok, head of originals at Prime Video, India, expressed his excitement about bringing such a compelling and binge-worthy reality show to the platform. He praised the unique format of “The Traitors” and announced Karan Johar as the perfect host to ramp up the drama and entertainment of the show.
Karan Johar himself shared his enthusiasm for hosting the Indian adaptation of “The Traitors,” citing his admiration for the format and previous hosts of the show. He promised an unforgettable and unpredictable journey for the contestants and viewers alike.
Sabrina Duguet, executive VP APAC at All3Media International, highlighted the show’s novel concept and format, which has captured audiences worldwide. She expressed confidence that the collaboration with Prime Video and BBC Studios India Productions will bring a whole new genre of fandom to India with the premiere of “The Traitors.”
Sameer Gogate, GM of BBC Studios India Productions, emphasized the strategic and deceptive nature of the show, promising a thrilling and entertaining experience for viewers of all ages. The Indian adaptation is currently in production, and fans can look forward to its premiere on Prime Video soon.
As fans eagerly await the premiere date, they can rest assured that the Indian adaptation of “The Traitors” will stay true to the international format and scale, delivering a unique and immersive reality TV experience. Stay tuned for more updates on this exciting new show that promises to redefine the reality TV genre in India.
