Meghan Markle, the Duchess of Sussex, continues to make waves in the lifestyle industry with the success of her brand, As Ever. The brand recently launched its second product range on June 20, 2025, and sold out within hours of release, showcasing the growing popularity of Meghan’s venture.
Originally known as American Riviera Orchard, Meghan rebranded the brand to As Ever in early 2025. Following a successful first product launch in April 2025, the recent restock-and-refresh featured a mix of returning favorites and new seasonal additions, all of which were quickly snapped up by eager customers.
Expressing gratitude on Instagram, As Ever thanked their customers for their overwhelming support, stating, “Cheers, dears! Wishing you a wonderful weekend! You’ve certainly made ours wonderful. We sold out…again!” Meghan also shared her excitement, reposting the announcement with the caption, “Sip sip hooray! ☀️,” and expressing disbelief at the rapid sell-out.
The summer release included a range of products, including herbal teas, baking mixes, and flower sprinkles. Returning favorites such as hibiscus tea and lemon-ginger tea were joined by new additions like the Apricot Spread and Orange Blossom Honey. The Apricot Spread, described as a balance of sweetness and brightness, sold out quickly, as did the Orange Blossom Honey with its golden hue and floral notes.
In addition to these products, Meghan announced the upcoming release of her first-ever alcoholic product—a Napa Valley rosé wine, set to go on sale on July 1, 2025. This new addition further expands the brand’s offerings and solidifies Meghan’s presence in the gourmet goods market.
As Ever is more than just a product line; it reflects Meghan’s personal interests in cooking, gardening, and hospitality. The brand’s ethos of deliberate and conscious hospitality is evident in its carefully curated selection of pantry essentials. The connection to Meghan’s narrative outlets, such as her Netflix series “With Love, Meghan,” further reinforces the brand’s emphasis on lifestyle.
Overall, Meghan Markle’s As Ever brand continues to evolve and captivate consumers with its unique offerings and commitment to quality. With each new product launch, Meghan proves that she is a force to be reckoned with in the lifestyle industry, and her brand is sure to see continued success in the future.
