Swimwear has long been known as a category in fashion that is not inherently sustainable. The materials used to create swimwear, such as nylon and polyester, are often derived from fossil fuels and are not biodegradable. As a result, the swimwear industry produces hundreds of billions of units each year, driven by rapidly changing trends and high demand. Unfortunately, many of these pieces are not built to last beyond one season, leading to them breaking down and ultimately ending up in landfills or second-hand markets.
Michelle Gabriel, the Sustainable Fashion Program Director at IE University in New York City, highlights the environmental impacts of these materials, from the release of microplastics to the challenges of end-of-life disposal. This raises an important question: how can swimwear have a purpose when it is harming the very environment it is meant to be enjoyed in?
Recent events like PARAISO Miami Swim Week have brought attention to the need for a shift towards sustainability in the swimwear industry. Designers are recognizing that sustainability should be a fundamental principle, not just a marketing strategy. Some are incorporating artisan handwork and local manufacturing, while others are using recycled and bio-based materials and adopting low-to-no-waste cut and sew techniques.
Amahlia Stevens, the founder of Vitamin A, is considered a pioneer in sustainable swimwear. She emphasizes the importance of materials and process innovation, communication and transparency, and giving back. This includes third-party auditing of supply chains, localized production, and the use of bio-based materials.
Designer Leslie Amon also prioritizes sustainability in her eponymous brand, which features both swim and resort wear. Her collection includes hand-beaded garments and accessories, as well as garments produced in small quantities in collaboration with community-based manufacturing groups in India and Bali. Amon believes that empowering women economically is crucial for sustainable development, with 90% of her supply chain being women-led.
Overall, the swimwear industry is beginning to recognize the importance of sustainability and is taking steps towards a more environmentally-friendly future. By incorporating sustainable practices into their designs and production processes, designers are not only reducing their environmental impact but also empowering communities and promoting responsible craftsmanship.
