The first half of 2025 saw a fierce competition among streaming platforms for Indian audiences, with JioHotstar’s legal drama “Criminal Justice: A Family Matter” taking the top spot with 27.7 million viewers. This was closely followed by Amazon MX Player’s “Ek Badnaam Aashram” Season 3 Part 2 and Prime Video’s “Panchayat” Season 4.
JioHotstar, India’s leading streaming platform with 300 million subscribers, showcased its strength across various genres, securing seven titles in the top 50. Among them were animated series “The Legend of Hanuman” Season 6 and thriller “The Secret of the Shiledars.”
Prime Video also made a strong showing with four top-20 entries, including the popular series “Panchayat” and “Gram Chikitsalay.” Additionally, Tamil-language crime series “Suzhal – The Vortex” Season 2 and international action series “Reacher” Season 3 garnered significant viewership.
Indian audiences displayed a continued interest in crime dramas, legal thrillers, and small-town narratives, as evidenced by the success of shows like “Hip Hop India” Season 2 and “The Great Indian Kapil Show” Season 3. Reality programming also proved to be a hit with viewers.
The global appeal of international content was highlighted by the success of Netflix’s dystopian survival thriller “Squid Game” Season 3, which ranked fifth with 16.5 million viewers. Other international titles like “Adolescence” and “When Life Gives You Tangerines” also made the rankings.
While international content had a presence in the rankings, Hindi-language productions dominated the upper tiers, emphasizing the importance of local storytelling for streaming success in India.
Ormax Media’s viewership estimates are based on extensive primary research conducted across India in multiple languages. The methodology accounts for individual viewers and shared viewing on single accounts, including unauthorized access. The research covers content released between January and June 2025, with all language versions and dubbed content included.
In conclusion, the first half of 2025 showcased the intense competition among streaming platforms in India, with a mix of local and international content capturing the attention of viewers. The data reflects the diverse preferences of Indian audiences and the significance of compelling storytelling in driving streaming success.
