They all utilize the cutting-edge insights provided by Dunedin tech business Axon Perform, giving them a competitive edge in the global sports arena.
Axon Perform has experienced rapid growth, with a surge in interest in its integrated intelligence platform as the international rugby season approaches. Founded by Jon Foote, who initially started Flock Consulting to support smaller organizations in accessing big data platforms, the company has now evolved into a global solution for professional sports teams.
With a focus on high-performance teams seeking continuous improvement, Axon Perform’s platform offers a comprehensive range of performance insights derived from analyzing data recorded during training and games. This data-driven approach has attracted clients from New Zealand, Australia, Japan, South Africa, and Europe, including prestigious teams like the Sydney Roosters, British and Irish Lions, Springboks, and English men’s and women’s rugby teams.
As the company expands its reach, it is also working on developing specific solutions for football, a sport that accounts for a significant portion of the global spend on data and analytics in the sports market. With a strong foundation in game analytics and performance analytics, Axon Perform is positioning itself as a leader in the field, offering a platform that is advanced, user-friendly, and customizable.
For Jon Foote, the journey into the world of global sports has been a thrilling one, combining his passion for data with his love for sports. As Axon Perform continues to grow and innovate, the potential for impact in the sports industry is immense.
With a dedicated focus on sport and a commitment to excellence, Axon Perform is poised to make a significant mark in the world of sports analytics.
sally.rae@odt.co.nz
