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American Focus > Blog > Health and Wellness > Health Insurers Take Major Accountability Step On Prior Authorization
Health and Wellness

Health Insurers Take Major Accountability Step On Prior Authorization

Last updated: June 20, 2025 12:13 pm
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Health Insurers Take Major Accountability Step On Prior Authorization
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The nation’s biggest health insurance companies are set to make a significant change in their prior authorization process. This process involves insurers reviewing hospital admissions and medications before approving coverage. The policy change, expected to be announced by America’s Health Insurance Plans (AHIP) and the Blue Cross Blue Shield Association, comes after increased scrutiny and public outcry following a tragic incident involving the CEO of UnitedHealthcare.

Doctors have long been critical of prior authorization, citing delays in treatment, patient health risks, and increased physician burnout. The American Medical Association reported that almost 30% of physicians have concerns about patient access to services due to prior authorization requirements.

The health insurance industry’s effort to improve transparency and customer support is a welcome change. Companies have agreed to streamline and simplify the prior authorization process, benefiting over 250 million Americans. The changes will apply to all health plans sold by these insurers, including commercial coverage, Medicare Advantage, and Medicaid plans.

Notable health insurance companies involved in this effort include CVS Health’s Aetna, Centene, Cigna, Humana, and Elevance Health. The Blue Cross Blue Shield Association represents major plans like Florida Blue and Health Care Service Corp.

This initiative follows similar efforts by Cigna, who recently announced a multi-year plan to enhance accountability and customer support. The tragic incident involving Brian Thompson, a leader at UnitedHealth Group, has prompted industry leaders to reevaluate their practices and prioritize customer care.

The healthcare industry is facing increased scrutiny and demands for reform. By taking steps to improve prior authorization processes, health insurers are demonstrating a commitment to addressing concerns and enhancing patient care. The upcoming announcement from AHIP and the Blue Cross Blue Shield Association is a positive step towards improving healthcare access and quality for millions of Americans.

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