In the year 2025, Iga Swiatek has emerged as the leading Polish woman with the highest personal brand value. Her brand value has skyrocketed from $95 million five years ago to an astonishing $525 million today, marking an impressive 452% increase. This surge can be attributed to her endorsements, earnings, and overall rise to fame as a prominent figure in Poland. Additionally, Swiatek boasts a net worth of $23.8 million and has earned over $36 million through prize money and $15 million from business deals.
With five Grand Slam singles titles under her belt, Swiatek has garnered a loyal fan base of over two million followers on major social media platforms. Forbes Women (Poland) and the Institute of Media Monitoring recently released a list of the 100 most valuable women’s personal brands in Poland for 2025, where the 24-year-old tennis star secured the top spot for the fifth consecutive time.
Among the notable personalities featured in the top 10 list are Anna Lewandowska ($77.9 million), Magda Linette ($76.8 million), Magdalena Fręch ($71.1 million), Natalia Bukowiecka (Kaczmarek) ($70.8 million), Aleksandra Mirosław ($69.2 million), Julia Szeremeta ($69 million), Julia Wieniawa-Narkiewicz ($67.1 million), Katarzyna Cichopek ($67 million), and Magda Gessler ($64.3 million).
Swiatek recently announced a new brand deal with the drink company OSHEE ahead of the Indian Wells tournament. As a Global Ambassador for the brand since 2023, she has collaborated on various products and campaigns. The highlight of this partnership is the inclusion of OSHEE’s logos on her on and off-court kits during tournaments. In a statement on Instagram, Swiatek expressed her excitement about the collaboration and emphasized their shared mission to inspire people to lead active and conscious lifestyles.
Currently competing at the Bad Homburg Open, Swiatek is gearing up for the upcoming Wimbledon Championships, where fans can expect to see her sporting the OSHEE branding on the court. With her continued success on and off the tennis court, Swiatek’s influence and brand value are only expected to grow in the coming years, solidifying her status as a powerhouse in the world of sports and entertainment.
